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Crime in Sports carries a 4.9 Apple rating on roughly 22,000 to 26,000 ratings, and nearly all of its ads are host-read direct response. Here's who already buys (IQBAR, CarGurus, the hosts' own merch line), how the show is sold, and whether it fits a coded-offer buy.
Spotsnow classifies close to nine in ten reads on The NPR Politics Podcast as direct response, and Charles Schwab, its largest outside brand, has run roughly 60 to 70 ads in the past year. Here's who else buys, how NPR sells the inventory, and what the coded, host-read format means for a finance or DTC buyer sizing up the feed.
Spotsnow attributes an estimated over $2M in tracked spend to the show's top advertiser, and the reads are almost entirely direct response. Here's who already buys, how the host-read inventory is sold, and what a values-aligned performance buy looks like on this feed.
Spotsnow attributes roughly 98% of the show's tracked ad activity to direct response, and Chime has run 8 to 9 coded host-reads. Here's who already buys, how Wondery sells the feed, and why fintech and DTC brands keep coming back to a female-skewing true crime audience.
Nearly the entire tracked ad mix on Smosh Mouth is coded direct-response host reads, unusual for a comedy feed. Rocket Money has run roughly 36 to 42 reads and keeps renewing, alongside ZocDoc and Shopify. Here's who buys, how the show is sold, and how a direct-response brand books it.
Over 90% of reads on 99% Invisible are coded direct response, per Spotsnow. Squarespace, Article, and Quince anchor a design-minded roster on Roman Mars's host-read feed. Here's who buys, how the show is sold, and how to book a spot.
More than four in five host-reads on Distractible are coded direct-response, per Spotsnow. Here's who already buys, how the Markiplier-led comedy show sells its inventory, and what that mix means for a media buyer weighing a trackable campaign.
Roughly 9 in 10 ad reads on Rotten Mango are direct response, and anchor advertiser Mint Mobile has run about 41 to 49 spots. Here's who already buys, how the show is sold, and what it takes for a DTC brand to book a host-read on this true crime feed.
Spotsnow attributes more than 85 percent of the reads on Chris D'Elia's comedy feed to direct response, and its anchor gaming buyer has spent over $500K on coded host-reads. Here's who already advertises, how the show sells its inventory direct off the host's own studio, and whether it fits a coded, attributable buy against a young male audience.
Spotsnow attributes over $900K in estimated tracked spend to Morning Wire's biggest advertiser, a Christian legal ministry running roughly 41 to 48 host reads. Here's who else buys the feed, how it's sold, and why coded direct-response reads convert on a daily conservative news briefing.
Coded reads make up well over 95 percent of the host-read activity Spotsnow tracks on Juicy Scoop, and anchor advertiser Quince has run roughly 17 to 20 of them. Here's who already buys, how the show is sold, and why a female, US, upper-middle-income audience keeps converting on host-read offers.
Spotsnow attributes about 96% of PBD Podcast's ads to direct response, and its top spenders are Valuetainment's own merch, conference, and webinar. Here's who already buys, how the host-read inventory is sold, and what a coded offer can do with a mostly male, higher-income, US audience.
Every host-read sponsorship Spotsnow tracks on The Read runs as direct-response. Squarespace, Chime, and Belvita all buy coded host-reads on this comedy feed, and Squarespace has run roughly 20 to 23 ads. Here's who advertises, how the show is sold through the LoudSpeakers Network, and why the reads convert.
Nearly all the tracked ads on the Joel Osteen Podcast are direct-response, and the ministry's own devotional funnel is the biggest spender on the feed. Here's who already buys, how the show is sold, and what a host-read read looks like before you quote a campaign.
Rocket Money has run roughly 22 to 25 host-reads on Mile Higher, and Spotsnow classifies nearly all of the show's activity as direct response. Here's who already buys, how the true crime feed is sold, and what a buyer weighing a coded-offer campaign should know before reaching out.
Spotsnow attributes roughly 99% of tracked ads on I've Had It to direct response. Quince, BetterHelp, and Paca keep re-buying host-read spots to a female-heavy, higher-income, US audience of an estimated 560,000 per episode. Here's who advertises, how the feed is sold, and how a DTC or retail brand books it.
SimpliSafe has run roughly 17 to 20 host-reads on Pod Save the World, and Spotsnow attributes a near all direct-response posture to the show. Here's who already buys, how the foreign-policy feed is sold through Crooked Media, and how a DTC brand should weigh the buy.
Nearly nine in ten host-reads on ShxtsNGigs are direct response, and anchor buyer BetterHelp has run roughly 12 to 14 ads on the feed. Here's who already advertises, how the show sells its host-read inventory, and why healthcare and DTC brands treat this comedy show like a conversion channel.
Nearly 97% of the ads on Killer Stories with Harvey Guillén are direct response, and the roster reads like a DTC media plan. Chime, Zip Recruiter, and Shopify anchor a true crime feed sold direct and quoted per campaign. Here's who buys, why they come back, and how a host-read converts on a 4.7-rated show reaching an estimated 580,000 listeners.
Better than nine in ten host-read ads on BardsFM carry a code, URL, or tracked offer, and Spotsnow attributes its anchor advertiser roughly 32 to 37 appearances. Here's who already buys, how the show is sold, and whether it converts for a direct-response brand.
Roughly three quarters of H3 Podcast's host-read activity is direct response, Spotsnow estimates, and anchor buyers like Cozy Earth, Lifelock, and Teddy Fresh keep coming back. Here's who advertises, how the show is sold, and what it takes to book a host-read on this comedy feed.
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