How to advertise on Two Hot Takes: what it costs, who buys, and how to book

Two Hot Takes sells its host-read inventory the way most creator podcasts do, direct and quoted per campaign rather than off a public rate card. Spotsnow data shows roughly seven in ten of the ad reads here are direct response, the coded, click-through kind that a DTC brand can actually measure. The show's top spender, SKIMS, has run roughly 10 to 12 host-read spots over the tracked window. For a buyer weighing this feed, that mix reads as a working conversion channel first and a branding play second. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

The show in question is Two Hot Takes, the relationships and Reddit-story podcast hosted by Morgan Absher.

Why Two Hot Takes is built for host-read direct response

Morgan Absher hosts, and she holds a doctorate in occupational therapy, which is part of why the advice-driven reads on this show land the way they do. The show sits in apparel & fashion territory for its heaviest buyers, even though the feed itself is a society and culture show.

Spotsnow attributes roughly seven in ten ad reads here to direct response. That's the whole reason the format matters: promo codes, vanity URLs, and clean attribution tie a spend back to a sale. Spotsnow estimates the audience at roughly 320,000 listeners, and that's an estimate, not an audited count.

The format is confessional. Morgan reads a stranger's dilemma, the co-hosts react, and the audience leans in for the verdict. That sustained attention through the middle of an episode is exactly what a host-read borrows. When she pivots to a sponsor, the trust built on the story carries into the pitch. The ad doesn't break the spell; it rides it.

On influence, Spotsnow puts the Instagram following at roughly 355,000. The community also lives on Reddit, Discord, and a growing video presence, but the pull is concentrated in the feed and on Instagram, which is where the reads convert. That concentration is a feature for a DR buyer: the audience shows up to be talked to, not just to scroll past.

Who is advertising on Two Hot Takes

The roster runs blue-chip and broad, mixing fashion and beauty with insurance, streaming, fintech, and food. Spotsnow tracks roughly 88 to 103 brands across the recent window. Recognizable names include SKIMS, State Farm, Starbucks, Disney+, and Venmo.

The anchor advertisers, broken down

SKIMS

SKIMS sells shapewear, loungewear, and underwear built on an inclusivity and female-empowerment message. Spotsnow data shows roughly 10 to 12 appearances, all host-read, and Spotsnow estimates total spend over $90K. The classification is direct response. It's a near-perfect match for a young, female-heavy relationships audience that's already talking about body image and dating.

State Farm

State Farm sells auto, home, and life insurance pitched on trust and life-stage moments. Spotsnow data shows roughly 13 to 15 appearances and estimated total spend over $70K, split fairly evenly between direct-response and awareness reads. The show's advice-driven tone lends host credibility to a category that lives on reassurance.

Billie

Billie sells women's razors and body care direct to consumers. Spotsnow data shows roughly 7 to 8 appearances, mostly host-read, and Spotsnow estimates total spend over $70K. The classification is direct response. This audience is exactly the subscription-shaving demographic Billie chases everywhere else.

The awareness outlier

State Farm doubles as the awareness-leaning buyer in a DR-heavy roster. Roughly half its reads lean brand rather than coded response, which tells you a different objective can still work on this feed. A national brand isn't chasing a promo code; it's buying the association with a trusted host.

All spend figures are Spotsnow estimates.

Why apparel & fashion brands cluster here

The audience skews strongly female and young, mostly middle-income, and concentrated in the US. That is the exact profile a shapewear or shaving-subscription brand pays a premium to reach, and it explains why SKIMS and Billie both run host-read rather than produced. The show's subject matter, relationships, body image, self-worth, sits a half-step from what those products promise. When Morgan hands off to a SKIMS read, the pitch isn't a detour from the conversation; it's a continuation of it. That adjacency, plus a host whose occupational-therapy background reads as genuine authority, is what makes fashion and beauty spend cluster on a Reddit-story feed instead of a style podcast. The mindset is already dialed to advice, and a coded offer converts fastest when the listener trusts the voice reading it.

How your ad could sound

This one is a produced Chrysler spot, and it's a useful contrast with the show's usual coded reads. What works: the hook is relatable and specific. "Life with kids is basically a never-ending series of plot twists" earns attention before the brand shows up, and the handoff, "This episode is brought to you by Chrysler," is clean and unforced.

What's worth improving: there's no promo code, no URL, and no urgency. It sells a feeling, not a next step. On a feed where roughly seven in ten reads are direct response, a produced spot like this leaves measurement on the table. If you're buying here to convert, ask for a host-read with a trackable code, not a polished narration that a listener can't act on.

View what a great sample ad looks like here.

What makes a show like this convert

1. Host-read beats produced. The endorsement borrows the trust the host has already built with the story, and Spotsnow attributes the majority of reads here to that direct-response format.
2. Host credibility is real. Morgan Absher's doctorate in occupational therapy underpins the advice, so a recommendation from her carries weight a produced voiceover can't fake.
3. The audience is a buyer, not a bystander. It skews young and female, concentrated in the US, and it's the exact profile DTC beauty and apparel brands pay to reach.
4. Brands come back. SKIMS running roughly 10 to 12 host-reads isn't a test; it's a brand that ran the math and kept buying.

Two Hot Takes in a nutshell

The listeners skew young and female, middle-income, and concentrated in the US, drawn in by relationship stories and advice. The brands already buying, SKIMS, Billie, and State Farm among them, lean on host-read endorsements far more than produced spots. The show is sold direct and quoted per campaign, not off a public rate card. If you're weighing this feed, it's a direct-response buy first: coded, attributable, and repeat-friendly for DTC brands, with room for an awareness play if that's your goal.