How to advertise on Guys We F****d: what it costs, who buys, and how to book

ZocDoc, BetterHelp, and Quince have each pushed five-figure sums into Guys We F****d, and Spotsnow data shows nearly all host-read advertising on the show is direct-response, meaning coded promos and attribution-driven reads. The show is sold on a quoted, per-campaign basis rather than a public rate card. BetterHelp, the anchor, has run roughly 11 to 13 ads here, so a buyer weighing this feed is looking at a proven direct-response channel, not a test. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

Why Guys We F****d is built for host-read direct response

Hosts Corinne Fisher and Krystyna Hutchinson are stand-up comedians who co-authored a book on sex positivity, and they built the show as a candid, sex-positive comedy podcast. It sits in the comedy category, with a strong pull toward relationships and sexual health.

Spotsnow attributes the vast majority of the show's host-read activity to direct response. That's the mechanic that matters here: promo codes, vanity URLs, and clean attribution let a brand see exactly what a read returned. Spotsnow estimates reach at roughly 320,000 listeners per episode, and audience size is an estimate, not an audited count. The audience skews young and female, is mostly US-based with a meaningful Canadian and UK slice, and lands in solid middle to upper income brackets.

The format is the argument. These hosts talk about sex, dating, and mental health with the kind of candor that keeps listeners through the break instead of skipping it. When one of them reads an ad, it carries the same intimacy as the conversation around it. That's the trust a host-read borrows, and it's why coded offers land here.

The influence backs it up. Spotsnow data shows a 4.5-star Apple Podcasts rating from more than 15,000 listeners, roughly 82,000 Instagram followers, and about 33,000 YouTube subscribers, plus active TikTok and X accounts. The strongest engagement lives in the feed itself, where the weekly ritual is deep and loyal.

Who is advertising on Guys We F****d

The roster leans DTC and consumer services: therapy, telehealth, affordable-luxury retail, grocery, apparel, and wireless all show up. Recognizable names include BetterHelp, Quince, ZocDoc, Whole Foods Market, and American Eagle.

The anchor advertisers, broken down

BetterHelp

BetterHelp runs online therapy memberships, connecting people with licensed therapists over messaging, chat, phone, and video. Spotsnow data shows it has run roughly 11 to 13 ads on the show, with estimated total spend over $70K, classified fully direct-response. Therapy sits at the center of a sex-positive, mental-health-forward, relationships-heavy female audience, which is why this is the anchor buy.

Quince

Quince is a direct-to-consumer brand selling affordable-luxury essentials, from Mongolian cashmere to washable silk and organic cotton. Spotsnow data shows roughly 5 to 6 ads across multiple flights, with estimated total spend over $50K, all direct-response. It fits a style-conscious, middle-to-upper-income young female listener who wants premium basics without the premium markup.

ZocDoc

ZocDoc runs a free platform for finding and booking doctors, covering more than 100 specialties. Spotsnow data shows roughly 5 to 6 ads on the show, with estimated total spend over $40K, direct-response. A health-aware, mostly US, younger adult audience is exactly the crowd that books appointments off a coded prompt.

The awareness outlier

Not every buy here is coded. Whole Foods Market appears in a produced, brand-awareness style rather than a coded host-read, proof that a broader-reach objective can also run on this feed when the goal is association rather than a click.

All spend figures are Spotsnow estimates.

Why comedy brands cluster here

The advertiser mix isn't random. Fisher and Hutchinson have spent years talking openly about therapy, dating, sexual health, and money on the same mic they use to read an ad, and that history hands them authority a generic comedy show doesn't have. When a listener already trusts these two on relationships and mental health, a BetterHelp read isn't an interruption, it's continuous with the show. The audience arrives in a receptive, personal headspace, which is the exact mindset that converts a therapy signup or a first Quince order. That's why services and affordable-luxury DTC brands stack up here instead of scattering across the category. The pitch matches the room.

How your ad could sound

Here's a recent spot pulled from the feed so you can hear the placement in context.

If you're writing a read for this show, treat the handoff like part of the conversation. Open with a personal hook the host can actually say, keep the offer to one clean action, and put the code up front and repeat it once so it survives a distracted listen. Say the code twice, not five times. Give a reason to act now instead of later. The best reads on this feed sound like the hosts vouching, not reading, so leave room for them to make it their own.

View what a great sample ad looks like here.

What makes a show like this convert

1. The host-read format holds the break. Nearly all activity here is direct-response, and coded reads let a brand tie a signup or order back to the spot.
2. Host credibility does the selling. Two comedians who wrote a book on sex positivity carry real authority on relationships and mental health, which is where the roster clusters.
3. The audience is primed to act. An estimated 320,000 listeners that skews young, female, and mid-to-upper income is the profile therapy, telehealth, and DTC essentials chase.
4. Brands come back. BetterHelp's roughly 11 to 13 ads is the clearest proof the math works, since a brand that repeats at that level is seeing returns worth repeating.

Guys We F****d in a nutshell

The listeners skew young, female, and mid-to-upper income, mostly in the US, tuning in for candid talk on sex, dating, and mental health. BetterHelp, Quince, and ZocDoc already buy here, almost entirely through coded host-reads. The show is sold on a quoted, per-campaign basis rather than a public rate card, and the direct-response tilt makes it a strong fit for brands that want attribution over broad reach. If your KPI is signups and orders, this feed is built for it.