How to advertise on Office Ladies: what it costs, who buys, and how to book

Office Ladies sells its host-read inventory through the hosts' own operation rather than off a public rate card, quoted per campaign. Spotsnow attributes the overwhelming majority of the show's ads to direct response, close to 95%, and its top spender, BetterHelp, has run roughly 44 to 51 ads on the feed. For a buyer, that mix reads as a coded, promo-driven machine, not a branding billboard. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. See the full breakdown on the Office Ladies profile.

Why Office Ladies is built for host-read direct response

Jenna Fischer and Angela Kinsey played Pam Beesly and Angela Martin on The Office, and now break the series down episode by episode. They co-authored the New York Times bestseller The Office BFFs, so the credibility they lend a read isn't borrowed, it's lived. The show sits in mental health care territory for its top advertiser, but its category placement is TV and film.

Spotsnow attributes close to 95% of the show's ads to direct response. That's the format doing the work: promo codes, vanity URLs, and clean attribution a brand can actually measure. Reach is estimated at roughly 1,700,000 listeners per Spotsnow, and that number is an estimate, not an audited count.

The rewatch format is why attention holds through the break. The hosts fold a sponsor into the same warm, story-first cadence they use for a set anecdote, so listeners don't reflexively skip. A host-read borrows that trust. When two people who lived the source material vouch for a product, the ad rides the same credibility as the show.

Engagement backs it up. Apple Podcasts carries an average rating near 4.8 stars across roughly 81,000 to 90,000 ratings, and Instagram following sits around 1,000,000. YouTube and TikTok are lighter, so the influence here is concentrated in the feed and on Instagram, where the audience actually shows up.

Who is advertising on Office Ladies

The roster runs deep and blue-chip, with Spotsnow tracking roughly 86 to 101 brands in the recent window. Recognizable names include BetterHelp, Squarespace, State Farm, Indeed, and DoorDash.

The anchor advertisers, broken down

BetterHelp

BetterHelp sells online therapy memberships. Spotsnow data shows roughly 44 to 51 ads on the show and estimated total spend over $1M, all classified as direct response. An audience skewing female, younger, and mid-career maps cleanly to a therapy subscription sold on convenience and a promo code.

Squarespace

Squarespace sells website building and hosting for creators and small businesses. Spotsnow shows roughly 32 to 38 ads and estimated total spend over $1M, direct response. A female-skewing, entrepreneurial-leaning listenership fits a builder aimed at people launching their own thing, which the hosts themselves did.

State Farm

State Farm sells auto, home, and life insurance. Spotsnow shows roughly 29 to 34 ads and estimated total spend over $1M, classified as direct response with a small awareness edge. A broad, US-concentrated household audience in prime insurance-buying years is a natural fit for a national insurer.

All spend figures are Spotsnow estimates.

Why TV and film brands cluster here

Rewatch fandom is a rare thing in podcasting: an audience that shows up weekly out of affection, not obligation. The hosts aren't reviewing a show from the outside, they made it. That authority is why a therapy service, a website builder, and a national insurer all repeat-buy the same feed instead of testing once and leaving. The listener is in a warm, nostalgic headspace, already leaning in, and a coded offer read in the hosts' own voice lands as a recommendation rather than an interruption. When three brands with nothing in common all sink over $1M each into the same show, the pattern isn't the pitch, it's the trust the pitch travels on.

How your ad could sound

What works: the read leans into unhurried, first-person storytelling that keeps listeners through the break. A line like "I remember driving down over the next year watching as the house was built" carries the same texture as the show's own anecdotes, so the handoff into a sponsor feels natural rather than bolted on. That personal framing is the whole reason a host-read outperforms a produced spot here.

What's worth tightening: a segment this warm can drift before the offer arrives. If you buy this show, insist the discount code and the call to action land inside the same segment as the story, with a clear next step and a reason to act now. Attention earned by a good anecdote is wasted if the code shows up late or the CTA stays vague.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format sells trust. Close to 95% of the show's ads are direct response, per Spotsnow, because a host-read carries codes and URLs a brand can measure.
2. The hosts have real authority. Fischer and Kinsey lived the source material, so an endorsement reads as a recommendation, not a script.
3. The audience is engaged and reachable. An estimated 1,700,000 listeners, a 4.8-star Apple rating, and roughly 1,000,000 Instagram followers point to a fan base that actually listens.
4. Repeat buying proves the math. BetterHelp's roughly 44 to 51 ads is not a test, it's a brand that keeps coming back because the returns hold.

Office Ladies in a nutshell

The audience skews female, concentrated in the US, and clusters among younger to mid-career adults with a meaningful high-income slice. BetterHelp, Squarespace, and State Farm all buy in on host-reads, each with estimated spend over $1M. The show is quoted per campaign rather than sold off a public rate card. If your goal is coded, measurable direct response, this feed is built for it.