How to advertise on The 47 Morning Update with Ben Ferguson: what it costs, who buys, and how to book

Spotsnow data shows nearly all of the paid reads on The 47 Morning Update with Ben Ferguson are direct-response, with the direct-response share sitting in the high 90s. The show sells host-read inventory through iHeartRadio, quoted per campaign rather than off a public rate card. One anchor advertiser, Patriot Mobile, has run roughly 56 to 65 host reads here. That mix, coded offers, repeat flights, faith-and-freedom brands, tells a buyer this is a conversion feed, not a branding play. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. See the full show profile.

Why The 47 Morning Update is built for host-read direct response

Ben Ferguson is a national conservative radio host and political commentator who also co-hosts Verdict with Ted Cruz. The show sits in telecommunications for its biggest wireless advertiser, but the feed itself is daily news and political commentary, Monday through Saturday.

Spotsnow classifies the direct-response share in the high 90s. That matters because direct response lives on codes, URLs, and clean attribution. When Ferguson reads a promo code in his own voice, the click and the checkout can be tied back to the spot. Spotsnow estimates the show reaches roughly 350,000 listeners, and that figure is an estimate, not an audited count.

The format is the argument here. A daily news update keeps a listener leaning in for the next headline, and the host read rides that same attention through the break. Ferguson hands off to a guest, tells a story from Houston, then names the offer. A produced spot doesn't get that runway. The endorsement borrows the trust the host already built with a base that tunes in six mornings a week.

On Apple Podcasts the show averages a 4.6 rating from roughly 340 to 373 ratings, per Spotsnow. Its influence is concentrated in the feed and the radio-to-podcast pipeline rather than spread thin across social platforms, which is exactly where a direct-response buyer wants attention: on the read, at the moment of the offer.

Who is advertising on The 47 Morning Update

The roster runs on two tracks: big national brands buying produced spots and conservative or faith-aligned advertisers buying host reads. Recognizable names in the feed include Mint Mobile, Wells Fargo, Kia, Taco Bell, and Prime Video.

The anchor advertisers, broken down

Patriot Mobile

Patriot Mobile is a wireless provider that markets itself as America's Christian, conservative carrier. Spotsnow attributes roughly 56 to 65 ads on the show, all host-read, with estimated total spend over $400K. Spotsnow classifies it 100% direct-response here. It is the cleanest audience match in the roster: a conservative, older, US carrier selling to a conservative, older, US audience that already trusts the host.

Compassion International

Compassion International is a Christian child sponsorship and humanitarian nonprofit. Spotsnow attributes roughly 66 to 77 host reads and estimated total spend over $500K, classified 100% direct-response. Faith-driven giving asks a listener to act on conviction, and this base shares the host's, which is why a sponsorship pitch lands in this feed the way it would in few others.

Trashy

Trashy is the third anchor by rounded total spend, over $400K, across roughly 70 to 82 ads that Spotsnow classifies as direct-response. It runs a heavier flight in a shorter window than the other two, which shows a brand can move real volume here fast when the offer and the audience line up.

All spend figures are Spotsnow estimates.

Why news brands cluster here

The buying thesis is trust plus intent. Ferguson's audience comes to a daily political feed for a point of view, and they come back the next morning, so the host's endorsement carries weight a stranger's read never would. That's why the repeat spenders skew Christian and conservative, Patriot Mobile and Compassion International both running deep host-read flights. The read isn't an interruption to this audience; it's the host telling them what he uses. A brand whose product and values already fit the base doesn't have to overcome skepticism. It borrows a relationship that took six mornings a week to build, and it can prove the payback with a code. That is the pitch a media buyer screenshots for their team.

How your ad could sound

Here is an actual Ben Ferguson host read from the show, a self-defense brand spot he opens with personal stakes.

Ben Ferguson host read on The 47 Morning Update

What works: the hook is personal, not scripted. "For me, being able to protect my family is my number one priority" puts the host's own stake up front before the product ever appears. He hands off to a guest to tell a real story, which keeps the read from sounding like a spot, then closes on a repeated URL so the destination sticks.

What to tighten: the offer arrives late. A listener sits through a full news story before the call to action lands, and there's no urgency, no deadline, no reason to act today rather than next week. If you write this read, move the URL earlier and add a time-bound push. In a companion Hillsdale read the host says "I'm doing that one," which is the kind of specific personal line worth front-loading. View what a great sample ad looks like here.

What makes a show like this convert

1. The host read carries the attention. Nearly all reads on the show are direct-response, and the format lets the endorsement ride the same momentum that keeps a listener through the next headline.
2. Host credibility does the selling. Ferguson is a national conservative radio voice, and the show's 4.6 Apple rating tells you the base takes his word seriously.
3. The audience is tightly defined. Spotsnow describes it as mostly men, older, US based, with comfortable incomes, which is why faith-and-freedom brands find a clean match.
4. Repeat buying proves the math. Patriot Mobile's roughly 56 to 65 host reads over months are what a brand runs when the coded numbers keep coming back.

The 47 Morning Update in a nutshell

The audience skews mostly men, older, US based, with comfortable incomes, tuning in daily for conservative news and commentary. The brands that already buy, Patriot Mobile, Compassion International, and Trashy, run host reads with coded offers, not produced awareness spots. The show is sold through iHeartRadio on a quoted, per-campaign basis. If your goal is trackable direct response to a conservative or faith-aligned base, it fits; if you need broad, neutral awareness, look elsewhere.