How to advertise on What Do You Wanna Talk About? with Cody Rhodes: what it costs, who buys, and how to book

Host-read inventory on What Do You Wanna Talk About? with Cody Rhodes sells direct and gets quoted per campaign, not off a public rate card. About two-thirds of the ads that run here are direct-response, Spotsnow data shows, and the top spender, AG1, has run roughly 2 to 3 host-read reads on the feed. For a buyer sizing this up, that mix reads as a conversion play built on a WWE Superstar's voice, not a reach-only awareness buy. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. See the show on Spotsnow.

Why What Do You Wanna Talk About? is built for host-read direct response

Cody Rhodes hosts, and he's a current WWE Superstar recording interviews from his tour bus with wrestlers, legends, and celebrities.

The show sits in sports. Spotsnow attributes a direct-response share in the high 60s percent range, which is the whole reason brands buy here: coded URLs and vanity codes make every read measurable, so a buyer can tie signups back to the episode. Estimated reach sits at roughly 140,000 listeners per Spotsnow, and that number is an estimate, not an audited count.

The format is the argument. Rhodes runs long, candid conversations, and the ad break lands inside that same intimate tone, so attention doesn't fall off a cliff when he pivots to a sponsor. A host-read borrows that attention. When Cody folds a product into his own WrestleMania routine, the read carries the same credibility as the story that came before it.

On engagement, the show holds a 4.8 Apple Podcasts rating across roughly 415 to 484 ratings, and the YouTube channel carries roughly 308,000 subscribers, per Spotsnow social stats. Influence here is concentrated in the feed and on YouTube rather than spread thin across every platform, which is exactly where a coded host-read gets heard and acted on.

Who is advertising on What Do You Wanna Talk About?

The roster leans national DTC and mass brands: supplements, e-commerce, insurance, legal, fintech, and sports collectibles all show up. Recognizable names include AG1, Shopify, Progressive, Morgan and Morgan, and Mint Mobile.

The anchor advertisers, broken down

AG1

AG1 sells a daily greens powder supplement built for energy, gut, and immune support. Spotsnow shows AG1 running roughly 2 to 3 host-read ads with estimated total spend over $10K, classified as direct-response. The fit is clean: a young, active, mostly male wrestling audience already primed to buy supplements, hearing the pitch from an athlete who says he takes it on tour.

Morgan and Morgan

Morgan and Morgan is a national personal injury law firm that works on a fee-free-unless-you-win model. Spotsnow puts its estimated total spend over $5K, running as direct-response host-read. Injury law converts on volume and trust, and a large US wrestling audience is exactly the kind of broad, working reach that firm buys again and again.

Shopify

Shopify is the commerce platform behind millions of online stores. Spotsnow shows estimated total spend over $4K, and its reads here run mostly produced with a host-read in the mix. The audience skews entrepreneurial and side-hustle friendly, so the platform reaches people who might actually open a store.

The outlier: Shopify's produced buy

Shopify is worth flagging twice, because it runs mostly as a produced national spot rather than a pure Cody endorsement. It's proof that an awareness-style buyer can work this feed too, not just direct-response brands chasing a coded click.

All spend figures are Spotsnow estimates.

Why sports brands cluster here

Wrestling fans buy the way they watch: all in. They follow Cody through storylines, tour dates, and title runs, and they treat his word on the bus as insider access, not marketing. That's why a supplement, a law firm, and an e-commerce platform can share the same feed and all make the math work. The audience skews male, young adult, and heavily US based, with a mindset that trusts the host more than the brand. When Rhodes says he takes AG1 on the road for WrestleMania, he's not reading copy, he's finishing a sentence about his own week. Direct-response brands pay for that handoff because the click that follows it is warmer than anything a produced spot buys.

How your ad could sound

AG1 host-read, voiced by Cody Rhodes

AG1's read is the template. What works: Cody ties it to his own calendar ("I'm always on the go, especially in spring with WrestleMania"), so the endorsement sounds lived-in rather than scripted. The coded URL, drinkag1.com/cody, gets said twice, which is how you make attribution stick. And the offer is concrete: a "$72 value, yours free."

Two things to tighten. The offer stacks, a flavor sampler plus a vitamin bottle plus a welcome kit, which can bury the single action you actually want. And the urgency is soft: "only while supplies last" is weaker than a hard deadline that gives a listener a reason to act before the episode ends. Keep the one code, keep one clear ask, and give it a clock.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries attention through the break. The bus-interview tone doesn't reset when the ad starts, so the read gets the same ears the conversation had.
2. Host credibility does the selling. A current WWE Superstar vouching for a product reads as a recommendation, not a rented slot.
3. The audience is a buyer, not a bystander. A young, mostly male, US wrestling crowd is exactly who supplements, legal, and fintech brands chase.
4. Repeat buying proves the math. AG1 came back for roughly 2 to 3 host-read reads, and brands don't re-book coded ads that don't pay.

What Do You Wanna Talk About? in a nutshell

The listeners skew young, mostly male, and US based, drawn in by a current WWE Superstar's off-camera conversations. AG1, Morgan and Morgan, and Shopify already buy here, mostly on coded host-reads with the occasional produced national spot. The show sells direct and quotes per campaign rather than off a rate card, and with a direct-response share in the high 60s, it fits a conversion-first buy more than a pure awareness play, though a produced spot can still work if that's your goal.