How to advertise on The Patdown with Ms. Pat: what it costs, who buys, and how to book

The Patdown with Ms. Pat sells its host-read inventory direct and quotes it per campaign, not off a public rate card. Spotsnow classifies the show as 100% direct-response, and its top spender, Prize Picks, has run roughly 2 host-read spots so far. For a buyer, that mix reads plainly: this is a conversion feed where the host reads the code herself, not a reach play. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. This is a look at The Patdown with Ms. Pat for anyone sizing up a buy.

Why The Patdown with Ms. Pat is built for host-read direct response

The show is led by Ms. Pat, a stand-up comedian, author of the memoir "Rabbit," and the star of the BET+ sitcom "The Ms. Pat Show." It sits in comedy, with a lean into society and culture.

Spotsnow attributes a fully direct-response host-read profile to the show. That matters because DR reads carry codes, URLs, and attribution, so a brand can tie a sale back to the spot. Spotsnow estimates the show reaches roughly 140,000 listeners (an estimate, not an audited count). The audience skews young and slightly female, mostly middle-income, and overwhelmingly US-based.

Where a CPM argument might normally sit, the format is the case here. Ms. Pat's read is unfiltered and conversational, and the ad break doesn't feel like a hard cut away from the show. The endorsement lives inside her voice, so attention holds through the offer. A host-read borrows exactly that trust, and this feed has it.

The influence proof is in the ratings. Spotsnow data shows an Apple Podcasts rating of 4.9 across roughly 6,000 to 7,000 ratings. The show's pull is concentrated in the feed itself, where listeners come back week after week, rather than spread thin across a dozen social platforms. For a DR buyer, a captive feed audience is the point.

Who is advertising on The Patdown with Ms. Pat

The roster leans hard on performance advertisers in fintech, daily fantasy, and telehealth, with a handful of recognizable consumer names mixed in. Spotsnow tracks roughly 10 to 12 advertisers over the last three months, including Cash App, Lululemon, Adobe, USAA, and SoFi.

The anchor advertisers, broken down

Prize Picks

Prize Picks runs a daily fantasy sports app built on a simple "more or less" pick model. Spotsnow data shows roughly 2 host-read spots on the show and estimated total spend over $5K, classified direct-response. The fit is clean: a young, mostly US audience that already engages with sports and pop culture is exactly who converts on a coded lineup offer.

Cash App

Cash App handles peer-to-peer payments and everyday money movement. Spotsnow data shows 1 host-read appearance and estimated total spend over $5K, classified direct-response. A middle-income, US-heavy listener base maps directly onto Cash App's core user, which is why a coded install read works here.

BlueChew

BlueChew is a telehealth subscription for ED treatment shipped to the door. Spotsnow data shows roughly 2 appearances, a mix of host-read and produced, with estimated total spend over $5K, classified direct-response. The audience skews to adults in their prime earning years, and Ms. Pat's frank, no-shame delivery is a natural home for a discreet health product.

All spend figures are Spotsnow estimates.

Why comedy brands cluster here

Look at who buys and a pattern shows up fast: fintech, daily fantasy, telehealth. These are categories that live or die on the install and the first transaction, and they follow the reads that convert. Ms. Pat's authority isn't polish, it's candor. When she reads a code, it doesn't sound like an ad break, it sounds like a recommendation from someone her listeners already trust with much rawer subject matter. That's the mindset a DR brand wants at the moment of the offer: a listener who's leaned in, laughing, and inclined to take the host at her word. The comedy wrapper lowers the guard, and the coded read closes the loop.

How your ad could sound

Here's a real host-read Ms. Pat delivered for Prize Picks, the show's top spender.

Ms. Pat's host-read for Prize Picks

What works: the hook is personal and in her own cadence, "You and I make decisions every day. But on Prize Pick, being right can get you paid." The offer is concrete, "use code patown to get $50 in lineups after you play your first $5 lineup," and the handoff back to the show is clean: "Prize pick. It's good to be right." It reads like her, not like a script handed down.

Worth improving: the spoken code, "patown," is easy to mishear, and a mistyped code is a lost conversion. There's also no time-based urgency in the read. On a separate spot the same host spells the code out letter by letter, which is the better move on a phonetically tricky code. If you write for this show, spell the code and give the listener a reason to act now.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries the offer. A host-read runs inside the conversation, so the code lands while attention is still on Ms. Pat, not on skipping ahead.
2. Host credibility does the selling. A 4.9 Apple rating across thousands of ratings tells you listeners trust her, and that trust transfers to what she endorses.
3. The audience is the right shape for DR. Spotsnow estimates a young to mid-adult, mostly middle-income, overwhelmingly US audience, the profile fintech and telehealth brands chase.
4. Repeat buying proves the math. Prize Picks running roughly 2 host-read spots, with Cash App and BlueChew alongside it, is early repeat activity that says the reads are working.

The Patdown with Ms. Pat in a nutshell

Spotsnow estimates a listener base of roughly 140,000, young to mid-adult, mostly middle-income, and overwhelmingly US-based. Prize Picks, Cash App, and BlueChew already buy here, mostly on coded host-reads from Ms. Pat herself. The show is sold direct and quoted per campaign, not off a rate card. If you're a direct-response brand, this is a conversion feed first, and the roster backs that up.