How to advertise on Zane and Heath: Unfiltered: what it costs, who buys, and how to book

Spotsnow attributes roughly 95% of sponsorship activity on Zane and Heath: Unfiltered to host-read direct response, and the show sells that inventory per campaign, not off a public rate card. The top spender, BetterHelp, has run roughly 19 to 22 ads on the feed. That mix tells a buyer what this show is for: coded offers read into a comedy show that a young audience trusts. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

Why Zane and Heath: Unfiltered is built for host-read direct response

Hosts Zane Hijazi and Heath Hussar are YouTube creators, Vlog Squad alumni who built a following before the microphone. The show sits in comedy, and it's a candid, banter-driven feed rather than a produced panel.

Spotsnow data shows direct response is the near-total share of ads here, well into the 90s percent. That matters because DR lives or dies on attribution: a promo code, a vanity URL, a signup you can trace back to the read. Spotsnow estimates the show reaches roughly 660,000 listeners (an estimate, not an audited count).

The format is the argument. This is two friends talking, so the ad break doesn't feel like a hard cut to a stranger. When the read comes from a voice you already trust, the endorsement carries, and the code gets typed. That's the attention a host-read borrows, and this show has it.

On the influence side, Spotsnow shows an Apple Podcasts rating of 4.9 across roughly 29,900 to 34,800 ratings. That's a lot of people who came back to rate a comedy feed. The pull is concentrated in the feed itself, where the hosts talk directly to a loyal audience, and that's exactly where a coded read lands.

Who is advertising on Zane and Heath: Unfiltered

The roster runs deep and skews toward DR brands with something to sell to a young, mobile-first crowd. Recognizable names in the recent window include Progressive, Shopify, Cash App, SeatGeek, and Starbucks.

The anchor advertisers, broken down

BetterHelp

BetterHelp sells direct-to-consumer online therapy. Spotsnow shows roughly 19 to 22 ads on the feed and estimated total spend over $200K, classified direct response. A young, high-stress, screen-heavy audience maps cleanly to accessible therapy with a code-driven signup.

Shopify

Shopify runs the e-commerce platform creators use to launch stores. Spotsnow shows roughly 19 to 22 ads and estimated total spend over $150K, classified direct response. A creator-obsessed audience already thinking about a side hustle is halfway to the signup form.

Cash App

Cash App is peer-to-peer payments built for a phone. Spotsnow shows roughly 9 to 11 ads and estimated total spend over $100K, classified direct response. Young, mobile-first users are the core demographic, and the offer converts on a code.

The awareness outlier

Big brand buyers show up here too. Progressive, Starbucks, Toyota, and McDonald's all run produced spots on the same feed, proof that an awareness objective can work alongside a show whose core is direct response.

All spend figures are Spotsnow estimates.

Why comedy brands cluster here

The advertiser list reads like a young-adult wallet: therapy, a store builder, a payments app. That isn't a coincidence. The audience skews young and male, concentrated in the US, mostly late teens through early thirties, and it's in a mindset of doing something, starting a store, downloading an app, booking a session. The hosts have credibility with that crowd not because they're experts, but because they're familiar. A read from a friend clears the skepticism a young listener brings to a produced spot. That's the leverage a DR brand is buying, and it's why the same three names keep coming back.

How your ad could sound

This break runs a run of sponsors back to back, and it shows what a produced spot does well and where it leaves money on the table. The Hollywood Feed read opens on a seasonal hook, "it's the dog days of summer," then lands a concrete offer: order by 6 p.m. for same-day delivery. It closes clean on "same day delivery, so you never miss a moment." Benefit-led, memorable, easy to picture.

Where it softens is the handoff. The spots stack straight into Bovada and a Liberty Mutual jingle, and the CTA is a produced voiceover with no host endorsement and no spoken code. On a show whose value is coded attribution, that's the gap worth closing. Put the offer in the hosts' voices, hand them a code they say out loud, and the read starts pulling the way BetterHelp's do. View what a great sample ad looks like here.

What makes a show like this convert

1. The format does the selling. Ads are host-read into a conversation, so the endorsement rides on trust the hosts already have.
2. Host credibility clears the skepticism. A 4.9 Apple rating and tens of thousands of ratings say listeners keep showing up for these two specifically.
3. The audience is primed to act. Young, US, mobile-first listeners are exactly who downloads an app or starts a store off a code.
4. Repeat buying proves the math. BetterHelp has run roughly 19 to 22 ads here; brands don't re-up that many times unless the reads pay back.

Zane and Heath: Unfiltered in a nutshell

The audience is young, mostly male, and concentrated in the US, an estimated 660,000 listeners who trust two familiar creators. BetterHelp, Shopify, and Cash App already buy here, almost entirely on host-read direct-response reads with coded offers. The show is sold per campaign rather than off a rate card. If you're a DTC brand with a code to test, this feed is built for you; if you want broad reach and association, the produced-spot lane is open too.