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How to advertise on Watch What Crappens: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes nearly all of the host-read activity on this daily Bravo recap show to direct response, and its top sponsor has run an estimated 52 to 66 ads. Here's who already buys, how Wondery sells it, and what a coded read has to do to convert with a female-skewing, shop-happy audience.
How to advertise on Throughline: what it costs, who buys, and how to book
How to advertise on ShowMore than 100 advertisers run on NPR's Throughline, and direct-response reads make up the clear majority. See who anchors the roster, how the show is sold, and what a host read borrows from a Peabody-winning history feed.
How to advertise on Sleep With Me: what it costs, who buys, and how to book
How to advertise on ShowHelix has run its host-read spot roughly 50 to 58 times on Sleep With Me, making it the longest-running sponsor on a feed where nearly all host-read activity is direct-response. Here's who already buys, how the show is sold, and why sleep and home comfort brands cluster on a podcast people play to fall asleep.
How to advertise on Guys We F****d: what it costs, who buys, and how to book
How to advertise on ShowBetterHelp, Quince, and ZocDoc have each pushed five-figure sums into Guys We F****d, and Spotsnow data shows nearly all host-read advertising on the show is direct-response. Here's who buys, how the feed is sold, and whether it converts for a young, female, mid-to-upper-income audience.
How to advertise on Dr. Michelle Daf: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes over 95% of the ads on Dr. Michelle Daf to direct response, with SoFi, BetterHelp, and the host's own fragrance line buying repeatedly. Here's who advertises, how the show is sold, and why coded host-reads convert on this faith-driven feed of an estimated 320,000 listeners.
How to advertise on The Downside with Gianmarco Soresi: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes over $10,000 in tracked spend to the show's top advertiser, and estimates roughly 82% to 90% of ads run as direct response. Here's who already buys, how the host-read inventory is sold, and whether a coded offer converts on a young, mostly male comedy audience.
How to advertise on Bannon's War Room: what it costs, who buys, and how to book
How to advertise on ShowRoughly 99% of the ads on Bannon's War Room are coded direct response, per Spotsnow, and the top spender has run hundreds of host-reads. Here's who already buys, how the show is sold, and what a media buyer should know before quoting a campaign.
How to advertise on Two Hot Takes: what it costs, who buys, and how to book
How to advertise on ShowRoughly seven in ten ad reads on Two Hot Takes are direct response, and SKIMS has run about 10 to 12 host-reads. Here's who already buys the relationships podcast, how it's sold, and whether it converts for a DTC brand weighing the feed.
How to advertise on Behind the Bastards: what it costs, who buys, and how to book
How to advertise on ShowOver 90% of tracked ad activity on Behind the Bastards is direct response, and its top spender, BetterHelp, keeps coming back. Here's who already buys, how Robert Evans' host-reads convert on a skeptical audience, and how the show is sold through Cool Zone Media.
How to advertise on Ellis Ever After: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes roughly 94% of ad activity on Ellis Ever After to direct response, with beauty brand The Lip Bar running 17 to 20 host-reads and spending over $100K. Here's who else buys Khadeen and Devale's endorsement, how the show sells, and how to book it.
How to advertise on The Best of Car Talk: what it costs, who buys, and how to book
How to advertise on ShowCars.com has run roughly 14 to 16 host reads on The Best of Car Talk, on a feed Spotsnow pegs at about 97 percent direct-response. Here's who already buys, how the show is sold through NPR, and whether it fits a coded, attribution-driven campaign.
How to advertise on The Lincoln Project: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes over 99% of ad activity on The Lincoln Project to direct response, with Boll & Branch, Lettuce Financial, and Gruns running coded host reads. Here's who buys, how Rick Wilson sells it, and how the show is booked.
How to advertise on The Rachel Hollis Podcast: what it costs, who buys, and how to book
How to advertise on ShowBetterHelp has run roughly 26 to 30 host-read ads on The Rachel Hollis Podcast, and the ad mix skews hard toward coded direct response. Here's who already buys, how the show is sold, and whether it converts for a finance, wellness, or family brand.
How to advertise on The Rest Is Politics: US: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes almost all of this show's host-read activity to direct response, and BetterHelp alone has run roughly 31 to 36 ads on it. Here's who's already buying, how it converts, and how to book a spot through Goalhanger.
How to advertise on BiggerPockets Real Estate Podcast: what it costs, who buys, and how to book
How to advertise on ShowNearly every host-read on the BiggerPockets Real Estate Podcast runs as coded direct response, sold in-house on a quoted basis. Steadily has run roughly 123 to 144 ads, Indeed and BiggerPockets buy alongside it, and Spotsnow estimates reach at roughly 330,000 listeners. Here's who advertises, how the reads convert, and how a real estate or finance brand books a spot.
How to advertise on The Tim Ferriss Show: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes roughly 19 of every 20 host reads on The Tim Ferriss Show to direct response. Eight Sleep, AG1, and Shopify all repeat-buy on a feed sold direct and quoted per campaign, with an estimated audience of about 330,000 high-earning, mostly US listeners. Here's who advertises, how the reads work, and how a buyer books.
How to advertise on The Official Podcast: what it costs, who buys, and how to book
How to advertise on ShowWell over 9 in 10 of The Official Podcast's host reads are direct response, and its top spender has run roughly 5 to 6 of them. Here's who already buys, how the show is sold, and what a coded read has to do to convert on a young, mostly male, US feed.
How to advertise on Life Wide Open with CboysTV: what it costs, who buys, and how to book
How to advertise on ShowNearly all the ad reads on Life Wide Open with CboysTV are coded direct response, Spotsnow data shows, and Shopify keeps coming back with roughly 6 to 7 host reads. Here's who already buys, how the show sells its host-read inventory, and why coded offers convert with this young, mostly male motorsports audience.
How to advertise on The GaryVee Audio Experience: what it costs, who buys, and how to book
How to advertise on ShowMore than nine in ten ads on The GaryVee Audio Experience are direct response, and Indeed alone has run roughly 44 to 51 spots on the feed. Here's who already buys, how the show is sold, and whether it fits a performance buy, all from Spotsnow tracked data.
How to advertise on This Podcast Will Kill You: what it costs, who buys, and how to book
How to advertise on ShowRoughly 98 percent of reads on This Podcast Will Kill You are direct-response, per Spotsnow. Here's who already buys, how two epidemiologists sell their host-read inventory, and what it takes to book a science feed built to move product.
How to advertise on Park Predators: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes an estimated over 98% of Park Predators' host-read activity to direct response, so this is a conversion buy, not an awareness play. Quince, Shopify, and Thumbtack all re-book coded offers here, and the show sells host reads on a quoted, per campaign basis. Here's who advertises, how it converts, and how to book.
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