How to advertise on 83 Weeks with Eric Bischoff: what it costs, who buys, and how to book

83 Weeks with Eric Bischoff sells its host-read inventory the way most wrestling podcasts do: quoted per campaign, not off a public rate card, and negotiated through the show's representation rather than an open portal. Spotsnow data shows nearly all host-read activity on the feed is direct response, and the top sponsor, BlueChew, has run roughly 20 to 23 ads. For a buyer, that mix reads clearly: this is a coded-offer feed where attribution does the talking, not a brand-halo placement. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

You can see the full profile for 83 Weeks with Eric Bischoff on Spotsnow, including its advertiser roster and spend estimates.

Why 83 Weeks is built for host-read direct response

Eric Bischoff hosts alongside Conrad Thompson, and his credential is the whole pitch: the former President of WCW, the man behind the nWo and Monday Night Nitro, and the only promoter who beat Vince McMahon week after week. The show lives in the information technology and services advertiser orbit through its top spender, but its content and audience are pure wrestling history.

Spotsnow data shows direct-response reads make up essentially all host-read activity on the feed. That matters because DR is measurable: a promo code, a vanity URL, an on-air ask to say where you heard it. The show reaches an estimated 120,000 listeners per episode, and that number is an estimate, not an audited count. What makes this feed work for a coded offer is the format itself. Bischoff and Thompson talk in long, unhurried stretches, so the ad break doesn't snap the listener out of the conversation. The read borrows that attention. When a host who ran WCW tells you he's been using a product, the endorsement carries weight a produced spot can't fake.

The influence shows up in the numbers, too. Spotsnow social stats put the show at about 4.6 stars across roughly 4,600 Apple Podcasts ratings, with a YouTube following near 527,000 subscribers and about 14,000 on Instagram. The audience is concentrated on the video feed and the podcast itself, which is exactly where a host-read lands.

Who is advertising on 83 Weeks

The roster skews toward direct-to-consumer subscriptions and fintech, with a handful of national retail and telecom names running produced spots. Recognizable buyers include BlueChew, Chime, Shopify, T-Mobile, and Whole Foods Market.

The anchor advertisers, broken down

BlueChew

BlueChew is a men's telehealth ED subscription. Spotsnow attributes roughly 20 to 23 ads to the brand and an estimated over $60K in tracked spend, classified as host-read direct response. It's a clean fit for an overwhelmingly male, mid-life audience that acts on a coded discount.

Chime

Chime is a fee-free neobank aimed at everyday earners. Spotsnow shows roughly 5 to 6 host-reads and an estimated over $10K in spend, all direct response. The pitch matches the show's middle-income, US-heavy listenership.

Larine

Larine is a direct-response subscription offer read by the hosts. Spotsnow estimates over $10K in tracked spend across a small run of host-reads. Product details are thin, but the play is the same as the rest: a coded offer aimed at the show's core male audience.

The outlier: Kalshi and T-Mobile

Not everything here is coded. Kalshi and T-Mobile run mostly produced, network-style spots rather than host endorsements, which shows an awareness objective can ride this feed too. It's a smaller share of activity, but it proves the inventory flexes.

All spend figures are Spotsnow estimates.

Why wrestling and sports brands cluster here

The advertiser mix tracks the audience mindset. A wrestling-history feed hosted by the man who ran WCW pulls a loyal, overwhelmingly male, 35-and-up crowd that trusts the voice in their ears. That's why the buyers who stay are the ones selling to men directly: a telehealth subscription, a neobank for everyday earners, a supplement pouch. These aren't impulse categories. They're considered purchases where a trusted recommendation shortens the distance between hearing the ad and entering a code. Bischoff and Thompson aren't reading copy at you. They're vouching, and for a DR brand that's the whole asset. The repeat buying tells the rest of the story: brands don't come back this often unless the codes are clearing.

How your ad could sound

This Ultra Pouches read is a good template for how a DR spot works on the show. What lands: the personal framing ("Eric and I have been rocking with these ultra pouches for a while and we absolutely love them"), the clean offer with a memorable code, and an explicit attribution ask when the hosts tell listeners to say where they heard about it. The two-host handoff feels like conversation, not a break.

Two things worth tightening. The benefit list runs long before the offer lands, so the call to action arrives late. And the code and URL show up only once, at the very end: "use the code 83 weeks to get 15% off at take ultra dot com." Say it earlier and again for recall, and the same read converts harder. View what a great sample ad looks like here.

What makes a show like this convert

1. Format does the work. Host-reads on a long-form conversation hold attention through the break, so the offer lands instead of getting skipped.
2. Host credibility transfers. Bischoff ran WCW and built the nWo, and a recommendation from that voice carries more than a produced spot ever could.
3. The audience is a match. An estimated 120,000 listeners, heavily male and mid-life, line up with the telehealth and fintech buyers already running here.
4. Repeat buying proves the math. BlueChew's roughly 20 to 23 ads say the attribution clears; brands don't reorder at that pace on a feed that doesn't pay out.

83 Weeks in a nutshell

The listener is an overwhelmingly male, US-heavy wrestling fan in the 35-plus range who follows Eric Bischoff and Conrad Thompson across the podcast and a large YouTube channel. The brands that already buy, led by BlueChew, Chime, and Larine, run coded host-reads rather than produced awareness spots. The show is sold on a quoted, per-campaign basis through its representation, and ads run on most episodes. If your goal is measurable direct response to a male audience, this feed fits; if you want pure brand awareness, the produced-spot lane exists but it's the smaller play here.