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Spooked runs a 100% direct-response ad mix, per Spotsnow, with Talkspace, Mint Mobile, and Varilux already buying. Here's who advertises on Glynn Washington's paranormal storytelling show, how it's sold through Big Pond Podcast, and what a host-read has to do to convert.
Spotsnow attributes close to 98% of reads on Generation Why: True Crime to direct response, and Audible alone has run roughly 61 to 71 ads on the feed. Here's who already buys, how the show is sold, and whether it converts for a performance buyer.
Spotsnow attributes roughly 99% of Crime Weekly's tracked ad activity to direct response, with subscription brands like Wild Grain, Helix, and Smalls anchoring the feed. Here's who already buys, how the host reads run, and how you'd book one on a show sold direct and quoted per campaign.
Spotsnow attributes more than nine in ten of Story Pirates' host-read spots to direct response, with Olly, Children Incorporated, and Yoto already buying coded offers to a higher-income parent audience. Here's who advertises, how the show is sold, and how to book a family-podcast buy.
DraftKings has run roughly 22 to 25 host reads on Joey Diaz's comedy feed, and Spotsnow data shows nearly all of the show's inventory is coded direct response. Here's who already buys, how the show is sold, and what a men's DTC or gaming brand should know before quoting a campaign.
Nearly all paid reads on The 47 Morning Update with Ben Ferguson are direct-response, sold as host reads through iHeartRadio on a quoted basis. Patriot Mobile has run roughly 56 to 65 host reads, and Compassion International's estimated spend tops $500K. Here's who already buys, why faith-and-freedom brands cluster in this daily conservative news feed, and how a buyer books it.
Every host-read Spotsnow tracks on Economics Explained is direct response, and Indeed keeps coming back for more. Here's who buys, how the show is sold, and how to book against a high-income, working-age audience.
Spotsnow attributes around nine in ten host-read ads on Welcome to Night Vale to direct response, and the top spenders are the show's own merch, a co-creator's novel, and a co-branded fragrance. Here's who already buys, how the feed is sold, and what it takes for an outside brand to earn a native read.
Spotsnow estimates I Miss You Man reaches roughly 740,000 listeners, and it sells produced, dynamically inserted spots quoted per campaign, not host-read direct response. Progressive, AT&T and Aura already run here on repeat. Here's who buys, why comedy brands cluster on the feed, and how to book an awareness play.
Every tracked host-read on A Bit Fruity with Matt Bernstein is direct-response, per Spotsnow. Here's who already buys, how the show is sold, and why coded-offer DTC brands like Blueland and Factor keep coming back to a young, values-driven feed.
About 98% of the ads tracked on Story Warz are direct response, Spotsnow estimates, and the top spender is a functional coffee brand the co-host founded. Here's who already buys, how the comedy show sells its host-read spots, and what a coded offer is buying against a young, mostly male audience.
Almost every host-read on The Fighter & The Kid is direct response, and Chime has run roughly 13 to 16 reads to prove it. Here's who already buys, how Brendan Schaub's feed converts a heavily male audience, and how to book a spot.
Nearly all of The Dollop's host-read activity is coded direct response, per Spotsnow, and its top spender HIMS has run roughly 10 to 12 reads. Here's who already buys, how the comedy history feed converts, and how to book a spot.
Almost all inventory on Bill O'Reilly's No Spin News is direct-response host-read, and the top spender has run roughly 53 to 62 ads. Here's who already buys, how the show is sold, and how a media buyer books it.
Audible has run roughly 40 to 46 ads on American Scandal, and Spotsnow classifies more than 9 in 10 spots as direct response. Here's who already buys, how the show is sold through Wondery, and what its serialized format means for a host-read buy.
Spotsnow estimates Rio Ferdinand Presents reaches roughly 370,000 listeners, and its top spenders (BetterHelp, Progressive, and Built) all buy direct response. Here's who already advertises, how the show is sold, and why sports brands cluster on a footballer's feed.
Chevy has run roughly 9 to 11 ads on Chicks in the Office, and Spotsnow data shows nearly all sponsorships on the feed are direct response. Here's who already buys, how the Barstool show is sold, and whether its young, overwhelmingly female audience of roughly 370,000 fits a coded, trackable buy.
Spotsnow attributes 100% of American History Tellers' tracked host-read load to direct response, and Audible has run roughly 68 to 79 ads on it. Here's who already buys the Wondery history show, how it's sold, and what a buyer should know before quoting a campaign.
Zip Recruiter has run roughly 22 to 25 host-reads on Critical Role, and Spotsnow attributes close to 100% of the show's host-read load to direct response. Here's who already buys, how the show is sold, and how the format holds attention through the ad break.
Spotsnow attributes roughly 9 in 10 tracked ads on Trixie and Katya's comedy show to host-read direct response. Here's who already buys, how the show is sold, and what a coded-offer buy against a young, engaged audience really looks like.
Spotsnow attributes about three quarters of the ads on Not Gonna Lie with Kylie Kelce to direct-response campaigns, sold as host-reads quoted per campaign. Sunglass Hut, DoorDash, and Oura Ring keep coming back. Here's who buys, why family and wellness brands cluster here, and how to book a spot against a mostly younger, female audience.
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