How to advertise on Attitudes!: what it costs, who buys, and how to book

Attitudes! sells its host-read inventory the way most creator-run shows do: quoted per campaign through its network, Lemonada Media, not off a public rate card. Spotsnow attributes almost all of the show's tracked ad activity to direct response, which tells you most brands here are chasing coded URLs and attribution, not vanity reach. Its top spender, Quince, has run roughly 11 to 13 ads on the feed. For a buyer, that's the signal worth reading: a comedy-and-culture show that repeat DTC advertisers keep coming back to. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

The full show profile lives on Attitudes! on Spotsnow.

Why Attitudes! is built for host-read direct response

Hosts Erin Gibson (Emmy-nominated writer and author of "Feminasty") and Bryan Safi (Emmy-winning writer, formerly a staff writer on The Ellen DeGeneres Show) built this out of their Upright Citizens Brigade partnership, first as Throwing Shade.

It sits in the society and culture space with comedy, news, and politics subcategories. Spotsnow attributes close to 99% of its ad activity to direct response, and that's the whole reason to look here. Host-read spots with a coded URL let a brand tie a listen to a checkout. Spotsnow estimates reach at roughly 135,000 listeners, an estimate rather than an audited count.

The format is what makes those coded reads work. Gibson and Safi run long, conversational segments where a sponsor read drops in mid-thought and the banter picks up right after, so the listener doesn't check out at the ad break the way they might on a tightly produced show. A host endorsement borrows that sustained attention. When Gibson says she wears a pair of Quince pants as her summer uniform, it lands inside a bit, not on top of one.

Influence here is concentrated rather than spread thin. Spotsnow data shows roughly 24,000 Instagram followers on @attitudespod, plus a Patreon community that pays for bonus episodes and video. That's a tight, loyal base that lives in the feed and comes back weekly, which is exactly the kind of listener a direct-response buyer wants.

Who is advertising on Attitudes!

The roster leans DTC and e-commerce, the kind of brands built to convert off a code. Spotsnow tracked roughly 14 to 16 brands in the recent window, including Quince, Shopify, Acorns, Amazon Prime, and Tushy.

The anchor advertisers, broken down

Quince

Quince sells factory-direct affordable-luxury basics: cashmere, silk, denim, home goods. Spotsnow estimates its total spend on the show at over $60K across roughly 11 to 13 ads, classified 100% direct response. The fit is clean: a young, female-skewing, US-heavy audience with real spending power is Quince's exact buyer.

Shopify

Shopify sells the all-in-one commerce platform brands use to start selling online. Spotsnow estimates its total spend at over $30K across roughly 8 to 10 ads, almost entirely direct response. It fits because a progressive, creator-minded audience is full of side-hustlers and small-shop owners, the exact people who go start a free trial.

Are You Mad at Me

The outlier is a house play. Are You Mad at Me is Bryan Safi's solo comedy show, promoted across the feed rather than sold to an outside advertiser. Spotsnow estimates the equivalent activity at over $40K across roughly 10 to 12 ads. It's a reminder that this audience turns out for a brand-building message, not only a discount code, which matters if your objective is affinity rather than a same-day click.

All spend figures are Spotsnow estimates.

Why society and culture brands cluster here

The mix isn't random. Quince, Shopify, Acorns, and Tushy all want the same person: a young, socially engaged, mostly female listener with middle-to-upper income who buys online and trusts a recommendation from a voice she already knows. Gibson and Safi have spent years building that trust through comedy, which is the currency that makes a coded-URL read convert instead of getting skipped. A brand isn't renting reach here so much as borrowing two hosts' credibility with an audience that treats their taste as a filter. That's why the same DTC names keep re-upping rather than testing once and leaving.

How your ad could sound

The Quince read is a good template. It opens on a relatable hook ("Does anyone else feel like August is the Sunday scaries of summer?"), then goes personal fast: the host describes a pair of Quince pants that "have basically become my summer uniform." The local color ("Los Angeles, honey, it is the land of lunch") keeps it in the show's comedic voice instead of sounding like a script. The value math is clean too, with a "$50" denim anchor and a "50 to 80% less than similar luxury brands" line a listener can repeat.

What's worth fixing: the offer lands soft and late. "Go to quince.com slash attitudes for free shipping" arrives only at the very end, with no deadline and no urgency, and a slash-URL on audio is easy to miss. Say the code once up front, repeat it clearly at the close, and give a reason to act now. View what a great sample ad looks like here.

What makes a show like this convert

1. The format holds attention. Reads drop inside the conversation, so listeners don't bail at the break the way they do on produced spots.
2. Host credibility carries the pitch. Two Emmy-caliber comedy writers vouch for the product, and their audience treats their taste as a recommendation.
3. The audience matches DTC targeting. Spotsnow describes it as young, female-skewing, US-concentrated, and middle-to-upper income, the profile most e-commerce brands buy against.
4. Repeat buying proves the math. Quince running roughly 11 to 13 ads and coming back for a spring flight is the clearest sign the reads pay out.

Attitudes! in a nutshell

Attitudes! reaches a young, mostly female, US-concentrated audience that skews progressive and pop-culture obsessed, with an estimated 135,000 listeners. DTC and e-commerce names like Quince and Shopify already buy here, almost always as host-read direct response with a coded URL. It's sold quoted per campaign through Lemonada Media, not off a rate card. If your goal is trackable conversion from a loyal, engaged feed, this is a direct-response buy first and an awareness play second.