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About 98 percent of Waveform's ad activity runs as direct response, per Spotsnow, on host-reads sold per campaign through the Vox Media Podcast Network. Framer, Shopify, and Chef IQ anchor a roster built for coded conversion, and the repeat buying tells you why.
Spotsnow attributes about three quarters of the Pivot Podcast's ad activity to direct response, and Indeed, its top spender, has run roughly 7 to 8 ads. Here's who already buys, how the former-NFL roundtable sells its host-read inventory, and how a buyer books a coded-read campaign.
Roughly seven in ten reads on Fake Doctors, Real Friends are direct response, per Spotsnow. Here's who already buys, how the Scrubs rewatch sells its host-read spots, and what a conversion brand should know before quoting a campaign.
Roughly 95% of the ads on The Mel Robbins Podcast are host-read direct response, which makes this self-help feed a performance buy in disguise. Here's who already advertises, how the reads convert, and how to book a coded spot with a former attorney turned bestselling author whose audience arrives ready to act.
Ear Hustle sells host-read inventory quoted per campaign through Radiotopia from PRX, and the reads run almost entirely direct response. Quince leads the roster with roughly 7 to 8 coded ads, alongside BetterHelp and Strawberry.me. Here's who buys, why the format converts, and how to book on this San Quentin storytelling feed.
More than 9 in 10 host reads on The School of Greatness carry a coded direct-response offer, and Airbnb alone has run roughly 81 to 95 of them. Here's who already buys, how Lewis Howes sells it, and what a buyer weighing the show should know before quoting a campaign.
Spotsnow attributes 100% of tracked host-read activity on TED Radio Hour to direct response, and Charles Schwab has run roughly 27 to 32 ads on the feed. Here's who buys, how NPR sells it, and whether a high-income, working-age audience fits your next flight.
Spotsnow attributes nearly all host-read activity on The Parnas Perspective to direct response, and anchor advertiser Ka'Chava has run roughly 40 to 46 appearances. Here's who already buys, how the show is sold, and what a coded read has to do to convert on a young, US news feed.
Spotsnow attributes well over 90% of the show's ads to direct response, and Shopify, its top host-read buyer, has run roughly 21 to 24 spots. Here's who else advertises, why coded offers convert on JVN's feed, and how to book a host-read.
Direct-response reads make up over 90 percent of the ad activity on What Now? with Trevor Noah, and Verizon has run roughly 20 to 23 spots. Here's who already buys, how the show is sold, and whether a host-read converts for a brand like yours.
About 9 in 10 reads on A Hot Dog Is a Sandwich are direct response, and anchor advertiser Rosetta Stone has run roughly 22 to 27 coded-offer spots. Here's who already buys, how the show is sold, and why food and CPG brands keep coming back.
Roughly 98% of the reads on Mayim Bialik's Breakdown are direct response, per Spotsnow, which makes this one of the cleaner coded-offer buys in wellness podcasting. Here's who already advertises, how the reads work, and how a buyer books a host-read.
Roughly two thirds of ads on The LRM Podcast run as direct response, and anchor advertiser Adrian Flux has bought roughly 21 to 24 spots in three months. Here's who else buys, how the Land Rover Monthly show sells its host reads, and what it takes to book a coded read into a UK enthusiast base.
The Rubin Report runs almost entirely direct-response host-reads, sold per campaign rather than off a rate card. Wild Alaskan Company has run roughly 16 to 19 host-read spots, with Relief Factor and Kalshi close behind. Here's who already buys, why food, fintech, and wellness cluster on a politically engaged feed, and how a buyer books it.
Roughly 98% of tracked ads on Relatable with Allie Beth Stuckey are host-read direct response, and top spender Good Ranchers has run about 121 to 141 of them across the year. Here's who already buys, how the show is sold, and what makes faith and family DTC brands convert on the feed.
Nearly all the ads on Coffee Convos are host-read direct response, and top spender K12 Education has run roughly 11 to 13. Here's who already buys, how the show is sold through the Wave Podcast Network, and what its mom-heavy audience means for a buyer weighing a coded read.
Over 90% of the ads on Impaulsive with Logan Paul run as coded, attributable host reads, per Spotsnow. Here's who already buys (SeatGeek, Talkspace, WWE), how the show is sold, and what its founder-host mix means for a direct-response buyer sizing up a flight.
Quo has run roughly 30 to 35 host-read ads on The Ben Shapiro Show, and Spotsnow attributes an almost entirely direct-response posture to the feed. Here's who already buys, how the reads convert, and how to book a daily news show that pulls fintech, telecom, and DTC money.
Roughly 98% of the ads on Timesuck with Dan Cummins are coded host reads, and BetterHelp, Mint Mobile, and Quince keep coming back. Here's how the feed is sold, who already buys it, and whether it fits a direct-response test.
Spotsnow attributes over $80K in estimated spend to the top sponsor on Campus Files, with roughly four in five host-read placements running as direct response. Here's who already buys the investigative feed, how it's sold, and whether it fits a coded conversion play.
Spotsnow attributes about 4 in 5 host-read ads on Keys To The Shop to direct-response advertisers, and top spender Pacific Barista Series has run roughly 19 to 22 reads. Here's who already buys, how the coffee-trade feed is sold, and what a cafe-supply brand should know before booking.
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