How to advertise on The Fighter & The Kid: what it costs, who buys, and how to book

The Fighter & The Kid sells its host-read inventory the way most creator-led shows do, direct and quoted per campaign, not off a public rate card. Spotsnow attributes an almost entirely direct-response posture to the feed, so nearly every host-read spot here is built to move a code or a URL, not just plant a name. Chime, the top host-read buyer, has run roughly 13 to 16 reads on the show. For a buyer, that mix reads clearly: this is a performance feed with a large male audience, not an awareness billboard. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

Sizing up a buy? Start with the show profile: The Fighter & The Kid.

Why The Fighter & The Kid is built for host-read direct response

Brendan Schaub hosts, a comedian and former professional UFC fighter, and that combat-sports credibility is the whole draw. The show sits in comedy, in the financial services wheelhouse when it comes to who spends, with a big spillover into sports and culture.

Spotsnow data shows almost all of the show's host-read ads are direct response. That matters because a spoken code, a clean URL, and a discount give a brand something to count. Spotsnow estimates reach at roughly 360,000 listeners, and it's an estimate, not an audited figure. The format argument is simple here: the show is uncut, loose, and conversational, so the ad break rides the same energy as the episode instead of cutting against it. A host who riffs for two hours can carry an endorsement without the audience checking out, and that sustained attention is exactly what a host-read borrows.

On the influence side, Spotsnow shows an Apple Podcasts average of about 4.2 stars across roughly 15,000 to 16,600 ratings, and a YouTube channel near 540,000 subscribers. The pull is concentrated on YouTube and inside the feed itself, which is where the reads actually convert.

Who is advertising on The Fighter & The Kid

The roster is deep and blue-chip, mixing national brand spenders with hard-DR performance buyers. Recognizable names in the recent pool include Progressive, American Express, Toyota, Shopify, and Mint Mobile.

The anchor advertisers, broken down

Chime

Chime is a no-fee neobank offering checking, savings, SpotMe overdraft coverage, and a credit-builder card. Spotsnow data shows roughly 13 to 16 host-read appearances on the show and estimated total spend over $100K, classified as direct response. A neobank built for everyday earners maps cleanly onto a young, male, middle-income audience that will actually key in a spoken code and a URL.

O'Reilly Auto Parts

O'Reilly Auto Parts sells parts, tools, and accessories through a national retail network. Spotsnow data shows roughly 23 to 27 ad appearances on the show, heavy on host reads, with estimated total spend over $100K and a direct-response classification. A male, car-owning sports audience is a natural buyer for auto parts, and the repeat host-read cadence tells you the read pays out.

Smile Generation

Smile Generation is a find-a-dentist service spanning general, pediatric, orthodontic, and emergency care. Spotsnow data shows roughly 11 to 13 ad appearances, mostly host-read, estimated total spend over $100K, direct response. It leans on a trusted host voice to convert a broad national listenership into local dental bookings.

The awareness outlier

Not every buy here chases a code. Big awareness spenders like Progressive, Toyota, and Pluto TV run produced brand spots on the feed rather than coded reads, proof the same audience also carries reach-and-association buys when a brand wants them.

All spend figures are Spotsnow estimates.

Why comedy brands cluster here

Comedy is a category advertisers reach for when they want attention without the guard rails, and this show sells the loosest version of it. Schaub's fight background buys him authority a straight comic doesn't have, so a read about a neobank or an auto-parts run lands as a recommendation from a guy who sounds like the audience, not a script. The listeners skew heavily male and land mostly in their late twenties to mid-thirties, middle to upper-middle income, and concentrated in the US. That's a buyer's dream for a spoken offer: they're old enough to have money, young enough to act on a code in-app, and loyal to a host they'll follow into the ad break. The reason Chime and O'Reilly keep coming back isn't a media plan. It's that the read converts against a crowd that trusts the voice reading it.

How your ad could sound

Here's a real host-read from the feed, a Babel spot, so you can hear how the format carries an offer.

Babel host-read on The Fighter & The Kid

What works: the read opens on a genuine testimonial, not a script. Schaub says he's used the app "forever" and names the languages he practiced, so the endorsement sounds earned before the offer ever shows up. The back-and-forth with the co-host keeps it moving, and the deal itself is strong, a coded URL plus a discount, which is exactly what a DR brand wants against this audience.

What to fix: the code lands late and gets garbled on the way out, "get up to 60% off" arrives after a fumble, and "babel.com/fatk" is repeated in a way that's easy to lose. Push the coded URL earlier, say it slowly, and repeat it clean. A buried code is a leaked conversion. Give the host the offer up front and let the testimonial back it up, not the other way around.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format holds attention. An uncut, conversational show carries the audience through the ad break instead of losing them at the seam.
2. Host credibility does the selling. A former UFC fighter reading an endorsement lands as a recommendation, which is why nearly all the reads here are direct response.
3. The audience is a DR profile. Spotsnow describes a heavily male, mostly late-twenties-to-thirties, middle to upper-middle income crowd concentrated in the US, the exact listener who acts on a spoken code.
4. Repeat buying proves the math. Chime running roughly 13 to 16 host reads is a brand re-upping because the numbers came back, not testing once and leaving.

The Fighter & The Kid in a nutshell

The audience is heavily male, mostly late-twenties to mid-thirties, middle to upper-middle income, and concentrated in the US, with a Canadian and UK tail. Chime, O'Reilly Auto Parts, and Smile Generation already buy here, almost always on host reads, while awareness names like Toyota and Pluto TV run produced spots. The show is sold direct and quoted per campaign, so you negotiate the terms rather than pull a rate. If your objective is coded, trackable performance against a young male crowd, this feed fits, and it can carry a reach play too when the brand wants one.