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Built has run roughly 60 to 71 ads on the Global News Podcast, with estimated spend over $200K. Here's who else buys this BBC news feed, how it's sold, and why finance and fintech brands keep coming back for coded direct response.
Spotsnow attributes close to 99% of Attitudes!'s tracked ad activity to direct response, and repeat DTC buyers like Quince and Shopify keep coming back. Here's who advertises on the show, how its host-read inventory is sold through Lemonada Media, and what a buyer weighing the feed should know before booking.
Spotsnow tracks roughly 200 to 240 brands on the CBS Evening News podcast, with an ad mix that leans direct response. Here's who already buys, what they spend, and how a news buy converts against the CBS News halo.
St. Germain has run an estimated over $50K on Good Noticings, buying direct-response on a young, heavily female pop-culture audience. Here's who else buys, how the host-reads convert, and how a brand books the show.
More than nine in ten of Jak Piggott's tracked ads run as coded direct response, and top spender Mint Mobile has bought roughly 61 to 71 spots. Here's who already advertises on the young, mostly male self-improvement feed, how it sells its host-read inventory, and what a buyer weighing a first flight should know.
SeatGeek has run roughly 7 to 8 host-read ads on Not Loveline, and nearly nineteen of every twenty ads on the feed are direct-response, per Spotsnow. Here's who already buys, how the show is sold, and what it takes to book a coded-offer spot in front of its young, mostly female US audience.
Spotsnow attributes almost all of Jim Harold's Campfire's tracked ads to direct response, and Mint Mobile has run roughly 4 to 5 spots on the feed. Here's who already buys, how the host-read is sold, and why this paranormal audience converts on coded offers.
Spotsnow classifies The Patdown with Ms. Pat as 100% direct-response, with Prize Picks, Cash App, and BlueChew all running coded host-reads from Ms. Pat herself. Here's who buys, how the show is sold, and why fintech and telehealth brands cluster around a comedy feed that reaches an estimated 140,000 mostly US listeners.
Spotsnow attributes over 90% of tracked activity on Woman Evolve with Sarah Jakes Roberts to direct-response host-reads. Here's who already buys, from Alloy Health to Basque and Lather, why the trusted-voice format converts, and how to book a spot on a show sold direct.
Spotsnow attributes roughly 92.5% of BRANDY's ads to direct response, which makes Max Corona's daily brand-story show a coded-offer feed, not an awareness buy. FINOM, Brevo, and Qonto lead the fintech cluster, all on host-reads. Here's who already buys, how the show is sold, and what a buyer should know before reaching out.
Spotsnow attributes a 100% direct-response ad mix to 5-Minute Videos | PragerU, where LinkedIn, Yaamava' Resort & Casino, and Vanta run coded reads to an older, US-heavy audience estimated near 140,000 listeners. Here's who buys, how it's sold, and how to book.
Spotsnow attributes well over 9 in 10 of The Model Health Show's tracked ads to direct-response host reads, with its top advertiser running roughly 7 to 8 spots. Here's who already buys, how the show is sold, and whether it fits a wellness brand weighing a buy.
More than four in five ads on No Laying Up are coded host-reads, and Titleist has run roughly 26 to 30 of them in a year. Here's who already buys the golf podcast, how it sells its inventory direct, and what the roster tells a media buyer weighing a conversion buy.
Prize Picks has run roughly 16 to 19 host-read ads on The BrilliantlyDumb Show, and Spotsnow attributes over $2M in estimated spend to the brand. Here's how Robby Berger sells his inventory, which DTC and sports-betting brands keep buying, and why the reads convert for a young, male sports audience.
Every tracked host read on Nightmares is direct response, and the show sells its inventory on a quoted basis, not a rate card. Casino, DTC nutrition, and travel brands already repeat-buy on the feed. Here's who advertises, how it converts, and how to book a slot on a true crime show that reaches an estimated 140,000 mostly young, female listeners.
Every tracked advertiser on Interesting Times with Ross Douthat runs a direct-response offer, per Spotsnow, and the top spender has bought roughly 13 to 15 ads. Here's who already buys, why finance, insurance, and health brands cluster on this policy feed, and how a host-read gets booked.
Spotsnow attributes about 95% of Scam Goddess ad activity to direct response, and Quince has run roughly 32 to 38 host-reads. Here's who buys, how the show is sold, and why coded offers keep coming back to Laci Mosley's comedy true-crime feed.
Roughly nine in ten reads on Duck Call Room are direct-response, and the top spender has run about 12 to 14 coded host-reads. Here's who already buys the Duck Commander crew's feed, how the show sells its inventory, and what it takes to book a spot.
About two-thirds of the ads on Cody Rhodes' WWE interview podcast are direct-response, per Spotsnow, and AG1 leads the roster with estimated spend over $10K. Here's who already buys, how the feed is sold, and what a host-read on it actually converts.
Roughly 19 in 20 ads on Kate Winkler Dawson's true crime interview show are direct response, per Spotsnow, and the top buyer has run roughly 1,900 to 2,250 ads. Here's who advertises, how the show is sold, and whether it fits a coded-offer buy.
Spotsnow attributes almost all of Wretched Radio's tracked ad activity to direct response, and the anchor advertiser has run roughly 135 to 160 host-reads on the feed. Here's who already buys, how the show is sold, and whether a coded-offer buy fits its estimated 140,000 mostly male, US-based Christian listeners.
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