How to advertise on The Ben and Ashley I Almost Famous Podcast: what it costs, who buys, and how to book

Roughly 8 in 10 of the ads on The Ben and Ashley I Almost Famous Podcast are direct-response, and Spotsnow attributes that share to coded, conversion-driven reads rather than brand spots. The show sells its host-read inventory on a quoted basis through iHeartPodcasts, not off a public rate card. Its top spender, Just Food for Dogs, has run roughly 64 to 75 ads here, and repeat volume like that is the clearest signal a buyer gets that the math works. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

For the full profile, see The Ben and Ashley I Almost Famous Podcast on Spotsnow.

Why The Ben and Ashley I Almost Famous Podcast is built for host-read direct response

Ben Higgins and Ashley Iaconetti, both Bachelor Nation alumni, host the show and carry its reads. It sits in the food production advertiser orbit and lands in society and culture, with relationships, celebrity gossip, and Bachelor universe recaps at the center.

Spotsnow attributes about 80 percent of the show's ads to direct response. That posture matters because host-read DR lives on attribution: promo codes, vanity URLs, and landing pages that tie a sale back to the read. The reason it works here is the format itself. Ben and Ashley talk through relationships and gossip in long, conversational stretches, and a listener who stays through that back-and-forth stays through the ad break too. A host endorsement borrows that sustained attention. When the recommendation comes in the same voice the audience already trusts, the code at the end lands warm.

Spotsnow estimates the audience at roughly 280,000 listeners, and that number is an estimate, not an audited count. The audience skews heavily female, concentrates among adults in their late twenties to early forties, runs middle to upper-middle income, and sits mostly in the US with a Canadian and UK tail.

On engagement, Spotsnow social stats show an Apple Podcasts rating near 3.8 stars across roughly 14,000 ratings, with an Instagram following near 6,200. The influence lives in the feed, not spread thin across platforms. That is where the reads run, and that is where the buying happens.

Who is advertising on The Ben and Ashley I Almost Famous Podcast

The roster runs deep, roughly 270 to 320 brands tracked in recent months, and it leans toward household and DTC names the audience actually buys. Recognizable buyers include Bobbie, Miracle-Gro, Geico, CeraVe, and BetterHelp.

The anchor advertisers, broken down

Just Food for Dogs

Just Food for Dogs sells fresh, whole-food dog food. Spotsnow shows roughly 64 to 75 ads on the show and an estimated total spend of over $400K, classified fully as direct response. A female-skewing, upper-middle-income audience that treats pets like family is exactly the buyer a premium dog food wants in its funnel.

Bobbie

Bobbie is a mom-founded, women-led organic infant formula brand. Spotsnow shows roughly 37 to 43 ads and an estimated total spend of over $200K, all direct response. An audience of women in their prime parenting years maps almost one to one onto a subscription formula buyer, which is why the read converts.

Miracle-Gro

Miracle-Gro sells lawn and garden care. It carries the heaviest presence of the three, roughly 113 to 131 ads and an estimated total spend of over $600K, and Spotsnow classifies it as effectively direct response. Household decision-makers with disposable income and a yard are a clean fit, and the spring-into-summer timing lines up with planting season.

All spend figures are Spotsnow estimates.

Why society and culture brands cluster here

Look at who's spending and a pattern falls out fast: pet food, infant formula, garden care. These are household purchases made by women running a home, and the show delivers that buyer in a trusting frame. Ben and Ashley built their following on being open about relationships and family, so a recommendation from them reads as a friend's tip, not a spot. That's the leverage. A brand isn't renting thirty seconds of attention. It's borrowing two hosts' credibility with an audience that already takes their advice on the personal stuff. When the product is something you buy for the people or pets you love, that transfer is worth more than raw reach, and the repeat spend from Miracle-Gro, Just Food for Dogs, and Bobbie shows the brands know it.

What makes a show like this convert

1. The format holds attention through the break. Long conversational segments keep listeners in the episode, so the host-read lands instead of getting skipped.
2. Host credibility carries the offer. Ben and Ashley's audience treats their picks as trusted advice, which is why coded DR reads work here.
3. The audience is the buyer. A female-skewing, upper-middle-income, US-concentrated audience of household decision-makers matches the products advertising here.
4. Brands come back. Just Food for Dogs alone has run roughly 64 to 75 ads, and repeat volume at that level is the plainest proof the return is there.

The Ben and Ashley I Almost Famous Podcast in a nutshell

The show reaches an estimated 280,000 listeners, heavily female, mostly US, and largely adults in their late twenties to early forties with money to spend. The brands already buying it, Just Food for Dogs, Bobbie, and Miracle-Gro, run coded host-reads and keep coming back. Inventory sells on a quoted basis through iHeartPodcasts rather than a public rate card. If your goal is trackable conversion from a household-purchase audience, this is a direct-response feed first and foremost.