How to advertise on The Adam Friedland Show: what it costs, who buys, and how to book

The Adam Friedland Show sells its host-read inventory direct, quoted per campaign rather than off a public rate card, with no network attached in Spotsnow's records. Spotsnow attributes an almost total direct-response posture to the show: roughly 99% of its reads carry a code, a URL, or some other way to track a sale. Its top spender, hair-care brand Viori, has run roughly 5 to 6 host-read spots on the feed. For a buyer, that mix reads clearly: this is a coded-attribution show, not a vanity-reach buy. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

You can see the full profile for The Adam Friedland Show on Spotsnow.

Why The Adam Friedland Show is built for host-read direct response

Adam Friedland is a New York alternative comedian and stand-up who co-hosted "Cum Town" before launching this biweekly interview talk show. Spotsnow files it under health, wellness & fitness through its anchor advertiser, though the show itself sits in comedy.

Spotsnow estimates the direct-response share at about 99%, which tells you how brands treat the feed: promo codes, vanity URLs, and attribution baked into nearly every read. Spotsnow estimates reach at roughly 280,000 listeners per episode (an estimate, not an audited count).

The format is the whole argument here. Friedland's reads run in-character and land as bits, not breaks, so the audience doesn't tune out when the ad starts. That sustained attention is exactly what a host-read borrows and what a coded offer needs to convert. When the host is the joke, the listener stays for the code.

On engagement, the numbers back the loyalty. Spotsnow data shows an Apple Podcasts average of 4.7 across roughly 10,000 to 11,100 ratings, alongside about 472,000 YouTube subscribers and roughly 240,000 Instagram followers. The influence spreads across the feed, YouTube, and Instagram, so a read here carries beyond the audio player.

Who is advertising on The Adam Friedland Show

The roster pairs big national names with DTC challengers, and Spotsnow estimates roughly 68 to 79 distinct brands across the recent window. Recognizable buyers include FanDuel, Whole Foods Market, eBay, Mint Mobile, and McDonald's.

The anchor advertisers, broken down

Viori

Viori sells rice-water hair care built around a Red Yao tribe ritual. Spotsnow attributes roughly 5 to 6 host-reads to the brand, with an estimated total spend over $30K, classified direct-response. It fits because the audience skews young and style-aware, the kind of listener who acts on a personal endorsement plus a promo code.

FanDuel

FanDuel runs sportsbook and betting offers, mostly as produced spots that recur across the year, with an estimated total spend over $20K on the show, classified direct-response. It fits a young, male, US-heavy audience already primed for betting promos.

Vuori

Vuori makes performance athleisure out of San Diego. Its mid-year run on the show shows an estimated total spend over $10K, classified direct-response. It targets the same style-conscious young-male core Viori chases, which is why the two sit side by side.

The awareness outlier

The feed also carries produced brand spots from the likes of Whole Foods, McDonald's, and Toyota. Those aren't chasing a code. They prove an awareness objective can run here too, even though the host-read core is built for attribution.

All spend figures are Spotsnow estimates.

Why comedy brands cluster here

The pull is the audience mindset crossed with the host. This is a young, male, mostly US crowd that leans middle to upper-middle income with a high-income slice, and they show up for Friedland's voice, not for a topic. That trust is what lets a DTC brand like Viori hand a promo code to a comedian and watch it work, while a national name like FanDuel buys the same room for scale. A read here doesn't feel like an interruption because Friedland folds the pitch into the bit. For a brand, that's the rare feed where niche credibility and reach sit in the same buy, and where a code actually gets said out loud instead of skipped.

How your ad could sound

What works: Friedland opens with a self-deprecating hook, pitching apparel for anyone "working out or just creating the impression that you work out." The offer is plain, "get 20% off your first purchase at viori.com slash t-a-f-s," and the handoff is clean: he drops straight back into "welcome back, this is the Adam Friedland Show." No awkward gear change.

What to sharpen: the code lands as "viori.com slash t-a-f-s," which is easy to mishear against the brand name, so a spelled-out or repeated code would protect the attribution. And there's no urgency in the ask, no deadline or scarcity, so a listener has no reason to act now instead of later.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format holds through the break. Friedland reads in-character, so listeners stay for the ad instead of skipping it, and a coded offer only converts if it gets heard.
2. Host credibility does the selling. A 4.7 Apple rating across roughly 10,000 to 11,100 reviews signals an audience that trusts the voice making the pitch.
3. The audience matches the buyers. A young, male, US-heavy crowd is exactly who Viori, FanDuel, and Vuori want in front of a code.
4. Repeat buying proves the math. Viori coming back for roughly 5 to 6 host-reads is a brand that ran the numbers and re-upped.

The Adam Friedland Show in a nutshell

Spotsnow estimates roughly 280,000 listeners an episode, skewing young, male, and concentrated in the US. Buyers range from DTC brands like Viori and Vuori running host-reads to national names like FanDuel and Whole Foods placing produced spots. The show is sold direct and quoted per campaign, with no network in the way. With a direct-response posture near 99%, it suits a coded, attribution-driven buy far more than a pure awareness play, though the produced-spot roster shows awareness money runs here too.