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How to advertise on The Last Word with Lawrence O'Donnell: what it costs, who buys, and how to book
How to advertise on ShowRoughly nine in ten host-read reads on The Last Word with Lawrence O'Donnell are classed direct response. SoFi and On Deck run repeat campaigns to an older, high-income, US audience, the show is quoted per campaign and sold direct, and here's what a buyer needs to know before booking.
How to advertise on The Intercept Briefing: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes a 100 percent direct-response ad mix to The Intercept Briefing, where every tracked read is coded and built to move a listener. Progressive has run roughly 30 to 36 ads, with Liquid IV and Ground News alongside it. Here's who buys, how the show is sold, and what its format does for a direct-response campaign.
How to advertise on Tell Em Steve-Dave: what it costs, who buys, and how to book
How to advertise on ShowAlmost every ad on Tell Em Steve-Dave is a direct-response host read, and its anchor spender has run roughly 10 to 12 of them. Here's who already buys, how the show is sold, and what a men's DTC brand should know before booking a coded host read on this comedy feed.
How to advertise on Wait a Second...: what it costs, who buys, and how to book
How to advertise on ShowRoughly three in four ads on Wait a Second... are direct-response, and top sponsor Spectrum runs all host-read. Here's who already buys, how the show is sold, and whether a coded offer converts on this feed.
How to advertise on The Drew Lane Show: what it costs, who buys, and how to book
How to advertise on ShowRoughly 94% of ad reads on The Drew Lane Show run as direct response, and its anchor roofer has bought roughly 51 to 60 host reads. Here's who already buys, how the independent show sells, and why Detroit service brands keep coming back.
How to advertise on Probably a Podcast: what it costs, who buys, and how to book
How to advertise on ShowNearly 99% of the tracked host-read advertising on Probably a Podcast is direct-response, per Spotsnow. Quince, Boll & Branch, and Monarch already buy the show's young, mostly female audience. Here's who advertises, how the reads convert, and how a DTC brand books a campaign.
How to advertise on The Minds of Madness: what it costs, who buys, and how to book
How to advertise on ShowThe vast majority of ads on The Minds of Madness are host-read direct response, and top spender Hers has run roughly 5 coded reads. Here's who already buys, how the show is sold, and how a wellness or DTC brand books a spot on this young, heavily female true crime audience.
How to advertise on Consider This from NPR: what it costs, who buys, and how to book
How to advertise on ShowRoughly 9 in 10 tracked ads on Consider This from NPR go to direct-response advertisers, per Spotsnow, with Amazon Prime, Carvana, and LifeKit all running repeat flights. Here's who buys the daily news feed, how NPR sells its host-read inventory, and what a high-income, US-concentrated audience means for a coded-offer buy.
How to advertise on 83 Weeks with Eric Bischoff: what it costs, who buys, and how to book
How to advertise on ShowBlueChew has run roughly 20 to 23 host-read ads on 83 Weeks with Eric Bischoff, and Spotsnow data shows nearly all activity on the feed is direct response. Here's who already buys, how the show is sold, and whether a coded offer converts on an overwhelmingly male, mid-life wrestling audience.
How to advertise on The Sebastian Maniscalco Show: what it costs, who buys, and how to book
How to advertise on ShowRoughly nine in ten ads on The Sebastian Maniscalco Show are direct response, and Toyota alone has run about 10 to 12 spots. Here's who already buys, how the host-read inventory is sold through Studio71, and what a comedy feed like this means for a conversion-minded buy.
How to advertise on Flagrant: what it costs, who buys, and how to book
How to advertise on ShowNearly 97 percent of the ads on Andrew Schulz's Flagrant are direct response, per Spotsnow. Here's who already buys, how the show sells its host-read inventory, and what it takes to convert a young, male comedy audience on a coded offer.
How to advertise on GOONS: what it costs, who buys, and how to book
How to advertise on ShowGOONS runs coded host-read direct response on nearly every episode, and its top advertiser, Gamer Supps, has run roughly 16 to 18 host-reads on the feed. Here's who already buys, how the show sells its inventory, and what a promo-code offer can expect from an estimated 120,000 mostly young, mostly male listeners.
How to advertise on Le Batard & Friends - Mystery Crate: what it costs, who buys, and how to book
How to advertise on ShowDraftKings has run roughly 82 to 96 ads on Le Batard & Friends - Mystery Crate, and Spotsnow classifies a clear majority of the feed's ad activity as direct response. Here's who already buys, how the show is sold, and whether a host-read converts for a brand like yours.
How to advertise on The Alisa Childers Podcast: what it costs, who buys, and how to book
How to advertise on ShowNearly all of the ads on The Alisa Childers Podcast are host-read direct response, and its top spender has run roughly 14 to 17 coded reads. Here's who already buys, how the show is sold, and whether a values-aligned DTC brand should book it.
How to advertise on The Dr. Laura Podcast: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes roughly 95% of ads on The Dr. Laura Podcast to direct response, and three anchor advertisers have each spent over $200K on coded host reads. Here's who already buys, how the show is sold, and why an older, values-driven audience follows through on a recommendation.
How to advertise on It Could Happen Here: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes a direct-response share in the low-to-mid nineties percent range on It Could Happen Here, a daily news feed where Lyft, Vital Proteins, and Resort Pass buy coded host reads. Here's who advertises, how the show is sold, and what a buyer should expect before booking.
How to advertise on Savage Lovecast: what it costs, who buys, and how to book
How to advertise on ShowEvery tracked sponsorship on Savage Lovecast is coded for attribution, and the anchor advertiser has run roughly 32 to 38 host-reads. Here's who already buys, how Dan Savage's feed converts, and how a DTC brand books a spot.
How to advertise on The Lawfare Podcast: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes 95%+ of The Lawfare Podcast's ads to direct response, and its top host-read buyer has run roughly 79 to 92 reads. Here's who already advertises, how the show sells its host-read inventory, and why privacy tools, payroll software, and news brands keep coming back to a policy audience.
How to advertise on A New Untold Story: what it costs, who buys, and how to book
How to advertise on ShowRoughly nine in ten of A New Untold Story's tracked ads are coded, direct-response host-reads, sold per campaign through the Barstool Sports roster. Here's who already buys, from Chevy to Talkspace, and what that mix tells a media buyer sizing up a comedy feed built for young, mostly male listeners.
How to advertise on Blank Check with Griffin & David: what it costs, who buys, and how to book
How to advertise on ShowWell over nine in ten host-reads on Blank Check with Griffin & David carry a code or URL, and anchor buyer AG1 has run roughly 15 to 18 ads. Here's who already advertises, how the show is sold, and whether a film-criticism feed converts like a direct-response buy.
How to advertise on Public Figures: what it costs, who buys, and how to book
How to advertise on ShowNearly 99% of tracked host-reads on Public Figures are coded direct-response, with Factor running about 8 to 9 of them over the past year, per Spotsnow. Here's who already buys, how the show is sold, and what the mix means for a media buyer weighing a comedy feed built around measurable conversions.
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