How to advertise on A New Untold Story: what it costs, who buys, and how to book

A New Untold Story sells its host-read inventory through the Barstool Sports roster, quoted per campaign rather than off a public rate card. Spotsnow attributes roughly nine in ten of the show's tracked ads to coded, direct-response reads, and its anchor advertiser, Chevy, has run roughly 5 to 9 reads on the feed. For a buyer, that mix reads clearly: this is a place to test an offer with a trackable link, not a pure awareness play. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

The full profile, with roster and spend, lives on the A New Untold Story page on Spotsnow.

Why A New Untold Story is built for host-read direct response

The show is a conversational panel hosted by KB, Nick, Rudy, and Mook, personality-driven talk built around banter and pop culture. It sits in comedy, with society and culture and TV and film alongside it.

With roughly nine in ten of tracked ads classed as direct-response, this feed pays off codes, promo URLs, and attribution more than most comedy shows its size. Spotsnow estimates reach at roughly 120,000 listeners per episode, and that number is an estimate, not an audited count. The argument for the buy isn't raw scale. It's the way the hosts run long, unscripted stretches, so a listener who's laughing at minute twelve is still there at the ad break. That sustained attention is exactly what a host-read borrows: the endorsement rides the trust the hosts already built.

The show's influence is concentrated in the feed itself rather than spread across a wide social footprint. People who tune in tend to keep tuning in, which is why national brands park recurring flights here instead of one-off tests.

Who is advertising on A New Untold Story

The roster reads like national DTC and retail names buying attributable reads against a young, mostly male audience. The most recognizable of them:

• Chevy
• Talkspace
• Walmart
• Stella Blue Coffee
• Topstep

The anchor advertisers, broken down

Chevy

Chevy sells trucks and SUVs, and it's the top spender on this feed, with roughly 5 to 9 reads tracked and estimated brand-wide spend over $500K. Spotsnow classifies it as direct-response. A young, mostly male, US-based audience skews toward the truck and lifestyle-vehicle buyer Chevy chases, which is why an Equinox spot lands here.

Stella Blue Coffee

Stella Blue Coffee is a DTC coffee brand with estimated brand-wide spend over $100K, and Spotsnow classifies its activity as direct-response. A smaller challenger brand leaning on coded reads fits a middle-income, habit-forming listener base, the kind that'll try a bag on a host's word.

Talkspace

Talkspace sells online therapy over text, audio, and video, with estimated brand-wide spend over $3M. Spotsnow classifies it as direct-response. Mental health advertisers chase young men specifically, an audience that historically under-uses therapy, which makes this feed a rational buy despite its lighter tone.

All spend figures are Spotsnow estimates.

Why comedy brands cluster here

A young, mostly male comedy audience is one of the hardest cohorts to reach with performance media, and it's expensive to chase on social. This feed gathers that exact cohort and hands it to a set of hosts who talk to them like friends. When Talkspace, an over-$3M advertiser, and a small coffee brand both buy the same show, the signal isn't budget size, it's fit: the listener trusts the room, and a coded read converts on that trust rather than on production polish. That's the pitch a buyer screenshots. You're not renting reach, you're renting a relationship the hosts spent years building, and the direct-response numbers say it pays out.

How your ad could sound

This Chevy Equinox spot does a few things right. The "The course is calling" hook opens and closes the read, so it bookends cleanly and gives the listener a frame to hang the product on. The feature callouts are concrete: cargo space, hidden storage under the rear floor, a big standout touch screen. Nothing vague, nothing padded.

What it leaves on the table matters more on a feed this direct-response-heavy. It's a produced spot, not a personal host endorsement, so it leans on brand polish where the hosts' own trust would convert harder. And there's no code, no URL, and no urgency anywhere in the read. On a feed where nine in ten ads are attributable, a spot with nothing to track is the odd one out. Add a promo code and a reason to act this week and the same 30 seconds would earn its keep.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries attention through the break. Long unscripted talk keeps listeners in the room, so a host-read lands on an audience that's still listening.
2. Host credibility does the selling. The endorsement borrows trust the hosts already earned, which is why a coded read outperforms a produced spot here.
3. The audience is hard to reach elsewhere. A young, mostly male, US-based, middle-income cohort is expensive to hit on social and cheap to gather in one comedy feed.
4. Brands come back. Chevy's roughly 5 to 9 tracked reads, plus recurring flights from Stella Blue Coffee and Talkspace, show the math works often enough to re-buy.

A New Untold Story in a nutshell

Listeners here skew young, mostly male, US-based, and middle-income, gathered around a personality-driven comedy panel. Chevy, Talkspace, and Stella Blue Coffee already buy the feed, mostly on coded, attributable reads. It's sold on a quoted, per-campaign basis inside the Barstool Sports roster. If you run direct-response with a code or a link to track, this show fits; if you only want brand awareness, look for a heavier-reach buy first.