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How to advertise on Stuff You Should Know: what it costs, who buys, and how to book
How to advertise on ShowMore than 8 in 10 host-read ads on Stuff You Should Know are direct response, and top spender Wayfair has run roughly 44 to 51 of them. Here's who already buys, how the show is sold, and whether it converts for a retail brand weighing a buy.
How to advertise on Sofia with an F: what it costs, who buys, and how to book
How to advertise on ShowRoughly 97% of the ad activity on Sofia with an F is direct response, per Spotsnow. Here's who already buys (Hers, Rula, Revolve), how the show sells its host-read inventory, and what a converting read on a young, female, US audience actually sounds like.
How to advertise on Office Ladies: what it costs, who buys, and how to book
How to advertise on ShowClose to 95% of Office Ladies ads run as coded direct response, and top spender BetterHelp has logged roughly 44 to 51 host-reads. Here's who already buys, how Jenna Fischer and Angela Kinsey sell it, and what a buyer should know before quoting a campaign.
How to advertise on This American Life: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes about 90% of tracked reads on This American Life to direct response, and the top spender has run roughly 19 to 22 ads on the feed. Here's who already buys, how the show is sold, and what a coded read has to do to convert against premium narrative audio.
How to advertise on Cold Ones: what it costs, who buys, and how to book
How to advertise on ShowRoughly 87% of tracked ads on Cold Ones run as direct response, and anchor buyer Mint Mobile has placed about 15 to 18 host reads. Here's who already advertises on the comedy show, how it's sold, and what it takes to convert a young, mostly male internet-culture audience.
How to advertise on Pod Save America: what it costs, who buys, and how to book
How to advertise on ShowNearly all the tracked reads on Pod Save America are coded direct-response host-reads, and the numbers show why brands keep coming back. Crooked has run roughly 32 to 37 ads, with SimpliSafe and BetterHelp buying repeatedly. Here's who advertises, how it's sold through Crooked Media, and what a buyer should know before quoting a flight.
How to advertise on VIEWS with David Dobrik & Jason Nash: what it costs, who buys, and how to book
How to advertise on ShowRoughly four in five ads on VIEWS with David Dobrik & Jason Nash run as direct response, and PrizePicks has come back for roughly 14 to 16 host reads. Here's who already buys, how the show is sold, and whether a coded read converts for your brand.
How to advertise on The Daily: what it costs, who buys, and how to book
How to advertise on ShowRoughly 95 percent of tracked ads on The Daily are direct response, per Spotsnow, and the New York Times news feed is sold direct on a quoted basis. Here's who already buys, how the host-read format converts, and how to book against an estimated 2.1 million listeners.
How to advertise on The Oprah Podcast: what it costs, who buys, and how to book
How to advertise on ShowRoughly two-thirds of the ads on The Oprah Podcast are direct-response host reads, and the top spender is a DTC bedding brand, not a big-brand awareness buyer. Here's who already buys, how the show is sold, and whether it converts for your brand.
How to advertise on KILL TONY: what it costs, who buys, and how to book
How to advertise on ShowRoughly three quarters of KILL TONY's ad reads run as direct response, and anchor buyers like Quo, Shopify, and BlueChew keep coming back with coded host reads. Here's who already advertises on the comedy feed, how it's sold, and what it takes to book a spot.
How to advertise on My Favorite Murder: what it costs, who buys, and how to book
How to advertise on ShowAbout 92% of My Favorite Murder's ad activity is direct response, and its top spender has run roughly 21 to 24 host-read ads. Here's who already buys, how the show is sold through Exactly Right, and what the coded-conversion mix means if you're weighing a buy.
How to advertise on Call Her Daddy: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow data shows SoFi at over $3M in estimated total spend on Call Her Daddy, across roughly 24 to 28 host-reads. Here's who else buys Alex Cooper's feed, how the direct-response reads convert, and how a brand books a spot.
How to advertise on The Joe Rogan Experience: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes over $6M in estimated total spend to the show's top advertiser alone, and the ad mix runs almost entirely direct response. Here's who already buys host-reads on Joe Rogan, how the feed is sold, and what a buyer should expect before committing budget.
