How to advertise on Getting Better with Jonathan Van Ness: what it costs, who buys, and how to book

Getting Better with Jonathan Van Ness sells its host-read inventory on a quoted basis, campaign by campaign, not off a public rate card. Spotsnow attributes a strong majority of the show's ads to direct-response reads, well over nine in ten, and its top host-read advertiser is Shopify, which has run roughly 21 to 24 ads on the feed. For a buyer, that mix reads as a coded-offer machine: this is a show where listeners act on a promo code, not just remember a name. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

You can see the full profile for Getting Better with Jonathan Van Ness on Spotsnow.

Why Getting Better with Jonathan Van Ness is built for host-read direct response

The host is Jonathan Van Ness, known as JVN, an Aveda-trained hairstylist, the grooming expert on Netflix's Queer Eye, a two-time New York Times bestselling author, and founder of the haircare line JVN Hair. The show sits in information technology & services territory on Spotsnow through its top spender, though the roster runs far wider than that.

Spotsnow attributes well over 90% of ad activity to direct response. That matters because direct response is measurable: codes, vanity URLs, and attribution windows tell a brand whether the read paid for itself. Spotsnow estimates reach at roughly 420,000 listeners, and that figure is an estimate, not an audited count.

The format argument here is simple. JVN talks in the first person, threading a product into a personal story, so the ad break doesn't feel like a hard cut away from the episode. That sustained attention is exactly what a host-read borrows. The listener stays in the same voice, the same rhythm, through the pitch.

On engagement, the show carries a 4.9 average rating across roughly 19,000 Apple Podcasts ratings, per Spotsnow's stored stats. Off the feed, JVN carries roughly 269,000 Instagram followers and about 284,000 YouTube subscribers, so the influence is spread across the feed, Instagram, and video rather than trapped in one channel. The audience skews young and female, leans LGBTQ+, and is concentrated in the US with a broad middle-to-upper income spread.

Who is advertising on Getting Better with Jonathan Van Ness

The roster is broad and DTC-heavy, mixing e-commerce, travel, telehealth, wellness, and nonprofit advocacy. Recognizable names include Shopify, Airbnb, Quince, Mint Mobile, and Netflix.

The anchor advertisers, broken down

Shopify

Shopify sells an all-in-one e-commerce platform for building and running online stores. Spotsnow puts its run on this show at roughly 21 to 24 ads with estimated total spend of over $400K, classified as direct-response host-read. JVN is a founder, and the read leans on that firsthand credibility, so the pitch lands as a working merchant recommending a tool, not a script.

Americans United

Americans United is a nonprofit defending separation of church and state, with a civil-liberties and LGBTQ+ rights focus. Spotsnow puts its run at roughly 26 to 30 ads and estimated total spend of over $200K, direct-response. It fits because the show's audience is activist and socially conscious, and the monthly advocacy segment feels native to the feed.

Remi

Remi sells DTC custom night guards and teeth-whitening kits. Spotsnow puts its run at roughly 13 to 15 ads with estimated total spend of over $250K, classified as direct-response. It's an affordable self-care purchase, which is exactly the kind of impulse a wellness-minded listener converts on.

Airbnb, the outlier

Airbnb runs a heavy host-read presence built entirely around JVN's own travel stories, leaning more toward association than a coded offer. It shows a lifestyle brand can work on this feed with a different objective than the DTC pack, riding the personal narrative instead of a promo code.

All spend figures are Spotsnow estimates.

Why health and fitness brands cluster here

The through-line is trust plus action. JVN built a career on self-care, mental health, and openness about their own life, and the audience treats a recommendation as personal, not paid. That's why coded-offer brands stack up: a listener who trusts the host and is primed for a wellness or self-improvement purchase is the exact person who redeems a code. Shopify borrows JVN's founder story, Remi borrows the self-care mindset, and Americans United borrows the activist streak. Three different pitches, one audience posture. The math works because the same listener is receptive to all of them, and the spend estimates show those brands keep coming back rather than testing once and leaving.

How your ad could sound

The Shopify read works because JVN opens on founder credibility, not a sales line: "We even use it at my gorgeous hair care line, JVN Hair." The benefit framing is plain and human, the bit about not "juggling 47 apps, passwords and chaos," and the handoff to the coded URL is clean.

What's worth tightening: the offer is soft. "So get yourself started today" carries no specific incentive and no urgency, and the vanity URL is spoken once, fast. A firmer, repeated code and a reason to act now would give the read more to convert on. The credibility is already there; the close just needs a sharper edge.

View what a great sample ad looks like here.

What makes a show like this convert

1. Host-read format keeps attention through the break. JVN reads in the same first-person voice as the episode, so the ad doesn't jolt the listener out of the show.
2. Host credibility does the selling. A 4.9 Apple rating across roughly 19,000 reviews signals a listener base that takes JVN at their word.
3. The audience is primed to act. Young, female-leaning, wellness-minded listeners are exactly the profile that redeems a code rather than just noticing a brand.
4. Repeat buying proves the math. Shopify running roughly 21 to 24 ads, alongside Americans United and Remi buying month after month, tells you the reads keep paying out.

Getting Better with Jonathan Van Ness in a nutshell

The audience is estimated at roughly 420,000 listeners who skew young, female, and LGBTQ+, concentrated in the US across a broad income range. The brands already buying, Shopify, Americans United, and Remi, run mostly host-read reads built on JVN's personal voice. The show is sold on a quoted, per-campaign basis rather than a rate card, and inventory moves fast. If your goal is coded, measurable conversion, this feed is built for direct response first, with room for a lifestyle association play.