How to advertise on The Toast: what it costs, who buys, and how to book

The Toast sells its host-read inventory through Dear Media and quotes each campaign rather than posting a rate card. Spotsnow attributes roughly 9 of every 10 ads on the show to direct response, and its top host-read spender, Quince, has run an estimated 36 to 42 ads on the feed. For a buyer weighing this show, that mix reads as a coded, code-and-URL machine, not an awareness play. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. The Toast sits in daily pop culture, hosted by sisters who built a following before podcasting caught up to them.

Why The Toast is built for host-read direct response

Jackie and Claudia Oshry host The Toast, a daily pop culture and reality TV recap show, with Claudia the founder of the Girl With No Job brand. It sits in the retail advertiser lane, where DTC apparel and home brands do most of the buying. Spotsnow attributes about 9 in 10 of the show's ads to direct response, which matters because that format lives on codes, vanity URLs, and clean attribution back to a purchase. Spotsnow estimates the show reaches roughly 680,000 listeners.

The format is what makes the read convert. The sisters run their episodes as a string of stories, and the ad slots into that rhythm as the next segment, not a break from it. A listener who stays for the fourth story stays for the sponsor of the fourth story. That sustained attention is exactly what a host-read borrows: the trust the hosts have already built carries the offer.

On Apple Podcasts the show holds a 4.3 average rating across roughly 32,000 to 36,000 ratings, per Spotsnow social data, and its Instagram following sits near 400,000. The influence here is concentrated in the feed and on Instagram, where the hosts talk to their audience daily, rather than spread thin across a dozen platforms. That concentration is why a coded read lands.

Who is advertising on The Toast

The roster skews heavily DTC, with apparel, wellness, and travel brands running the longest flights. Recognizable names in the recent mix include Quince, Rhoback, Squarespace, Lululemon, and SKIMS.

The anchor advertisers, broken down

Quince

Quince sells affordable-luxury essentials, cashmere, washable silk, leather, and home goods, on a factory-direct model. Spotsnow data shows an estimated 36 to 42 ads on the feed and estimated total spend over $300K, classified direct-response. The fit is clean: a young, heavily female audience that shops premium basics online is exactly who Quince wants clicking a code.

Rhoback

Rhoback makes performance activewear, polos and hoodies built for an active-casual wardrobe. Spotsnow data shows an estimated 32 to 37 ads and estimated total spend over $300K, also direct-response. It keeps coming back because the audience buys apparel as a gift and for themselves, and the repeat cadence tells you the returns hold up.

Resort Pass

Resort Pass sells day access to hotel and resort pools and amenities. Spotsnow data shows an estimated 12 to 14 ads and estimated total spend over $200K, direct-response, concentrated in the spring-to-summer window. A leisure offer aimed at women planning weekends and getaways maps neatly onto this feed.

The awareness outlier

Streaming and entertainment buyers, including Amazon Prime and Prime Video, show up on a produced, awareness basis rather than a coded host-read. It's proof a brand-awareness objective can run here too, even though the show's core is direct response.

All spend figures are Spotsnow estimates.

Why retail brands cluster here

The audience is the argument. The Toast skews young and heavily female, sits solidly in the middle to upper income band with a real high-income slice, and concentrates in the US. That's the exact profile a DTC apparel or home brand builds its whole media plan around. Add hosts who talk about their own wardrobes, skincare, and travel on the mic, and the endorsement stops sounding like an ad and starts sounding like a recommendation from someone the listener already follows every weekday. Coded attribution then closes the loop, which is why Quince and Rhoback treat this as a repeatable channel rather than a one-off test. When a show's authority and its audience's buying mindset line up this cleanly, the brands that fit don't leave.

How your ad could sound

This ARMRA read shows the house style. It opens inside the show's segment structure, "Are you ready for our fourth story? I am not because it is our fourth story that's brought to you by Armra," so the handoff feels like the next beat rather than a hard cut. The hook that follows, "What happens when your health becomes the punchline?", is in-voice and personal, and the offer is clean: "enter code toast to get 30% off your first subscription order," with a URL that matches the show name.

Two things worth tightening. The benefit list runs long and repeats itself ("promote, promote healthy metabolism"), which risks losing a half-listening audience. And the code and URL land at the very end after that dense stretch, so a distracted listener could miss them. Stating the code once early, then again at the close, would catch both the attentive and the drifting.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries the offer. Reads slot into the sisters' story-by-story rhythm, so the ad holds the same attention the segment does.
2. Host credibility does the selling. A daily audience that trusts Jackie and Claudia treats a coded recommendation as advice, not an interruption.
3. The audience is the buyer. Young, heavily female, US-concentrated, and middle to upper income maps straight onto DTC apparel, beauty, wellness, and travel.
4. Repeat buying proves the math. Quince has run an estimated 36 to 42 ads here; brands don't reorder that many times unless the codes pay out.

The Toast in a nutshell

The listeners are young, heavily female, US-concentrated, and middle to upper income, the kind of audience DTC brands chase. The buyers already here, Quince, Rhoback, and Resort Pass, run coded host-reads and come back for more. The show sells through Dear Media on a quoted, per-campaign basis, not a public rate card. If your goal is trackable direct response, The Toast fits; if you only want broad awareness, it's a secondary reason to buy, not the main one.