How to advertise on THE ED MYLETT SHOW: what it costs, who buys, and how to book

THE ED MYLETT SHOW sells its host-read inventory the way most creator-led feeds do: direct, quoted per campaign, no public rate card. Spotsnow attributes roughly 98% of the ad activity it detects on the show to direct response, and the top spender is a health supplement brand that has run somewhere in the range of 23 to 26 host-read spots. For a buyer weighing this feed, that mix reads clearly: this is a coded-offer machine, not an awareness play. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

The show profile lives at THE ED MYLETT SHOW on Spotsnow.

Why THE ED MYLETT SHOW is built for host-read direct response

Ed Mylett hosts. He's a serial entrepreneur with a portfolio of 17-plus businesses and a Wall Street Journal and USA Today bestselling author of "The Power of One More."

The show sits in business content, and its anchor advertisers cluster in health, wellness & fitness, retail, and financial services. With about 98% of detected ads running direct response, per Spotsnow, this feed is bought for one reason: codes, vanity URLs, and attribution. Spotsnow estimates reach at roughly 280,000 listeners, and that number is an estimate, not an audited count.

The format is the argument here, not a rate. Mylett interviews peak performers and leans on personal endorsement, so the read doesn't feel bolted on. The host frames a product, ties it to a story, and hands off. That sustained attention through the break is exactly what a host-read borrows, and it's why a code spoken in his voice tends to move.

Influence backs it. Spotsnow data shows an Apple Podcasts average rating of 4.9 across roughly 12,400 to 14,500 ratings, plus about 3,000,000 Instagram followers and roughly 1,070,000 YouTube subscribers. The following is broad across platforms, and it extends the reach of anything the host reads. The audience skews male, young, and higher-earning, anchored in the US with a sizable international bloc.

Who is advertising on THE ED MYLETT SHOW

The roster is broad, spanning DTC wellness and apparel, fintech and banking, hiring and SaaS, travel, and big-box retail. Recognizable names include Quince, Chime, LinkedIn, Shopify, and SoFi.

The anchor advertisers, broken down

IM8

IM8 sells premium daily supplements, an all-in-one powder and a longevity capsule co-founded by David Beckham. Spotsnow data shows roughly 23 to 26 host-read spots here, and Spotsnow estimates brand-wide total spend at over $1M. It's a direct-response buyer. A supplement built around energy, longevity, and daily discipline lands cleanly with a high-performance, self-improvement crowd.

Quince

Quince is a direct-to-consumer brand selling affordable-luxury apparel, home goods, and accessories through a factory-direct model. Spotsnow data shows roughly 20 to 23 host-read spots on the show, and Spotsnow estimates brand-wide total spend well into the tens of millions, an outsized podcast buyer overall. It runs direct response. The value-plus-quality pitch suits an audience that earns well and watches what it spends.

Chime

Chime is a fee-light neobank aimed at everyday Americans, with checking, savings, and credit-building products. Spotsnow data shows roughly 15 to 18 host-read spots here, and Spotsnow estimates brand-wide total spend over $11M. Also a direct-response buyer. Financial-control messaging fits an ambitious, upwardly mobile listener base.

LinkedIn, the awareness outlier

Not everyone here chases a code. LinkedIn shows up mostly with produced, brand-awareness spots rather than host-read direct response, proof that an association-driven objective can also run on this feed.

All spend figures are Spotsnow estimates.

Why business brands cluster here

The advertiser mix maps to one thing: a host whose whole brand is discipline, ambition, and self-improvement talking to a listener who bought in on exactly that. A supplement, a bank, an affordable-luxury wardrobe. Each is a product you upgrade toward when you're trying to level up, which is the mindset Mylett cultivates episode after episode. That's why direct-response brands treat the feed as a performance channel rather than a billboard. The endorsement carries weight because the audience already treats the host as a coach, and a coach's recommendation converts differently than a jingle.

How your ad could sound

This host-read for Ro is a clean template. It works because the endorsement is first person and flat out: "I use this and you should too." The setup names a real friction, the cost and complexity of GLP-1s, before offering the fix, and it stacks strong social proof: "you can join over 1.5 million other people who trusted Ro." The offer is anchored to a host-specific URL, Ro.co/Mylett, which keeps attribution tied to the read.

Two things to tighten. The URL gets rushed and repeated in a garbled way, so the one line a listener needs to remember is the hardest to catch. And there's no urgency, no deadline or reason to act now, which leaves conversions to whoever already had intent. The handoff into the next sponsor is abrupt, with reads stacked back to back, so a single clear payoff line before the transition would help your spot stand on its own.

View what a great sample ad looks like here.

What makes a show like this convert

1. The host-read format wins. A code delivered in the host's voice, mid-episode, holds the attention the interview already built.
2. Host credibility carries the offer. A bestselling author with a 17-plus business portfolio recommends products the way a coach would, and the audience treats it that way.
3. The audience is primed to buy. Young, higher-earning, and self-improvement minded listeners are already shopping for the upgrade the sponsors sell.
4. Repeat buying proves the math. IM8's roughly 23 to 26 host-read spots aren't a test, they're a brand that kept coming back because the numbers worked.

THE ED MYLETT SHOW in a nutshell

The audience is young, male-skewing, higher-earning, and self-improvement driven, anchored in the US with a real international tail. Direct-response brands like IM8, Quince, and Chime already buy here, and they buy repeat host-reads, not one-off produced spots. The show sells direct on a quoted, per-campaign basis rather than through a large network. If your goal is coded, attributable conversion, this feed fits; if you only want broad awareness, it's a secondary consideration.