How to advertise on Crime Junkie: what it costs, who buys, and how to book
How to advertise on ShowSoFi has run roughly 8 to 9 host-read ads on Crime Junkie, with Spotsnow estimating over $3M in spend, the biggest anchor commitment on the show. Here's who else buys, how the show sells its inventory, and why true crime brands cluster around Ashley Flowers.
How to set up a podcast ad?
Podcast advertising is one of the highest-trust, highest-conversion channels in marketing right now. But actually buying a podcast ad? That process is stuck in 2015. It's slow, opaque, and full of friction that kills momentum before your campaign ever goes live. I've spent my career in marketplaces — at Thumbtack, at Setter, and now building SpotsNow. I've watched this problem up close. And I can tell you: most brands that try podcast advertising don't fail because the channel doesn't work. They fail because the buying process breaks them before they ever get results.
The Real Cost of Podcast Ads: Why You're Paying for Trust, Not Just Reach
Podcast advertising isn't priced like a billboard or a banner ad — and if you don't understand why, you're going to waste your budget. As brands continue to pour money into podcast sponsorships, one question keeps coming up: How much do podcast ads actually cost? The answer is more nuanced than a simple dollar figure. It comes down to three key factors — trust, placement, and audience specificity — and each one directly impacts both the price tag and the return on your investment. Podcast ads are typically priced using CPM, or cost per 1,000 impressions. But unlike display advertising, where CPMs reflect raw eyeball counts, podcast CPMs are built on something different: trust and authenticity.
Podcast Attribution: How to Know If Your Ad Dollars Are Actually Working
You're pouring money into podcast advertising. But can you prove it's working? For too many brands, podcast ads exist in a measurement black hole — money goes in, and they hope for the best. But it doesn't have to be that way. With the right attribution setup, you can track podcast ads with the same precision you'd expect from Meta or Google campaigns. The key is knowing which tools to use, how to structure your ads for measurement, and how long to wait before drawing conclusions. The simplest form of podcast attribution is the classic promo code. It works, but it only tells part of the story. Not every listener will remember — or bother to use — a code at checkout.
How Much Do Podcast Ads Really Cost? A Breakdown of What You're Paying For
Podcast advertising isn't priced like a billboard or a banner ad — and understanding why could save you thousands of dollars or help you spend them far more wisely. If you're considering investing in podcast advertising, the pricing model might seem opaque at first glance. But once you understand the mechanics behind it, the value proposition becomes remarkably clear. Here's what you need to know about how podcast ads are priced — and how to get the most for your money. The standard currency of podcast advertising is the CPM, or cost per 1,000 impressions. But unlike digital display ads or social media placements, podcast CPMs aren't primarily driven by audience size.
Marketplace Vs Network: Different Ways To Buy Podcast Ads
As podcast advertising matures, brands now have multiple ways to buy inventory. The two most common models are podcast advertising networks and podcast advertising marketplaces. While both connect advertisers to shows, they operate very differently, and those differences directly affect flexibility, risk, pricing, and performance. Understanding how each model works helps brands choose the right approach based on their goals, budget discipline, and appetite for testing. This article breaks down the differences between marketplaces and networks, where each model excels, and why many brands now combine both to build smarter podcast strategies.
How To Test New Podcasts Without Risk
Testing new podcasts is essential for discovering high-performing advertising opportunities, yet many brands hesitate because the perceived risk feels too high. In reality, podcast advertising does not need to be a blind bet. With the right structure, brands can test new podcasts with minimal downside, fast learning cycles, and clear decision signals. This guide explains how to test new podcasts safely, intelligently, and repeatably, without locking into long-term commitments or wasting budget.
Why Paying Only On Approval Changes Podcast Advertising
For years, one of the biggest friction points in podcast advertising wasn’t creative, audience fit, or measurement; it was risk. Brands were often asked to commit budget before knowing whether a campaign would be approved, run as expected, or even air at all. That structure forced advertisers to accept uncertainty upfront and made podcast advertising harder to justify internally compared to other channels. Paying only on approval fundamentally changes that dynamic. It reshapes incentives, improves decision-making, and unlocks smarter testing and scaling.
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