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How to advertise on Planet Money: what it costs, who buys, and how to book
How to advertise on ShowPlanet Money's anchor buyer has run roughly 26 to 30 host-read ads, and Spotsnow attributes an estimated over $200K in tracked spend to it. Here's who already advertises on NPR's economics show, how its direct-response reads are sold, and what a buyer should know before booking.
How to advertise on My Brother, My Brother And Me: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes roughly 95% of My Brother, My Brother And Me's host-read activity to direct response, with Squarespace running about 15 to 18 ads. Here's who already buys, how the McElroys sell through Maximum Fun, and whether the improv-driven format fits a coded, trackable offer.
How to advertise on Open Thoughts with Funny Marco: what it costs, who buys, and how to book
How to advertise on ShowPrize Picks has run roughly 29 to 34 host-reads on Open Thoughts with Funny Marco, and Spotsnow attributes almost all of the feed to direct-response. Here's who buys, how the show is sold, and whether it fits a coded, trackable campaign.
How to advertise on Freakonomics Radio: what it costs, who buys, and how to book
How to advertise on ShowMore than nine in ten of the ads Spotsnow tracks on Freakonomics Radio are direct response. Here's who already buys, how the show's host-read inventory is sold through the Freakonomics Radio Network, and why an affluent, data-literate audience converts on a coded offer.
How to advertise on Oprah's Super Soul: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes roughly 95% of the ads on Oprah's Super Soul to coded host-read direct response, with blue-chip repeat buyers like Apple Podcasts, Wayfair, and Progressive already on the feed. Here's who buys, how the show is sold, and what a performance brand should know before committing budget.
How to advertise on Wow in the World: what it costs, who buys, and how to book
How to advertise on ShowNearly every host-read on Wow in the World is coded to convert, and IXL has run roughly 23 to 26 ads to prove it. Here's who already buys the show, how Wondery sells it, and whether it fits a direct-response budget aimed at high-income families.
How to advertise on Film Theory: what it costs, who buys, and how to book
How to advertise on ShowEvery tracked host-read on Film Theory goes to a direct-response advertiser, a full lean toward coded, measurable buys. Indeed anchors the roster with roughly 5 to 6 reads, and Spotsnow estimates reach near 620,000 listeners. Here's who already converts, how the show is sold, and how to book a host-read on a young, US-heavy fandom that trusts the host.
How to advertise on Monday Morning Podcast: what it costs, who buys, and how to book
How to advertise on ShowAlmost every host-read on Bill Burr's feed is direct response, and the anchor advertiser has run roughly 17 to 20 coded reads. Here's who already buys, how the show is sold, and why DTC brands keep coming back to a comedy rant show.
How to advertise on True Sunlight: what it costs, who buys, and how to book
How to advertise on ShowMore than 9 in 10 ads on True Sunlight run as direct-response host reads, sold direct through Mandy Matney's Luna Shark Media on a quoted basis. Here's who already buys, how the read converts, and how to book on a feed that skews female, midlife, and comfortable on income.
How to advertise on Stay Tuned with Preet: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes nearly all of Stay Tuned with Preet's ads to direct response, with Indeed, Fetch Pet Insurance, and Shopify buying coded, trackable host reads. Here's who advertises on the former U.S. Attorney's feed, how it's sold, and whether it converts for your brand.
How to advertise on The Dan Le Batard Show: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes over $1.5M in estimated tracked spend to Quince, the show's top host-read advertiser, and roughly four in five reads here run as direct response. Here's who already buys, how the inventory is sold through Meadowlark Media, and what a host-read on this feed converts on.
How to advertise on Matt and Shane's Secret Podcast: what it costs, who buys, and how to book
How to advertise on ShowNearly every episode of Matt and Shane's Secret Podcast carries advertising, and Spotsnow estimates roughly 99% of it is direct-response. Rocket Money, Viori, and Mint Mobile all run coded host-reads and keep coming back. Here's who buys, how the show is sold, and what a young, male, US-based audience means for your offer.
How to advertise on Radio Rental: what it costs, who buys, and how to book
How to advertise on ShowNearly 9 in 10 ads on Radio Rental carry a direct-response mechanic, and Spotsnow attributes over $60K in tracked spend to its top advertiser, BetterHelp. Here's who already buys, how Tenderfoot TV sells the host-read inventory, and whether the show fits a performance buy.
How to advertise on Spittin Chiclets: what it costs, who buys, and how to book
How to advertise on ShowRoughly 19 of every 20 ads on Spittin Chiclets run as coded direct response, and the show is sold quoted per campaign inside the Barstool orbit. See who already buys (Bombas, Chevy Silverado, Marzetti), how the host-reads convert, and how to book a spot on the ex-NHL hockey show.
How to advertise on Casefile True Crime: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes well over 90% of Casefile True Crime's tracked ads to direct response, and BetterHelp leads spend at over $100K. Here's who already buys, how the show is sold through Acast, and what its long-form host-reads convert for a coded-offer brand.
How to advertise on The Jordan B. Peterson Podcast: what it costs, who buys, and how to book
How to advertise on ShowEvery tracked host-read on The Jordan B. Peterson Podcast is direct-response, and the host's own Peterson Academy has run roughly 5 to 6 of them. Here's who already buys, how the feed converts, and how to book, with all figures Spotsnow estimates.
How to advertise on Zane and Heath: Unfiltered: what it costs, who buys, and how to book
How to advertise on ShowAbout 95% of sponsorship activity on Zane and Heath: Unfiltered runs on host-read direct response, and the top spender has run roughly 19 to 22 ads. Here's who already buys, why coded offers convert with this young comedy audience, and how a buyer books a comparable feed.
How to advertise on Huberman Lab: what it costs, who buys, and how to book
How to advertise on ShowNearly all of Huberman Lab's tracked ad activity is direct response, and its top spender, AG1, has run roughly 21 to 24 host-read spots on the feed. Here's who already buys, how the show is sold, and what the roster tells you before you commit budget.
How to advertise on The Bill Simmons Podcast: what it costs, who buys, and how to book
How to advertise on ShowRoughly 8 in 10 tracked ads on The Bill Simmons Podcast are direct-response reads, and LinkedIn, PayPal, and Michelob Ultra all buy at scale. Here's how the show is sold through The Ringer, who already advertises, and what the roster tells a buyer weighing a host-read.
How to advertise on True Crime Garage: what it costs, who buys, and how to book
How to advertise on ShowRoughly 8 in 10 ads on True Crime Garage run as coded host reads, and anchor Quince keeps coming back for 16 to 19 of them. Here's who already buys the show, how it's sold, and whether it converts for a direct-response brand.
How to advertise on The Toast: what it costs, who buys, and how to book
How to advertise on ShowRoughly 9 of every 10 ads on The Toast run as direct-response host-reads, and the show's top spender has run an estimated 36 to 42 ads. Here's who already buys, how Dear Media sells the show, and whether a coded read fits your brand.
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