How to advertise on No Laying Up: what it costs, who buys, and how to book

No Laying Up sells its host-read inventory itself, direct and quoted per campaign, not off a public rate card. Spotsnow data shows the direct-response share sits in the mid-80s percent range, so more than four in five ads on the show are built to be tracked with a code or a URL. Titleist, the show's top spender, has run roughly 26 to 30 ads over the last year, most of them host-read. For a buyer, that mix says one thing: this is a conversion feed, and the brands buying it are measuring returns, not just impressions. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. Read the full profile of No Laying Up on Spotsnow.

Why No Laying Up is built for host-read direct response

Hosts Chris Solomon ("Soly") and Todd Schuster ("TC") run an independent golf media company that grew out of a 2014 group text; Solomon is a golf-media veteran who ran content at PGA Tour's Skratch, and the outfit sits on the PGA Tour's Creator Council. The show lands in the apparel and fashion advertiser lane, where its top gear and apparel buyers cluster.

Spotsnow puts the direct-response share in the mid-80s percent range, and that format matters here. A host endorsement on this show gets wrapped inside a deep-dive segment the audience already leans into, so the code or URL rides on attention that's already earned. Spotsnow estimates the show reaches roughly 138,000 listeners per episode, an estimate, not an audited count. What a host-read borrows here is the credibility Soly and TC bring to a gear conversation. When the read is folded into a segment on driver history or summer apparel, the ad break doesn't break anything. The attention holds, and that sustained attention is exactly what a coded host-read is trying to convert.

Influence backs that up. Spotsnow's social data shows a 4.7-star Apple Podcasts average across over 6,000 ratings. The pull is concentrated in the feed and in the show's owned community, "The Nest," rather than spread thin across social channels. That concentration is a feature for a direct-response buyer: the people hearing the read are the people who come back week after week.

Who is advertising on No Laying Up

The roster runs deep on golf-endemic names, equipment, apparel, resorts and spirits, with a tail of national brands. Recognizable buyers include Titleist, FootJoy, Rhoback, Whoop and Yeti.

The anchor advertisers, broken down

Titleist

Titleist makes golf equipment and apparel. Spotsnow data shows roughly 26 to 30 ads over the last year with an estimated total spend of over $80K, classified as direct-response and host-read dominant. The fit is about as native as podcast advertising gets: this is the golf-ball brand talking to the golfers who obsess over gear.

Rhoback

Rhoback sells performance activewear and polos. Spotsnow attributes roughly 14 to 16 ads and an estimated over $70K in total spend, all host-read and direct-response. Its collegiate game-day line and golf-course pro-shop reach map cleanly onto a male, high-income golf audience that dresses the part.

High Noon

High Noon is a vodka seltzer brand. Spotsnow shows roughly 9 to 11 ads and an estimated over $20K in total spend, host-read and direct-response. It's a 19th-hole buy, a social drink that fits the after-round mood the show trades in.

The outlier: LifeLock

Not every buyer here chases a code. LifeLock runs produced spots rather than host-reads, an awareness play with a different objective, and its presence shows a brand-building buy can still work in this feed alongside the direct-response majority.

All spend figures are Spotsnow estimates.

Why apparel and fashion brands cluster here

Golf is a spending sport, and this audience is exactly who apparel and equipment brands want in the room: skews strongly male, prime working age, high household income, and mostly US-based with a UK and Canada tail. That's a wardrobe-and-gear demographic with money and the intent to use it. What ties the roster together is the hosts' authority. When Soly and TC talk driver history or which polo survives a hot summer round, the audience treats it as a recommendation from people who actually play and actually know. Titleist and Rhoback aren't buying reach in the abstract, they're buying a credibility handoff to buyers who are already primed to spend on the game. The repeat cadence, not a single test, is the tell.

How your ad could sound

The Rhoback read is a good template. It opens on a personal hook, "Our closets are looking a lot like the Rhoback website right now," which frames the product as something the hosts actually wear rather than something they were handed. From there it walks through specific pieces (the lightweight looper short, the game-day collegiate line) with real detail, then hands cleanly back to the pod. The offer is there too: a code for 20% off through the end of the week.

Two things to tighten. The spelled-out URL and code get rushed and garbled at the tail of the read, which is where a listener is trying to catch the exact letters, so slow that down or repeat it clean. And "through the end of the week" is soft; a dated deadline converts better than a vague window. Strong hook, natural handoff, clear discount. Fix the ending and the whole spot lands.

View what a great sample ad looks like here.

What makes a show like this convert

1. Host-read format carries the attention. With the direct-response share in the mid-80s percent range, the ad rides inside a segment the audience is already leaning into, not a break they skip.
2. Host credibility does the selling. Solomon's PGA Tour content background and the show's Creator Council seat mean a gear recommendation reads as expertise, not a script.
3. The audience is built to buy. An estimated 138,000 listeners who skew male, high-income and prime working age are the exact spenders apparel and equipment brands chase.
4. Repeat buying proves the math works. Titleist's roughly 26 to 30 ads over a year is the kind of cadence a brand only sustains when the coded returns keep landing.

No Laying Up in a nutshell

The audience is an estimated 138,000 golf fans, mostly male, high-income, US-based and in their prime spending years. Gear and apparel brands like Titleist and Rhoback already buy here on host-read endorsements, with spirits and a few national names in the mix. The show is sold direct and quoted per campaign, not off a rate card. If your goal is coded, trackable conversion to a golf-minded buyer, this is a direct-response feed first and an awareness buy second.