How to advertise on Spittin Chiclets: what it costs, who buys, and how to book

Spittin Chiclets sells its host-read inventory the way Barstool sells most of its slate: quoted per campaign, not off a public rate card. Spotsnow attributes an overwhelming direct-response posture to the show, with roughly 19 of every 20 ads running as coded, trackable reads. Bombas, the top spender here, has run a handful of host-read spots, which is the kind of repeat buying that tells you the math is working. For a buyer weighing this feed, that mix means one thing: this is a place to send an offer, not to park a logo. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. Spittin Chiclets is the hockey show anchored by former NHL pros.

Why Spittin Chiclets is built for host-read direct response

The show is hosted by former NHL players Ryan Whitney and Paul Bissonnette, with producer Mike Grinnell, and that pro-locker-room credibility is the whole draw. It sits in sports, and Spotsnow data shows nearly all of its ads run as direct response. That format matters because the read carries a code or a URL a listener can act on, so the buy attributes itself. Spotsnow estimates the show reaches roughly 650,000 listeners, an estimated figure rather than an audited count.

What makes this show hold attention through an ad break is the tone. The banter doesn't stop cold for a produced spot; the hosts talk through the offer the same way they talk through a trade rumor. A host-read borrows that momentum. The listener is already leaning in, and the endorsement rides the same voice they trust on hockey.

The engagement shows up off the feed too. Spotsnow data shows a 4.8-star Apple Podcasts rating across roughly 17,600 to 20,600 ratings, about 2 million Instagram followers, and around 464,000 YouTube subscribers. Influence here is spread across platforms, not bottled up in one feed, and a brand read gets amplified well beyond the audio.

Who is advertising on Spittin Chiclets

The roster runs from DTC comfort apparel to trucks to fast food, roughly 14 to 17 recent advertisers by Spotsnow's count. Recognizable names include Bombas, Chevy Silverado, DraftKings Sportsbook, McDonald's, and Boar's Head.

The anchor advertisers, broken down

Bombas

Bombas sells socially driven apparel, socks, tees, underwear and slippers on a buy-one-give-one model. Spotsnow data shows a handful of host-read spots and estimated total spend of over $70K on this show, classified as direct response. It fits an active, travel-heavy, mostly male audience that lives in comfort basics, and the read leans on exactly that.

Chevy Silverado

Chevy Silverado is a full-size pickup. Spotsnow data shows a handful of appearances, mostly host-read, with estimated total spend of over $50K on the show. A truck brand lands cleanly with a male, cross-border US and Canadian sports audience that treats a workhorse pickup as an aspirational buy.

Marzetti

Marzetti makes dressings and dips. Spotsnow data shows a handful of host-read spots and estimated total spend of over $30K, classified as direct response. It fits the game-day, family-kitchen setting that hockey fandom naturally sits inside.

DraftKings Sportsbook, the different objective

DraftKings shows a different play works here too. It plugs into the show's own "Game Notes" betting segment, so its spend blends awareness with acquisition rather than living purely on a promo code. For a category that wants association as much as sign-ups, the fit is native.

All spend figures are Spotsnow estimates.

Why sports brands cluster here

Look at who buys and a pattern surfaces: everyday consumer brands that need a male, active, cross-border audience to actually do something. That's the tell. Two ex-NHL hosts vouching for socks or a truck carries a weight a produced spot can't fake, because the listener bought in on hockey first and the endorsement second. The audience skews overwhelmingly male, young to mid-adult, with solid middle to upper-middle income, split across the US and Canada. It's a crowd that trusts the room and spends on comfort, game-day and gear. A coded offer read in the hosts' own voice turns that trust into clicks, and the repeat buying from Bombas and Chevy is the receipt.

How your ad could sound

Here is a real Bombas host-read from the show.

What works: it's first-person and specific. The host frames the product inside his real summer, runs in the park, beach days, backyard barbecues, "even my walks every single day," then ties it to a honeymoon in Italy. The handoff out of the standard listen-everywhere open is natural, and the offer is clean: "use code audio for 20% off your first purchase," restated with the URL spelled out. The social-mission line, one purchase equals one donated, adds a reason to buy on top of the discount.

What to fix: the middle rambles through a long sock list before the offer lands, which buries the ask. The promo code "audio" is generic and easy to forget, and there's no urgency, no deadline or limited-time hook to push the click now instead of later. Say the code once, say it early, and give a reason to act today.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format does the selling. Spotsnow data shows nearly all ads here run as coded direct response, so every buy attributes itself.
2. Host credibility carries the read. Former NHL pros endorsing a product read differently than a produced spot, and the audience already trusts the voice.
3. The audience is built to act. An estimated 650,000 mostly male, active, cross-border listeners buy the comfort and gear these brands sell.
4. Advertisers come back. Bombas has run a handful of host-read spots and Chevy the same, and that repeat buying is the clearest sign the math clears.

Spittin Chiclets in a nutshell

An estimated 650,000 mostly male, young to mid-adult hockey fans across the US and Canada tune in, and they trust two former NHL pros to steer them. Bombas, Chevy Silverado and Marzetti already buy, almost all of it on host-read direct response with codes and URLs. The show is sold quoted per campaign inside the Barstool orbit, not off a rate card. If your goal is trackable action from an engaged, brand-loyal audience, this is a direct-response buy first and an awareness buy second.