How to advertise on Chicks in the Office: what it costs, who buys, and how to book

Chicks in the Office sells its host-read inventory through Barstool Sports, quoted per campaign rather than off a public rate card. Spotsnow data shows the overwhelming majority of sponsorships on the feed are direct response, and the show's top spender, Chevy, has run roughly 9 to 11 ads. That mix tells a buyer this is a performance feed, not a place to park a brand billboard. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. See Chicks in the Office on Spotsnow.

Why Chicks in the Office is built for host-read direct response

Ria Ciuffo and Fran Mariano host the daily show, both longtime Barstool Sports pop culture commentators who started at the company as interns. It sits in entertainment, squarely in the TV and film lane, covering celebrity news, reality recaps and interviews.

Spotsnow data shows the direct-response share sits in the mid-90s percent range, which is why the format works here: codes, URLs and trackable offers ride the hosts' voices straight into a purchase. Spotsnow estimates reach at roughly 370,000 listeners per episode, an estimated figure, not an audited count. The reason a coded read converts on this feed is attention. Ria and Fran talk to their audience like friends, so the ad break doesn't feel like a hard cut away from the show. That sustained, conversational attention is exactly what a host-read borrows when it hands off to a product.

The influence runs deeper than downloads. Spotsnow social stats show an Instagram following of roughly 930,000, so the daily feed carries into a large social relationship that extends every read. The pull here is concentrated in the feed and on Instagram, where the hosts' pop culture takes travel fastest, which is precisely where a young, engaged audience already spends its time.

Who is advertising on Chicks in the Office

The roster runs across CPG, auto, quick-service food and betting, which signals broad advertiser trust rather than one narrow category. Recognizable names on the feed include Chevy, DraftKings Sportsbook, McDonald's, Abercrombie and Boar's Head.

The anchor advertisers, broken down

Chevy Silverado

Chevy, the automaker, leads the feed on estimated spend. Spotsnow attributes an estimated total of over $20K across roughly 9 to 11 ads, a mix of produced and host-read, and classifies the activity as direct response. A young, mostly US audience thinking about first cars, road trips and weekend plans is a natural fit for a vehicle pitched on space and everyday flexibility.

DraftKings Sportsbook

DraftKings, the sports betting and daily fantasy operator, runs a smaller flight, roughly 3 ads, with an estimated total of over $10K, classified as direct response. It leans on the Barstool halo and the sports-aware slice of the audience, using the kind of coded sign-up offer this format was built to carry.

Marzetti

Marzetti, the dressings and dips brand, has run a single host-read so far, with an estimated total of under $10K, classified as direct response. A supermarket staple with a food-and-entertaining angle lands cleanly with a young, largely female audience that talks recipes and hosting alongside pop culture.

The outlier worth noting

DraftKings is the clearest sign that a different objective works here. A performance-first gambling brand chasing sign-ups sits next to auto and CPG reads and still converts, proof the feed handles more than one kind of buyer.

All spend figures are Spotsnow estimates.

Why TV and film brands cluster here

The audience arrives in a buying mindset. They come for verdicts on what to watch, what to wear and who to root for, and they trust Ria and Fran to sort it for them. That authority is transferable. When the hosts vouch for a dressing, a truck or a betting app, it reads as a recommendation from someone whose taste the listener already follows daily. Pair that with an audience that skews young, overwhelmingly female and US-centered, and you get a feed where CPG, apparel, food and even a DFS brand can all speak to the same person without straining. The daily cadence does the rest: repeated exposure at a friendly volume is what turns a coded offer into a habit.

How your ad could sound

This Chevy Equinox spot is produced and announcer-read rather than a personality endorsement, and the teardown shows both. What works: the product is framed around a real day, with concrete callouts on cargo space, hidden storage and the touchscreen, and a tidy benefit close. The line "The course is calling and your Chevy Equinox can take on whatever the day throws at you" ties the vehicle to a lifestyle instead of a spec sheet.

Two things would sharpen it for a direct-response buy. There's no promo code, URL or trackable prompt, so attribution stays weak on a feed built for coded conversion. And the read opens on a generic housekeeping line about where to find episodes before it reaches the brand, which buries the hook and lets a stumble in the read slip through. On a feed that runs mostly on trust and a clear next step, a host handoff with a spoken code would do more work. View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries the offer. Host-reads on this feed sit inside a friendly, daily conversation, so a coded prompt lands as advice rather than an interruption.
2. Host credibility transfers. Ria and Fran are the audience's trusted filter for pop culture, and that trust extends to what they endorse.
3. The audience is targetable. Spotsnow estimates a young, overwhelmingly female, US-centered listenership of roughly 370,000, which suits CPG, apparel and food buys.
4. Buyers come back. Chevy's roughly 9 to 11 ads show the math works, since a brand doesn't keep re-buying a feed that isn't returning.

Chicks in the Office in a nutshell

The audience is young, overwhelmingly female and concentrated in the US, tuning in daily for pop culture and reality recaps. Chevy, DraftKings and Marzetti already buy here, mostly on direct-response reads that lean on the hosts' voices. The show is sold through Barstool Sports and quoted per campaign, not off a rate card. If your goal is coded, trackable conversion, this feed suits direct response more than pure awareness.