How to advertise on The Art of Manliness: what it costs, who buys, and how to book

The Art of Manliness sells its inventory as host-read spots, quoted per campaign rather than off a public rate card. Spotsnow data shows almost all of the show's tracked ad activity runs as direct response, at roughly 98% of what gets measured. Chime, the show's top-spending advertiser, has run roughly 11 to 13 host reads on the feed. That mix tells a buyer what this show is for: coded offers, tracked URLs, and repeat flights, not one-off brand impressions. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. You can see the full profile for The Art of Manliness on Spotsnow.

Why The Art of Manliness is built for host-read direct response

The show is hosted by Brett McKay, founder of the Art of Manliness brand and the voice behind the whole catalog. Spotsnow files it under education, with society and culture, history, and health and fitness sitting underneath.

Spotsnow attributes about 98% of tracked reads to direct response. That format leans on the machinery buyers can measure: a promo code, a vanity URL, a slash-something at the end of the read. Spotsnow estimates the show reaches roughly 280,000 listeners, and calls that an estimate, not an audited count. The reason the format works here is the show itself. Long, single-host interviews train the audience to stay in the feed through a break rather than skip out. A host read borrows exactly that attention, which is why the endorsement lands instead of washing over the listener.

The show's influence is concentrated in the feed rather than spread across a wall of social channels. That's a fit for direct response, not against it: the listener who shows up for McKay's read is the same one who types the code.

Who is advertising on The Art of Manliness

The roster tilts toward fintech and men's direct-to-consumer, with a few hiring and commerce names filling in. Recognizable buyers include Chime, Indeed, Shopify, ButcherBox, and Caldera Lab.

The anchor advertisers, broken down

Chime

Chime is a fee-light neobank built for everyday earners. Spotsnow data shows it has run roughly 11 to 13 host reads, with estimated total spend over $100K, all direct response. A mostly male, higher-income audience that's still price-sensitive on banking fees is exactly who Chime is trying to convert.

Indeed

Indeed is the job board employers pay to post sponsored roles. Spotsnow data shows roughly 7 to 8 host reads and estimated total spend of roughly $90K, direct response. The show skews toward working men in their prime earning years, a slice that overlaps with the managers and owners doing the hiring.

Tiny Health

Tiny Health sells at-home microbiome testing for families. Spotsnow data shows roughly 6 to 7 host reads and estimated total spend of roughly $90K, direct response. It's a health-conscious, higher-income buy that reaches men thinking about their own routines and their kids' at once.

Progressive, the outlier

Progressive shows up too, but mostly as produced spots rather than host reads. That's an awareness play sitting alongside the direct-response core, and proof that a broad-reach brand can still find its audience here without a coded offer.

All spend figures are Spotsnow estimates.

Why education brands cluster here

Look at who buys and a pattern shows up fast. Fintech, hiring, meat delivery, men's skincare: these are decisions a household earner makes, and the audience here is mostly men in their late 20s through their mid-40s who out-earn the median. McKay's authority is the connective tissue. He's spent years telling this audience how to be more capable, so a read framed as advice about hiring or banking or dinner doesn't feel like an interruption. It feels like the next tip. That's the mindset a direct-response buyer is renting: a listener already in problem-solving mode, primed to act on a specific recommendation, from a voice they've decided to trust. The roster isn't a coincidence. It's what happens when a coded offer meets a receptive, high-intent ear.

How your ad could sound

This Indeed read gets a few things right. It opens with a personal frame, "I've got a few friends who run businesses where they have to hire a lot," which grounds the pitch in the host's own world before it names the product. The proof point does real work: "In the minute I've been talking to you, companies like yours made 27 hires on Indeed." Concrete, timed, memorable. And the offer is clean, a "$75 sponsored job credit" with a single destination.

Two things would tighten it. The URL handoff at the end gets clumsy, trailing off into "indeed dot com so it's in d," which is the exact moment a listener needs the address to be crisp. And the close leans on the slogan, "this is a job for indeed sponsored jobs," instead of a reason to act now. There's no deadline, no scarcity, nothing pushing the credit toward this week rather than someday. A direct-response read lives or dies on the last ten seconds, and this one softens where it should sharpen.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries the pitch. Long interviews hold attention through the break, so a host read gets heard instead of skipped.
2. Host credibility does the selling. McKay has spent years as the audience's advice-giver, so an endorsement reads as guidance, not an ad.
3. The audience is the target. Mostly male, higher-income, US-centered listeners map cleanly onto fintech and men's DTC offers.
4. Repeat buying proves the math. Chime keeps coming back for roughly 11 to 13 host reads, which no brand does unless the coded returns hold up.

The Art of Manliness in a nutshell

The audience is mostly men in their prime earning years, higher-income and concentrated in the US, who listen for McKay's advice and stay through the ad. Chime, Indeed, and Tiny Health already buy here on host reads, and the roster leans fintech and men's DTC. The show is sold as quoted host-read inventory, not off a rate card. If you're running coded offers and want tracked results, this is a direct-response feed first.