How to advertise on Scam Goddess: what it costs, who buys, and how to book

Spotsnow attributes roughly 95% of the ad activity it tracks on Scam Goddess to direct-response campaigns, which tells you most of what you need to know before you pitch. The show sells its host-read inventory on a quoted, per-campaign basis, not off a public rate card. Quince, its heaviest repeat buyer, has run roughly 32 to 38 host-read ads here, so this is a feed where coded, attributable buys keep coming back. If you're a DTC brand weighing a test, that repeat pattern is the signal. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

The full profile for Scam Goddess lives on Spotsnow, with the roster and spend figures cited throughout this piece.

Why Scam Goddess is built for host-read direct response

Laci Mosley hosts, turning real cons and fraud capers into comedy rather than grim true crime. The show sits in comedy on Spotsnow, with true crime, society and culture, and education as its subcategories. That blend matters for a buyer: near-total direct response means brands aren't paying for a vibe, they're handing over codes and vanity URLs and watching what converts. Spotsnow attributes about 95% of tracked ads to direct-response campaigns, and Spotsnow estimates the audience at roughly 140,000 listeners, an estimate rather than an audited count.

The format is the argument. Mosley narrates a scam in detail, so listeners are already leaning in for the story when the read lands. A host endorsement borrows that same attention, and a code spoken in her voice reads as a recommendation, not an interruption. That sustained attention through the break is what a host-read buys, and it's why the direct-response math works here more than a produced spot dropped into any feed would.

Mosley calls the audience her Con-gregation, and the influence sits inside the feed rather than spread thin across platforms. That concentration is a plus for a direct-response buyer: the people hearing the code are the same people showing up week after week, which is exactly the loyalty a coded offer converts against.

Who is advertising on Scam Goddess

The roster leans DTC and lifestyle, with fintech and consumer tech filling in around it. Spotsnow tracked roughly 200 to 240 brands in the recent window. Recognizable names in the feed include Quince, Mint Mobile, Ring, Chime, and SoFi.

The anchor advertisers, broken down

Basque and Lather

Basque and Lather is a personal-care and grooming brand that sells direct to consumers. Spotsnow data shows roughly 8 to 13 ads on the show and estimated total spend over $50K, classified fully as direct response. A young, style-conscious audience that already shops small DTC labels is the exact buyer a brand like this wants a trusted host to point at a product.

Quince

Quince sells affordable-luxury apparel, home goods, and accessories on a factory-direct model. Spotsnow data shows roughly 32 to 38 host-read ads and estimated total spend over $70K, all direct response. It's the biggest repeat buyer in the feed, and that's telling: cashmere and silk at accessible prices maps neatly onto a young, mostly female audience that wants premium without the premium price.

Zip Recruiter

ZipRecruiter runs an employment marketplace that matches employers with job seekers. Spotsnow data shows roughly 13 to 16 host-read ads and estimated total spend over $50K, again all direct response. A listener base in its twenties and thirties is prime hiring-and-being-hired territory, and a coded landing page tracks that intent cleanly.

The outlier worth noting

ZipRecruiter is the tell that this feed isn't only for beauty and lifestyle DTC. A B2B hiring platform buying repeat host-reads against a young, female, US audience proves a recruitment objective can convert here too, not just a product sale. Alongside the host-reads, a layer of produced awareness spots from names like Kia and Samsung runs through the feed, so the show carries both objectives, but the repeat money is on the coded host-read.

All spend figures are Spotsnow estimates.

Why comedy true-crime brands cluster here

The mix isn't random. Mosley spends every episode taking apart how someone got fooled, so her audience is primed to trust the person telling them what's worth their money and what isn't. That authority is the whole product. Pair it with who listens, a young, strongly female, largely US crowd in a comfortable middle-to-upper-middle income band, and you get the buyer profile every affordable-luxury and fintech brand chases. When Quince runs 30-plus reads and keeps coming back, it isn't buying reach for its own sake. It's buying a recommendation from a host whose entire premise is knowing a good deal from a con.

What makes a show like this convert

1. The host-read format holds attention. Listeners stay in the story through the break, so a code read in Mosley's voice lands as a tip, not an ad slot.
2. Host credibility carries the offer. A show built on spotting scams gives every endorsement a trust bonus a produced spot can't buy.
3. The audience matches the buyers. A young, mostly female, US listener base lines up with the DTC and fintech brands already in the feed.
4. Repeat buying proves the math. Quince's roughly 32 to 38 host-reads say the attribution kept working, or the biggest spender wouldn't have run it again and again.

Scam Goddess in a nutshell

The listener skews young, strongly female, and concentrated in the US, with a mostly middle-income base and a comfortable upper tier, an estimated roughly 140,000 per Spotsnow. The brands already here, Quince, Basque and Lather, and ZipRecruiter, buy coded host-reads and come back for more. The show is sold on a quoted, per-campaign basis, not a public rate card. Bottom line for a media buyer: this is a direct-response feed first, where host endorsement plus a young loyal audience does the converting.