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How to advertise on Dumb People Town: what it costs, who buys, and how to book
How to advertise on ShowWell over 95 percent of host-reads on Dumb People Town run as direct response, and Quince, the top sponsor, has run roughly 10 to 12 reads. Here's who already buys the comedy show, how it's sold, and what the mix tells a media buyer weighing a flight.
How to advertise on Hard Fork: what it costs, who buys, and how to book
How to advertise on ShowMore than 90% of ad reads on Hard Fork run as host-read direct response, with heavy DR spenders like Attio and Bilt buying alongside The New York Times. Here's who advertises, how the show is sold through its publisher, and how a buyer should size up the tech feed's roster and reach.
How to advertise on Into The Dark: what it costs, who buys, and how to book
How to advertise on ShowInto The Dark runs a 100% direct-response ad mix, and its lead anchor Quince has bought roughly 10 to 12 host reads. Here's who already advertises on the true-crime feed, how it's sold, and why coded DTC brands keep coming back.
How to advertise on We Can Do Hard Things: what it costs, who buys, and how to book
How to advertise on ShowRoughly 97% of tracked ads on We Can Do Hard Things run as coded, host-read direct response, and three anchor brands each sit in the over $300K estimated spend tier. Here's who already buys, how the show is sold, and what a buyer should read before committing budget.
How to advertise on I AM RAPAPORT: STEREO PODCAST: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow data shows the tracked ad activity on I AM RAPAPORT: STEREO PODCAST runs 100% direct-response, with roughly 890,000 estimated listeners and DraftKings among the top buyers. Here's who already advertises, how the show is sold, and what makes Michael Rapaport's feed convert for performance brands.
How to advertise on The Diary Of A CEO: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes nearly all of The Diary Of A CEO's tracked host-reads to direct response, and NetSuite alone has run roughly 18 to 21 ads on the feed. Here's who already buys, how the show is sold, and what a coded offer can expect from an estimated 1,000,000 business-minded listeners.
How to advertise on The Tim Dillon Show: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes 100% of tracked host reads on The Tim Dillon Show to direct response, with Upwork, HIMS, and Quince all buying coded reads. Here's who advertises, how the show is sold, and how a buyer books a comedian's endorsement on an independent feed of an estimated 1,000,000 listeners.
How to advertise on How I Work: what it costs, who buys, and how to book
How to advertise on ShowEvery tracked host-read on How I Work is direct-response, according to Spotsnow. Here's who already buys the productivity show, how Dr. Amantha Imber's endorsements convert, and how the show is sold to reach high-income working professionals.
How to advertise on the Lex Fridman Podcast: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes a near 99% direct-response ad mix to the Lex Fridman Podcast, where nearly every host-read carries a code or URL. Element, Shopify, and Upwork already buy here, and Element alone has run roughly 20 to 23 host-reads across the year. A look at who advertises, how the show sells, and whether it converts.
How to advertise on Last Podcast On The Left: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes over $1M in estimated spend and roughly 42 to 49 host reads to Squarespace alone on Last Podcast On The Left, where the direct-response share sits in the 90s. Here's who else buys, how the show is sold, and whether it fits a coded, trackable buy.
How to advertise on The MeidasTouch Podcast: what it costs, who buys, and how to book
How to advertise on ShowNearly the entire roster on The MeidasTouch Podcast runs direct-response, with Ground News alone placing roughly 22 to 26 coded ads. Here's who already buys, how the show is sold, and what makes an older, higher-income, US audience convert on host-read.
How to advertise on SmartLess: what it costs, who buys, and how to book
How to advertise on ShowSmartLess sells host-read inventory on a quoted, per-campaign basis through SiriusXM, and Spotsnow attributes direct response on the strong majority of its ads. Anchor buyer BetterHelp has run a repeat flight in the 22 to 27 ad range, alongside LinkedIn and Helix. Here's who already advertises, why comedy brands cluster on this celebrity feed, and how a buyer should think about a spot.
How to advertise on Up First from NPR: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes roughly 95 percent of the ad activity on Up First from NPR to direct response, and Amazon Prime alone has run roughly 41 to 48 ads. Here's who already buys the daily NPR briefing, how NPR sells it first party, and what its affluent, US news audience means for a direct-response buy.
How to advertise on Sword and Scale: what it costs, who buys, and how to book
How to advertise on ShowNearly all of Sword and Scale's ad activity is direct-response, and the anchor gaming brand has run roughly 15 to 18 ads over the past year. Here's who already buys, how the show is sold, and whether a coded offer converts against its estimated 1.2 million true crime listeners.
How to advertise on The Dan Bongino Show: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes nearly all of The Dan Bongino Show's host-read reads to direct response, and one mortgage lender has run roughly 59 to 69 of them. Here's who else buys, how the show is sold, and what the roster tells a brand weighing a buy.
How to advertise on Conan O'Brien Needs A Friend: what it costs, who buys, and how to book
How to advertise on ShowNine in ten ad placements on Conan O'Brien Needs A Friend are host-read direct response, which is rare for a celebrity comedy feed. T-Mobile, LinkedIn, and Nutri-grain each carry estimated spend over $500K, and the show sells per campaign through Team Coco. Here's who buys, why the format converts, and how a buyer books it.
How to advertise on Raj Shamani's Figuring Out: what it costs, who buys, and how to book
How to advertise on ShowAbout 9 in 10 host reads on Raj Shamani's Figuring Out are direct response, and title sponsor Porter has run roughly 5 of them. Here's who already buys, how the show is sold, and why coded reads convert on this Indian growth feed.
How to advertise on The Charlie Kirk Show: what it costs, who buys, and how to book
How to advertise on ShowRoughly 97 percent of host reads on The Charlie Kirk Show are direct response, and Noble Gold alone has run well over a hundred coded appearances. Here's who already buys, how the show sells its host-read inventory, and what a buyer weighing conservative news should know before pitching an offer.
How to advertise on Armchair Expert with Dax Shepard: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes more than nine in ten of Armchair Expert's reads to direct response, and Quince has run roughly 31 to 36 host-reads to prove coded offers convert. Here's who already buys, how the show is sold through Wondery and Amazon Music, and how to plan a buy.
How to advertise on Small Town Murder: what it costs, who buys, and how to book
How to advertise on ShowProgressive has run roughly 12 to 14 host-read spots on Small Town Murder, and it keeps coming back. Spotsnow attributes almost all of the show's ads to direct response, which tells buyers how this comedy true-crime feed is really sold: coded, quoted per campaign, and treated like a conversion channel. Here's who already buys, how the reads land, and how to book.
How to advertise on Serial: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes a fully direct-response ad posture to Serial, unusual for a prestige narrative feed. See who already buys (Olly, BetterHelp, Uber), how the show is sold through Serial Productions, and how a coded host-read converts an estimated 1.5 million listeners.
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