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How to advertise on Fantasy Footballers: what it costs, who buys, and how to book
How to advertise on ShowRoughly eight in ten host-read ads on Fantasy Footballers are built for direct response, Spotsnow attributes. Wix, T-Mobile and Indeed keep re-upping on a feed of young, US-based men in decision mode. Here's who buys, how the show is sold, and how a media buyer should think about a placement.
How to advertise on The Weekly Show with Jon Stewart: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes almost 99% of The Weekly Show's host reads to direct response. Ground News has run roughly 9 to 11 coded reads, LifeKit 7 to 8, and Indeed about 4. Here's who already buys, how the show is sold through SiriusXM, and why coded-URL brands keep coming back.
How to advertise on The Rachel Maddow Show: what it costs, who buys, and how to book
How to advertise on ShowEvery host-read placement Spotsnow tracks on The Rachel Maddow Show is direct-response, led by SoFi at roughly 21 to 24 appearances. Here's who already buys, how the show is sold, and what its affluent, older, US audience means if you're weighing a coded-response buy.
How to advertise on True Crime Obsessed: what it costs, who buys, and how to book
How to advertise on ShowChime has run roughly 5 to 6 host reads on True Crime Obsessed, and the roster around it leans the same way. Here's who already buys, how the show is sold, and why fintech, wellness, and subscription brands treat this feed as a direct-response channel.
How to advertise on The Michael Knowles Show: what it costs, who buys, and how to book
How to advertise on ShowRoughly 19 of every 20 ads on The Michael Knowles Show run as trackable direct response, and its top advertiser has stacked dozens of host-reads. Here's who already buys, how the show is sold, and whether it fits a direct-response buy.
How to advertise on Fresh Air: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes more than nine in ten of Fresh Air's ad reads to coded host-read direct response, and Thumbtack has run roughly 27 to 32 ads on the feed. Here's who else already buys, how the NPR interview show is sold, and how buyers move on it.
How to advertise on Criminal: what it costs, who buys, and how to book
How to advertise on ShowNearly all of Criminal's tracked host reads are direct-response, and top spender Squarespace has run roughly 32 to 38 ads. Here's who already buys Phoebe Judge's true crime feed, how the reads convert, and how the show is sold through the Vox Media Podcast Network.
How to advertise on The Shane Dawson Podcast: what it costs, who buys, and how to book
How to advertise on ShowNearly all of The Shane Dawson Podcast's tracked ad activity is coded, direct-response host-reads, per Spotsnow. SeatGeek has run roughly 16 to 19 of them, with Squarespace and Kikoff close behind. Here's who buys, how the show is sold, and how a young, US-heavy audience turns codes into conversions.
How to advertise on Wait Wait... Don't Tell Me!: what it costs, who buys, and how to book
How to advertise on ShowMore than nine in ten tracked ads on Wait Wait... Don't Tell Me! run as direct-response host-reads, sold through NPR on a quoted, per-campaign basis. Odoo, Viking, and IXL already buy in against a mature, higher-income audience. Here's who advertises, how the reads land, and how a buyer books.
How to advertise on How I Built This with Guy Raz: what it costs, who buys, and how to book
How to advertise on ShowSoFi has run roughly 19 to 22 host reads on How I Built This with Guy Raz, and it isn't alone. Spotsnow attributes well over eight in ten reads to direct response, with fintech and software brands like Claude and Framer re-upping across the year. Here's who buys, how the show is sold through Wondery, and what a founder-story audience means for your buy.
How to advertise on The MeatEater Podcast: what it costs, who buys, and how to book
How to advertise on ShowMore than 9 in 10 of the ads Spotsnow tracks on The MeatEater Podcast are host-read direct response, and anchor buyer T-Mobile has run roughly 72 to 84 of them. Here's who already advertises, how the show is sold, and whether it fits a coded, attributable buy.
How to advertise on The Ramsey Show: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes over $3M in tracked spend to The Ramsey Show's top host-read advertiser, on a feed that's nearly all direct-response. Here's who already buys, how the show is sold, and what a coded-attribution finance audience means for your buy.
How to advertise on Pretty Basic with Alisha Marie and Remi Cruz: what it costs, who buys, and how to book
How to advertise on ShowDirect-response reads make up well over 90% of the ad activity on Pretty Basic, and Spotsnow attributes an estimated over $180K in tracked spend to Dunkin alone. Here's who already buys, how the show is sold, and whether a coded host-read fits your brand.
How to advertise on Dateline NBC: what it costs, who buys, and how to book
How to advertise on ShowDateline NBC runs a 100% direct-response ad mix, with Mint Mobile alone logging roughly 50 to 58 coded spots. Here's who already buys, how the true crime format converts, and how the show is sold through NBC News.
How to advertise on Couple Things with Shawn and Andrew: what it costs, who buys, and how to book
How to advertise on ShowAlmost every host read on Couple Things with Shawn and Andrew is direct response, and Kachava has run roughly 15 to 18 of them. Here's who else buys, how the show is sold, and what a coded read to its young, heavily female audience is worth to a performance buyer.
How to advertise on The Way I Heard It with Mike Rowe: what it costs, who buys, and how to book
How to advertise on ShowThe Way I Heard It with Mike Rowe runs almost entirely on host-read direct response, sold direct and quoted per campaign. Pure Talk, Good Ranchers, and K12 Education each pass over $190K in estimated spend and keep renewing. Here's who already buys Rowe's older, male, US audience, why American-made and work-ethic brands cluster here, and how to book a coded-offer read.
How to advertise on Hidden Brain: what it costs, who buys, and how to book
How to advertise on ShowLinkedIn alone has run roughly 17 to 20 host-read ads on Hidden Brain, and Spotsnow data shows more than nine in ten reads on the show are coded direct response. Here's who already buys, how the show is sold, and what a converting read looks like for a DTC or subscription brand weighing a test.
How to advertise on Bad Friends: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes over $200K in estimated total spend to Shopify, the top advertiser on Bad Friends, where more than 90% of reads are direct response. See who else buys, why the fintech and DTC roster keeps coming back, and how to book Andrew Santino and Bobby Lee's host reads.
How to advertise on Radiolab: what it costs, who buys, and how to book
How to advertise on ShowRoughly four in five ads on Radiolab are sold as direct response, and top spender BetterHelp has run roughly 25 to 29 ads over the past year, per Spotsnow. Here's who already buys, how the WNYC feed is sold, and what a host-read has to do to convert.
How to advertise on Louder with Crowder: what it costs, who buys, and how to book
How to advertise on ShowMore than nine in ten tracked ads on Louder with Crowder are coded direct response, and Rumble Premium alone has run roughly 107 to 125 of them. Here's who buys the daily Steven Crowder show, how it sells its host-reads direct, and what a buyer should know before quoting a campaign.
How to advertise on The Shawn Ryan Show: what it costs, who buys, and how to book
How to advertise on ShowRoughly 97% of the ads on The Shawn Ryan Show run as direct response, and Chime leads spend with somewhere near 34 to 40 host-reads on the feed. Here's who already buys, how the show is sold, and whether it fits a performance buy.
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