How to advertise on The Nikki & Brie Show: what it costs, who buys, and how to book

The Nikki & Brie Show sells its host-read inventory through SiriusXM Podcasts, quoted per campaign rather than off a public rate card. Spotsnow data shows the large majority of reads run as direct response, the coded, attributable kind a performance buyer wants. Its heaviest repeat sponsor, Wayfair, has run roughly 13 to 15 ads on the feed. That mix, a female-first celebrity feed leaning on trackable reads, means a brand can treat the twins' word as a conversion channel, not just an impression buy. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. This guide covers The Nikki & Brie Show for buyers weighing a spot.

Why The Nikki & Brie Show is built for host-read direct response

Hosts Nikki Garcia and Brie Garcia are WWE Hall of Fame inductees, former champions, reality stars of Total Divas and Total Bellas, and New York Times bestselling co-authors. That credential carries into the ad break. Their advertisers cluster in food & beverages and home retail, and Spotsnow data shows the large majority of reads on this show are direct response: codes, URLs, and offers a brand can trace back to a spot.

Spotsnow estimates the audience at roughly 290,000 listeners (an estimate, not an audited count). The show's format is the argument here. The twins talk in the first person, then slide into the read as if it's part of the conversation, so attention doesn't drop when the sponsor arrives. That sustained attention through the break is exactly what a host endorsement borrows. A produced spot interrupts. A read like theirs keeps the listener leaning in.

The audience skews heavily female, concentrated in young adults and the 25 to 44 range, middle to upper-middle income, and mostly in the US with a UK following behind it. On Instagram the show counts roughly 232,000 followers. Its influence sits mostly in the feed and on Instagram rather than spread thin across every platform, which is where a household-decision audience actually acts on a recommendation.

Who is advertising on The Nikki & Brie Show

The roster reads like a national blue-chip lineup: CPG and food, home and retail, telecom, finance, and travel. Recognizable names include Wayfair, T-Mobile, Gatorade, Target, and Netflix. Spotsnow tracked roughly 135 to 159 different advertisers on the show in recent activity.

The anchor advertisers, broken down

Wayfair

Wayfair sells home goods and furniture. Spotsnow shows it has run roughly 13 to 15 ads here, an estimated over $100K in total spend, classified direct response. A female, household-decision audience is the room Wayfair wants to be in, and the reads run host-read to match it.

Muscle Milk

Muscle Milk makes protein nutrition. Spotsnow attributes roughly 16 to 19 ads to the brand and an estimated over $100K in total spend, mixed but leaning host-read direct response on this show. Two former WWE athletes reading a protein brand isn't a stretch, and the credibility is why it lands.

Nutri-grain

Nutri-grain sells breakfast and snack bars under Kellogg's. Spotsnow shows roughly 15 to 18 ads and an estimated over $60K in total spend, direct-response leaning. It fits the busy-parent morning that a lot of these listeners are living.

The outlier: brand-association spots

Not everything on the feed chases a code. The Dove Self-Esteem Project and Adopt U.S. Kids run as produced, awareness-style spots rather than coded reads. It's proof a straight brand-association objective can work here too, riding the show's tone without asking for a click.

All spend figures are Spotsnow estimates.

Why food & beverage brands cluster here

The pattern isn't random. Two former athletes talking hydration and protein gives a food or drink brand a credible mouth to put the product in, and the audience is already primed to buy for a household. Muscle Milk and Gatorade fit the hosts' bodies of work. Nutri-grain fits their listeners' mornings. Wayfair fits the decisions those listeners make about their homes. The through-line is trust the twins built over a decade of reality TV and wrestling, now pointed at a shopping cart. When a buyer sees CPG and retail names buying repeatedly on a female-first celebrity feed, that's the market telling you the endorsement converts, not just reaches.

How your ad could sound

Here's a real host-read segment from the show, a hydration read that runs straight from the conversation into the pitch.

What works: the handoff from the produced open into a personal story is seamless. She frames dehydration around real life, "it's when we're traveling... those are days that I notice I'm really dehydrated," which is far stickier than a spec sheet. The product tie is clean and the close is simple.

What to sharpen: for a direct-response buy, there's no promo code and no trackable URL, so attribution is weak. The call to action, "shop now online or at retailers nationwide," is broad rather than pointing at one destination. And the read runs straight into an unrelated PSA, which blurs where the ad ends. If you're buying for conversions, hand the hosts a single code and one clear place to send people.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format does the selling. Host reads slide into conversation, so attention holds through the break instead of dropping.
2. Host credibility is real. WWE Hall of Famers reading nutrition and hydration brands is on-brand, and listeners know it.
3. The audience is a buyer. A female-first, household-decision listenership acts on recommendations for home and consumables.
4. Repeat buying proves the math. Wayfair coming back for roughly 13 to 15 ads means the spend is earning its keep.

The Nikki & Brie Show in a nutshell

Listeners skew heavily female, young adult through the mid-forties, middle to upper-middle income, and mostly American. National blue-chips already buy here, Wayfair, Muscle Milk, and Nutri-grain among them, mostly on host reads. The show is sold through SiriusXM Podcasts on a quoted basis, not a public rate card. It suits direct response first, with room for awareness plays for brands that just want the association.