How to advertise on Bill O'Reilly's No Spin News: what it costs, who buys, and how to book
Abhishek Thory
Founding Team, Podcast Ad Data & Research
Bill O'Reilly's No Spin News sells its host-read inventory direct, tied to BillOReilly.com rather than a big podcast network, and it's quoted per campaign, not off a public rate card. Spotsnow data shows the show runs almost entirely direct response, with a coded-attribution share sitting in the high 90s. The top spender, Fast Growing Trees, has run roughly 53 to 62 ads here, most of them host-read. For a buyer, that mix reads clearly: this is a performance feed where brands come to move product and keep coming back. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. You can see the full profile for Bill O'Reilly's No Spin News and Analysis on Spotsnow.
Why No Spin News is built for host-read direct response
The host is Bill O'Reilly, a veteran broadcast journalist with a master's in broadcast journalism from Boston University and an MPA from Harvard, now running the independent No Spin News after decades in cable news. The show sits in the retail advertiser orbit at the top of the roster, and its category is news.
Spotsnow estimates the direct-response share sits in the high 90s. That matters because coded reads (promo codes, vanity URLs, dedicated phone numbers) let a brand tie a sale back to the spot. Spotsnow estimates reach at roughly 370,000 listeners, and that figure is an estimate, not a counted number.
The format argument here isn't about a rate. It's about attention. O'Reilly reads copy in his own first-person voice, in the middle of an opinion segment his audience already leans in for. A listener who trusts the analysis carries that trust across the ad break, and a host-read borrows exactly that. The endorsement sounds like a continuation of the show, not an interruption.
On influence, Spotsnow data shows an Apple Podcasts average around 3.7 stars from roughly 10,700 to 12,500 ratings, and a YouTube following of about 1,120,000 subscribers. The pull is concentrated on video and inside the daily feed rather than spread thin across a dozen social platforms, which is where the audience actually shows up to listen.
Who is advertising on No Spin News
The roster is broad and mainstream. Spotsnow has tracked hundreds of brands in the recent window, a mix of coded direct-response performers and national names running produced spots. Familiar buyers include Shopify, Netflix, PayPal, Starbucks, and Toyota.
The anchor advertisers, broken down
Fast Growing Trees
Fast Growing Trees is an online nursery selling trees, shrubs, and patio plants shipped direct to the door. Spotsnow attributes roughly 53 to 62 ads to the brand here, with estimated total spend over $500K, classified direct-response and host-read heavy. It fits because the audience skews older, homeowning, and US-based, which is exactly who plants trees on their own property.
American Hartford Gold
American Hartford Gold sells gold, silver, and IRA-eligible precious metals to individual investors. Spotsnow attributes roughly 38 to 44 ads to the brand, with estimated total spend over $300K, direct-response and host-read heavy. The pitch lands with an older, higher-income audience worried about inflation and preserving wealth.
Goldbelly
Goldbelly is a marketplace that ships iconic regional foods and gifts nationwide. Spotsnow attributes roughly 19 to 22 ads to the brand, with estimated total spend over $200K, all host-read. It works as a gifting play for a comfortable, US-concentrated audience with the disposable income to send food across the country.
The awareness outlier
Not everyone here is chasing a code. National brands like Netflix and Toyota run produced spots on the show instead of coded host-reads, buying reach and association rather than attribution. It's proof a pure awareness objective can share the feed with the direct-response money.
| Brand | Est. total spend | Direct-response | Time of spend (last 1 year) |
|---|---|---|---|
| Fast Growing Trees | over $500K | Yes, host-read heavy | Active, past year |
| American Hartford Gold | over $300K | Yes, host-read heavy | Active, past year |
| Goldbelly | over $200K | Yes, all host-read | Active, past year |
All spend figures are Spotsnow estimates.
Why news brands cluster here
The advertiser mix tells you what O'Reilly's endorsement is worth. Gold, tax relief, home-title protection, debt help, and DTC plants all sell on trust and a phone call or a promo code. They cluster on this feed because the audience treats the host as an authority and acts on what he says, in a moment when he's already talking about money, security, and the country. That's a buyer's mindset primed for a coded offer, not a background impression. The brands that keep re-buying at 40 and 50 spots aren't guessing. They've watched the attribution come back, and they're doubling down on a voice their customer already believes.
How your ad could sound
Here's a representative O'Reilly host-read on the show, timestamped to the spot:
A representative Bill O'Reilly host-read on No Spin News
What works: the read opens on a real fear ("the FBI has been warning all of us"), then makes it personal with "That's why I partner up with Home Title Lock." The offer is concrete, and the code and URL repeat: "hometitlelock.com promo code bill." That repetition is deliberate and it's how a listener remembers where to go.
What to tighten: the offer stack is dense, stacking a free report, a free trial, monitoring, alerts, and a million-dollar guarantee into one breath, which risks burying the single clearest action. If you brief a read for this show, give O'Reilly one hook, one offer, and one code, and let him repeat it. That's what converts.
View what a great sample ad looks like here.
What makes a show like this convert
- The format does the selling. A first-person O'Reilly endorsement rides the trust of the segment it sits inside, so the ad plays as continuation, not interruption.
- Host credibility carries the offer. A veteran journalist with a decades-long track record reads the copy, and the audience acts on his word.
- The audience is the right buyer. Spotsnow data shows a listener base that skews male, older, middle-to-upper income, and heavily US-based, which matches gold, home-title, and homeowner products.
- Repeat buying proves the math. Fast Growing Trees has run roughly 53 to 62 ads here, and brands don't re-buy at that volume unless the attribution keeps coming back.
No Spin News in a nutshell
Listeners skew male, older, middle-to-upper income, and concentrated in the United States, an audience that acts on a coded offer. The brands already buying, Fast Growing Trees, American Hartford Gold, and Goldbelly, run mostly host-read spots read in O'Reilly's own voice. The show is sold direct through the BillOReilly.com operation and quoted per campaign, not off a rate card. If your goal is direct response with clean attribution, this feed is built for it; if you only want broad awareness, you can still buy produced spots, but the strength here is the endorsement.
Frequently asked questions
No Spin News is sold on a quoted basis rather than a public rate card. Four things move the number: placement (mid-roll host-read prices above pre-roll and post-roll), read type (a host endorsement prices above a produced spot), commitment length (multi-episode flights and category exclusivity price better than a single test), and how close you are to the air date. For market context, a host-read spot on a typical show costs a brand roughly $20 to $30 for every thousand listeners it reaches. In-demand shows clear well above that. The more useful signal for this show is who already buys: Fast Growing Trees has run roughly 53 to 62 ads, alongside American Hartford Gold and Goldbelly. Repeat buying at that level tells you more about where a show prices, and what it's worth to the brands buying it, than an outside estimate can.
Ads run on most episodes, so the show is in demand and inventory moves fast. Plan on reaching out sooner than you think you need to.
Plan on about 1 week to book, 2 to 3 weeks to produce and run, plus 2 to 3 weeks of lead time, so roughly 5 to 7 weeks end to end.
No Spin News is sold direct rather than through one of the large networks. You can approach the show's team at BillOReilly.com, or book through a platform that already has the show in its inventory. You can view different advertising platforms here.
Both run, but the show leans direct response. Spotsnow data shows almost all inventory is coded host-read, and the anchor advertisers are performance buyers using codes, URLs, and phone numbers. National awareness brands like Netflix and Toyota do run produced spots here, so a reach play is possible, but the format's strength is the host endorsement and its attribution.
No Spin News isn't the only feed reaching this audience. Spotsnow shows which news podcasts have host-read spots open right now, and which brands already buy them.
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