How to advertise on Couple Things with Shawn and Andrew: what it costs, who buys, and how to book

Couple Things with Shawn and Andrew sells its host-read inventory direct, quoted per campaign rather than off a public rate card. Spotsnow data shows almost every read here is direct response, coded and built to attribute a click back to the show. The anchor advertiser, Kachava, has run roughly 15 to 18 host reads on the feed. For a buyer weighing a test, that mix reads as a performance channel first, not a branding placement. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

Full profile: Couple Things with Shawn and Andrew on Spotsnow.

Why Couple Things is built for host-read direct response

The hosts are Shawn Johnson East, an Olympic gold-medal gymnast and New York Times bestselling author, and Andrew East, a former NFL long snapper. The show sits in the food & beverages and apparel advertiser lanes, but the feed itself is a Society & Culture family and relationships show.

Spotsnow data shows the direct-response share sits in the high-90s percent range, so treat it as almost entirely direct response. That matters because coded reads, personal URLs, and promo codes let you tie a sale back to the placement. Estimated reach is roughly 800,000 listeners, and Spotsnow calls that an estimate, not an audited count.

What holds attention through the ad break is the confessional format. Shawn and Andrew read as a couple mid-conversation, so the endorsement lands inside the talk rather than interrupting it. A host-read borrows that trust, and on this feed the handoff feels like advice from a friend, not a spot.

Influence backs that up. Spotsnow attributes a 5.0 average Apple Podcasts rating across roughly 39,000 ratings, with about 165,000 YouTube subscribers and around 101,000 Instagram followers. The pull runs across both the feed and social, not just one channel.

Who is advertising on Couple Things

The roster leans DTC and CPG: nutrition, apparel, household, and therapy brands chasing a young, family-forming audience. Recent names include SKIMS, Kachava, BetterHelp, Home Chef, and David.

The anchor advertisers, broken down

Kachava

Kachava sells a plant-based, all-in-one meal shake. Spotsnow data shows it has run roughly 15 to 18 host reads on the show, with estimated total spend over $100K, all direct response. The fit is clean: two athlete hosts pitching a nutrition shake to a health-minded, on-the-go parent audience.

Good Wipes

Good Wipes sells personal-care flushable and body wipes. Spotsnow data shows a handful of reads and estimated total spend over $70K, classified direct response. It's an everyday household buy that maps onto a listener base juggling kids and routines.

SKIMS

SKIMS makes shapewear, loungewear, and underwear. Spotsnow data shows roughly 8 to 9 ads on the feed and estimated total spend over $60K, direct response. A heavily female, comfortable-income audience is close to the brand's core buyer, which is why the flights recur.

All spend figures are Spotsnow estimates.

Why food & beverage brands cluster here

Two former elite athletes talking about feeding three kids on a school-year schedule is a nutrition brand's dream shelf. The authority isn't borrowed, it's lived: Shawn and Andrew treat food, protein, and household routines as their own subject matter, so a shake or a wrap slots into the conversation instead of crashing it. Pair that with a young, heavily female, comfortable-income audience buying for a household, and you get the DTC/CPG pattern the roster shows. Kachava, David, Egg Life, Branch Basics, Home Chef. The audience is in a life stage where these categories are recurring purchases, and a coded read catches them at the moment of intent.

How your ad could sound

This Egg Life read shows the feed at its best and its most fixable. The hook is a real one, a back-to-school routine with "about five different people asking for food at five different times," and it earns attention because it's their actual house. The personal framing is strong: the wraps "stay in our fridge," and "we love those breakfast wraps with egg and cheese." Product specs land clean, 11 grams of protein and fewer than 3 grams of carbs, and the retail close names Whole Foods, Kroger, Target, and Walmart.

What's missing is the money part. There's no promo code and no discount, so the read can't attribute a sale, and the CTA ("visit egg life foods, find a retailer near you") is soft with no urgency. On a feed this good at direct response, that's leaving conversion on the table. Give the read a code, a reason to act now, and one clear destination.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format does the selling. Host reads sit inside the couple's conversation, so the endorsement carries the same trust as the rest of the episode.
2. The hosts have earned credibility. An Olympic gold medalist and an NFL veteran talking nutrition and family routines gives a health or household pitch real standing.
3. The audience is the buyer. An estimated 800,000 listeners skewing young, heavily female, and comfortable-income line up with the DTC and CPG categories on the roster.
4. Repeat buying proves the math. Kachava's roughly 15 to 18 host reads aren't a one-off test; brands come back when a channel returns.

Couple Things in a nutshell

The listeners are mostly women in their late twenties to early forties, comfortable-income, and concentrated in the US. Nutrition, apparel, household, and therapy brands already buy here on host reads, led by Kachava, Good Wipes, and SKIMS. The show is sold direct on a per-campaign quote, not a rate card. With a direct-response share in the high-90s percent range, it fits a performance buyer far more than a pure awareness play.