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Spotsnow attributes well over nine in ten of The Rewatchables' ads to direct response, with FanDuel running roughly 11 to 13 coded reads. Here's who already buys, how Bill Simmons' film audience converts, and how to book through The Ringer.
Spotsnow attributes a near 99% direct-response posture to The Adam Friedland Show, where nearly every host-read carries a code or URL. Here's who already buys, how the show is sold, and why comedy brands cluster on a young, male, US feed built for coded attribution.
Casper has run roughly 19 to 22 host-read ads on The Daily Show: Ears Edition, and most of the show's spots are coded direct response. Here's who already buys, how the feed is sold, and why DTC brands like Mint Mobile and Plaud keep renewing.
Progressive has run roughly 104 to 121 host-read ads on The Jordan Harbinger Show, and it's not alone. Spotsnow attributes about 9 in 10 of the show's host-read ads to direct-response buyers, with LinkedIn and AT&T backing that up. Here's who advertises, how the show is sold, and whether it converts.
Nearly every host-read on Absolutely Not runs as direct response, and Quince has bought roughly 16 to 19 of them. Here's who advertises on Heather McMahan's comedy feed, how it sells through Dear Media, and why DTC lifestyle and beauty brands keep coming back.
Nearly every ad on Scared To Death is a coded, attributable host-read, and the top spender has run roughly 14 to 17 reads. Here's who buys, how the show sells its inventory through Bad Magic Productions, and why true crime brands keep re-upping on this feed.
Nearly 98% of the show's tracked ads are coded host reads, so this is a direct-response buy, not a branding play. HIMS, BetterHelp, and Squarespace all keep coming back with double-digit ad counts. Here's who advertises, how the show is sold, and what that repeat buying tells a media buyer weighing a spot.
More than 9 in 10 reads on The Happiness Lab are coded direct-response, and Quince has run roughly 19 to 22 of them. Here's who already buys the Yale psychology feed, how Pushkin sells it, and what a repeat DTC buyer signals about whether it converts.
Roughly 98% of the ads Spotsnow detects on THE ED MYLETT SHOW run direct response, and the top spender is a supplement brand with 23 to 26 host-reads. Here's who already buys, how the feed is sold, and why coded offers convert on it.
Roughly 8 in 10 ads on The Ben and Ashley I Almost Famous Podcast are direct-response, sold on a quoted basis through iHeartPodcasts. Here's who already buys, what the anchor spends look like, and how a media buyer should think about the feed.
Roughly 98% of tracked reads on The Art of Manliness run as direct response, and Chime alone has aired roughly 11 to 13 host reads. Here's who already buys, how the show is sold, and how a coded-offer brand can book a spot on Brett McKay's mostly-male, higher-income feed.
More than nine in ten of Club Random's tracked sponsor slots are coded, host-read direct response. A mortgage app, a hiring marketplace, and a therapy network anchor the spend, while Toyota and HBO Max ride the same feed for reach. Here's who buys, how the show is sold, and how to book.
More than nine in ten host reads on Therapy Gecko carry a coded offer, and Spotsnow attributes over $3M in tracked spend to Trashy, its top on-air buyer. Here's who advertises, how the young call-in audience converts, and how the show is sold through SiriusXM/Stitcher.
Spotsnow attributes more than 90% of StarTalk Radio's ad reads to direct response, and top spender Rosetta Stone has run roughly 25 to 29 host reads. Here's who else buys, how Neil deGrasse Tyson's show is sold, and how to book against a curious, higher-income audience.
Spotsnow attributes an estimated over $200K in tracked spend to Preserve Gold, the show's top host-read advertiser. Here's who else buys The Dr. Phil Podcast, how the direct-response mix works, and how a brand books a spot.
Roughly 99% of RedHanded's ads are coded host-reads, and top spender IQBAR has run an estimated 29 to 34 of them. Here's who already buys the show, how it's sold, and why DTC brands with a promo code keep coming back to this young, heavily female true crime feed.
Roughly 98 out of every 100 ads on Breaking Points are coded direct response, and the anchor buyer has run 61 to 71 reads. Here's who already advertises, how the independent show is sold, and what a buyer weighing the feed should know before booking.
Spotsnow attributes a 100% direct-response ad mix to NPR News Now, a coded-attribution feed where Amazon Prime, IXL, Capital One, and Charles Schwab already buy. Here's who advertises, how the newscast format converts, and how a quoted, per-campaign buy works.
Spotsnow tracked roughly 135 to 159 advertisers on The Nikki & Brie Show, most reads running as coded direct response. Here's who already buys, why food and home brands cluster on the twins' feed, and how to book a host-read through SiriusXM Podcasts.
Shopify has run roughly 26 to 30 host-read ads on Where Should We Begin?, and Spotsnow attributes nearly all of the show's tracked spots to direct response. Here's who already buys, why wellness and commerce brands cluster on Esther Perel's feed, and how to book a coded read.
Spotsnow attributes over $250K in estimated spend to U Up?'s biggest advertiser, SKIMS, and roughly four in five host-read ads run as direct response. Here's who already buys the dating comedy show, why apparel, food delivery, and wellness brands keep coming back, and how a buyer books a quoted host-read.
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