How to advertise on Flagrant: what it costs, who buys, and how to book

Nearly 97 percent of the ads on Flagrant are direct response, according to Spotsnow data. That's the number that should shape how you approach this feed. Andrew Schulz sells his host-read inventory direct, quoted per campaign rather than off a public rate card, and the buyers who repeat here treat it like a performance channel: BlueChew alone has run roughly 5 to 6 ads. For a brand weighing a buy, that mix tells you the show converts on codes and URLs, not on vibes. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

The show in question is Flagrant, Schulz's comedy and current-events podcast with co-host Akaash Singh.

Why Flagrant is built for host-read direct response

Andrew Schulz is a touring stand-up comedian who built Flagrant outside the traditional media gatekeepers, co-hosting with comedian and actor Akaash Singh. The show sits in comedy, with heavy overlap into sports, politics, and pop culture.

Spotsnow puts the direct-response share at about 97 percent of ads. That's not a rounding artifact, it's the posture. Brands come here to move a coded offer, a slash-URL, a promo code, and then watch the redemptions. Spotsnow estimates the show reaches roughly 123,000 listeners per episode, an estimate, and the audience skews heavily male, skews young, and concentrates in the US with a smaller Canadian and UK following.

The format is the argument. Flagrant runs long and loose, hosts riffing off each other, and the reads are stitched into that rhythm rather than dropped as clean breaks. When Schulz stops the bit to talk about a product, the attention he built through the segment carries into the ad. That's what a host-read borrows: the trust the audience already extends to the host, applied to a code. A produced spot can't rent that.

The engagement proof is real. Apple listeners rate Flagrant about 4.4 stars across roughly 5,800 to 6,500 ratings, per Spotsnow's data. The YouTube channel carries nearly 2 million subscribers. This is a following concentrated in the feed and on video rather than spread thin across every platform, which is exactly where a host-read lands hardest.

Who is advertising on Flagrant

The roster leans DTC and direct response, with recognizable national names layered on top. Recent buyers include BlueChew, HIMS, Mint Mobile, Expedia, and ZipRecruiter, alongside David, Talkspace, and Squarespace.

The anchor advertisers, broken down

BlueChew

BlueChew sells a chewable ED telemedicine subscription for men. Spotsnow shows it running roughly 5 to 6 ads on Flagrant, all host-read, with estimated total spend on the show over $20K. It's a direct-response buy. A discreet, subscription men's-health product fits a young, male audience that's comfortable buying health online, which is why it repeat-buys here.

HIMS

HIMS is the men's-and-broader telehealth brand covering hair, skin, mental health, and weight. Spotsnow attributes roughly 4 ads to it, host-read, with estimated total spend over $10K. Direct response again. Same logic as BlueChew: young men who'd rather solve a health problem through a phone than a waiting room.

David

David makes high-protein, low-calorie protein bars. Spotsnow shows roughly 3 ads on Flagrant, host-read, estimated total spend over $10K, and it runs as pure direct response across its whole book. A performance-nutrition product lands cleanly with fitness- and combat-sports-minded young men, which is a big slice of this feed.

USAA, the outlier

Not everything on Flagrant is coded direct response. USAA runs as a produced, awareness-style buy rather than a host endorsement. It shows a different objective can work on this feed, a national brand paying for association and reach rather than redemptions, but it's the exception in a room built for conversion.

All spend figures are Spotsnow estimates.

Why comedy brands cluster here

Look at the top three and the pattern is obvious: BlueChew, HIMS, David. Men's health, men's health, and men's performance nutrition. That isn't a coincidence, it's a targeting decision. Flagrant's audience is young, male, and it trusts Schulz to be blunt, which is the same tone these brands use in their own marketing. A telehealth pitch about testosterone or ED lands differently when it comes from a comedian the audience already listens to for unfiltered takes than when it arrives as a polished network read. The host's authority is the product being sold, and DTC brands with a coded offer and a clear payback window are the ones who know how to buy it. If your category talks directly to young men and you can attribute a purchase to a code, this feed is doing the qualifying for you.

How your ad could sound

Host-read Talkspace spot on Flagrant

This Talkspace read is a clean model of the format. The hook is personal and specific: Schulz frames therapy as something he's used, not a script he's reading, with a line like "I cannot tell you how much I have benefited from it." That's the whole trade. The offer is clean too, $80 off the first month at a dedicated vanity URL with the code spelled out twice.

What's worth tightening: the code lands late, after a long stretch of features about scheduling and insurance, so a listener who tunes back in halfway can miss the offer. And the close leans on repetition ("go to the site and enter the code") rather than a reason to act now. A dated incentive or a limited-run angle would give the read urgency it doesn't currently carry. If you're briefing a host-read for this show, get the code in early, repeat it once, and hand the host a personal angle they can actually own.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format does the selling. Nearly 97 percent of ads here are direct response, per Spotsnow, and the reads sit inside the show's flow rather than interrupting it.
2. Host credibility carries the ask. Schulz is a touring comedian with an audience that shows up for candor, and a 4.4-star Apple rating across thousands of reviews backs the trust.
3. The audience is targetable. An estimated 123,000 listeners per episode, skewing young, male, and US-based, is a tight fit for DTC brands aimed at men.
4. Repeat buying proves the math. BlueChew has run roughly 5 to 6 ads on the show. Brands don't re-up on a channel that isn't paying back.

Flagrant in a nutshell

Flagrant reaches an estimated 123,000 listeners an episode who skew young, male, and American, most of them there for Schulz's unfiltered comedy. The brands already buying, BlueChew, HIMS, and David among them, run host-read reads with coded offers, not produced brand spots. The show sells direct rather than through a network, quoted per campaign. If you're a direct-response brand aimed at young men and you can track a code, this is a fit. If you need broad awareness with no attribution, it's a harder sell.