How to advertise on The Dollop with Dave Anthony and Gareth Reynolds: what it costs, who buys, and how to book

The Dollop sells its host-read inventory direct, quoted per campaign rather than off a public rate card. Spotsnow attributes nearly all of the show's host-read activity to coded, attributable direct response, a share that sits in the high 90s percent range. Its top spender, telehealth brand HIMS, has run roughly 10 to 12 host-read ads on the feed. For a buyer, that mix reads clearly: this is a performance feed, not a branding play, and the brands buying it come back. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

Full profile: The Dollop with Dave Anthony and Gareth Reynolds.

Why The Dollop is built for host-read direct response

Dave Anthony and Gareth Reynolds are working stand-up comedians, and the show's format has one of them narrating a chunk of American history while the other hears it blind and reacts. It lives in health, wellness and fitness territory for its biggest buyer, but the show itself is squarely comedy.

Spotsnow attributes a direct-response share in the high 90s percent range to this feed. Almost every host read carries a code, a URL or a vanity link, which is exactly what a DTC performance buyer wants to see before committing budget. Spotsnow estimates reach at roughly 366,000 listeners per episode, an estimate rather than an audited count.

The format is the argument here. The blind-reaction structure keeps a listener hooked through the tangent, the punchline and the sponsor break, because the payoff is always a beat away. A host read borrows that held attention. When Gareth pivots from a 19th-century disaster into a plug, the audience is still leaning in. The audience skews male and lands mostly with adults in their late twenties through early forties, with a comfortable share of higher-income listeners, and it's concentrated in the US with Canadian and British pockets.

On engagement, the show holds a 4.7 average on Apple Podcasts across roughly 16,000 to 19,000 ratings, per Spotsnow. Its influence is concentrated in the feed and in that review pile rather than spread thin across social platforms, which is the pattern you want when you're buying attention inside the episode.

Who is advertising on The Dollop

The roster is deep and mixed: DTC performance brands running host reads sit next to big national advertisers running produced spots. Recognizable names include HIMS, Quince, Mint Mobile, Squarespace and Shopify.

The anchor advertisers, broken down

HIMS

HIMS is a direct-to-consumer telehealth brand selling prescription treatments and wellness products online. Spotsnow tracks roughly 10 to 12 host-read ads on the show and estimates total spend at over $100K. Every one of those reads is direct response. Discreet health with a coded checkout fits an adult, male-leaning audience that trusts the hosts enough to click.

Quince

Quince is a factory-direct apparel and home brand selling affordable-luxury basics. Spotsnow tracks roughly 9 to 11 host-read ads and estimates spend at over $100K, all direct response. The transparency-and-value pitch lands with higher-income listeners who like a deal without feeling cheap about it.

Mint Mobile

Mint Mobile is a low-cost prepaid wireless carrier. Spotsnow tracks roughly 8 to 10 ads, mostly host-read, and estimates spend at over $100K. The brand's own comic streak matches the show's tone, and a switch-and-save offer converts cleanly on a coded read.

Progressive Insurance, the outlier

Progressive runs a high volume of produced, non-host-read spots on The Dollop rather than coded endorsements. It's proof that an awareness buyer chasing reach and association, not a promo code, can also fit here without leaning on attribution.

All spend figures are Spotsnow estimates.

Why comedy brands cluster here

Comedy audiences are hard to hold and easy to lose, which is why so much of the category leans on produced filler. The Dollop is the exception because its structure does the work an ad break usually breaks. Listeners stay because the reaction is the reward, and the hosts have banked years of trust doing the same bit every week. That trust is transferable. When a comedian you laugh with tells you a wireless plan or a telehealth script is worth trying, the recommendation reads as a favor, not a sale. HIMS, Quince and Mint Mobile keep coming back because the coded reads keep working, and repeat buying at that cadence is the clearest price signal a buyer gets. It tells you more about what the feed is worth than any outside estimate can.

What makes a show like this convert

1. The format holds attention through the break. The blind-reaction structure keeps listeners leaning in, so the read isn't a place to skip.
2. Host credibility carries the offer. A 4.7 Apple rating across roughly 16,000 to 19,000 ratings, per Spotsnow, is the trust a host read cashes in.
3. The audience is buyable. Spotsnow estimates roughly 366,000 listeners, skewing male, adult and US-concentrated, with a comfortable higher-income share.
4. Repeat buying proves the math. HIMS running roughly 10 to 12 host reads, per Spotsnow, is a brand renewing because the coded response holds up.

The Dollop in a nutshell

An estimated 366,000 mostly male, adult US listeners tune in for comedians walking through history, and they stay through the sponsor break because the format rewards it. The brands already buying (HIMS, Quince and Mint Mobile) run coded host reads, while a name like Progressive runs produced awareness spots. The show is sold direct on a quoted basis, not through a public rate card. With a direct-response share in the high 90s percent range, per Spotsnow, it suits a performance buyer first, though awareness spend clearly fits too.