How to advertise on Tell Em Steve-Dave: what it costs, who buys, and how to book

Almost every ad on Tell Em Steve-Dave is a direct-response host read. Spotsnow data shows the direct-response share sits in the high 90s percent, and the show sells its host-read inventory per campaign, not off a public rate card. Its anchor spender, BlueChew, has run roughly 10 to 12 host reads on the feed. For a buyer, that mix means one thing: this is a place where coded offers get read out loud and tracked, not a spot you buy for background awareness. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

The full profile lives on Tell Em Steve-Dave on Spotsnow, including its advertiser roster and spend estimates.

Why Tell Em Steve-Dave is built for host-read direct response

The show is a free-form comedy podcast hosted by two Comic Book Men and an Impractical Joker, three personalities whose audience knows them by voice and history. It sits in the comedy corner of entertainment, built on unscripted banter and a tight listener community.

Spotsnow attributes a direct-response share in the high 90s percent to this feed. That's the whole pitch. A host read here comes with a promo code, a URL, and a spoken ask, which is exactly what makes the buy measurable after the fact. Spotsnow estimates the show reaches roughly 120,000 listeners, an estimate rather than an audited count.

The format is the argument, not the CPM. This is a conversation show, so the ad break doesn't slam shut when a spot starts. The hosts fold the pitch into the banter, argue about it, riff on it, and the listener stays in the room through the read instead of skipping. That sustained attention is the thing a host endorsement borrows, and it's why a coded offer lands better here than a produced spot dropped into a music bed.

Influence on this show is concentrated in the feed itself and in the community around the hosts, rather than spread thin across platforms. It's a loyal, returning audience, which is the type that acts on a code a host actually vouches for.

Who is advertising on Tell Em Steve-Dave

The roster reads like a men's-DTC lineup, subscription brands and everyday-carry gear built to convert on a code. Spotsnow tracks roughly 7 to 8 recent advertisers. The most recognizable names:

• BlueChew
• Ridge
• The Perfect Jean
• Harry's
• Brunt Workwear

The anchor advertisers, broken down

BlueChew

BlueChew sells chewable men's-health tablets by subscription. Spotsnow estimates its total spend on the show at over $20,000, the largest of the three, across roughly 10 to 12 appearances, and classifies the activity as direct response. A subscription men's-health brand landing in a mostly-male, 25-to-44 comedy feed is close to a textbook fit, and the repeat count proves the funnel keeps paying out.

Ridge

Ridge makes minimalist wallets and everyday-carry gear. Spotsnow estimates its total spend at over $10,000 across roughly 4 to 6 appearances, classified as direct response. Premium gear men actually carry sells well to an audience that skews male and middle income, and Ridge is the most recent anchor read on the feed.

The Perfect Jean

The Perfect Jean makes stretch denim aimed squarely at men. Spotsnow estimates its total spend at over $10,000 across roughly 4 to 6 appearances, classified as direct response. Apparel built for a male buyer maps onto this audience without any stretch, and a code-driven read gives the brand a clean way to measure it.

All spend figures are Spotsnow estimates.

Why comedy brands cluster here

The advertiser list isn't random. It's men's DTC, top to bottom, because the audience is mostly younger men, middle income, and heavily US-based, and because the hosts have spent years earning the kind of trust that turns a joke about a wallet into a purchase. A comedy feed where the hosts argue their way through a read gives a men's brand two things a produced ad can't buy: attention that survives the ad break, and an endorsement that sounds like a friend, not a rate card. BlueChew, Ridge, and The Perfect Jean all keep coming back, and brands don't re-book a feed that doesn't move product. That repeat pattern is the tell. It's why the next men's subscription or everyday-carry brand should look at who's already on the roster before it looks anywhere else.

How your ad could sound

The Ridge read is a clinic in native host advertising. It opens personal ("why am I obsessed with Ridge"), rolls a Tony Hawk sweepstakes tie-in through real banter, and closes on a clear offer: "head to Ridge.com and use Code T-E-S-D at checkout for 10% off your order." Then it does the one thing most reads forget, a spoken attribution prompt: "They will ask you where you heard about them. Tell them Steve Dave sent you." That line alone protects the tracking.

What's worth fixing: the offer is buried under a long sweepstakes tangent before the code lands, and the code gets spelled out only late. If you write for this show, keep the banter, but push the code and the discount earlier so a distracted listener still catches it. A cleaner, earlier call to action would tighten conversion without killing the charm.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format keeps listeners through the break. A conversation show folds the ad into the banter, so the audience doesn't skip the read the way they skip a produced drop-in.
2. Host credibility does the selling. These hosts have years of trust with a tight community, and an endorsement in their own voice reads as a recommendation, not an interruption.
3. The audience matches the buyers. Mostly younger men, middle income and US-based, is the exact profile a men's-DTC brand wants at the top of its funnel.
4. Repeat buying proves the math. BlueChew alone has come back for roughly 10 to 12 host reads, which no brand does unless the coded returns keep clearing.

Tell Em Steve-Dave in a nutshell

The listener base is mostly younger men, middle income and concentrated in the US, tuned in for uncensored comedy and a strong host community. The brands already buying, BlueChew, Ridge and The Perfect Jean among them, run mostly host-read direct-response spots with codes attached. The show is sold direct on a quoted, per-campaign basis rather than through a public rate card. If your goal is coded, trackable conversion for a men's brand, this feed fits; if you only want broad awareness, it's a weaker match.