How to advertise on Pretty Basic with Alisha Marie and Remi Cruz: what it costs, who buys, and how to book

Pretty Basic with Alisha Marie and Remi Cruz sells its host-read inventory on a quoted, per-campaign basis, not off a public rate card, and it runs almost entirely on coded direct response. Spotsnow data shows direct-response reads make up well over 90% of the show's ad activity. The top advertiser, Dunkin, has run about 5 host-read reads here, and Spotsnow attributes an estimated over $180K in tracked spend to that brand alone. For a buyer, that mix means one thing: this is a place to test coded offers with a promo URL, not to buy a vanity impression. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

You can see the full profile for Pretty Basic with Alisha Marie and Remi Cruz on Spotsnow.

Why Pretty Basic is built for host-read direct response

Alisha Marie and Remi Cruz are veteran YouTube lifestyle creators who launched the show in 2018 and won a Webby for Lifestyle Podcast, and Cruz holds a psychology degree from UC Riverside. The show sits in retail territory by advertiser gravity, drawing apparel and consumer names to a feed built on personal storytelling.

With direct response above 90% of the reads, Spotsnow data shows the format doing the work: promo codes, vanity URLs, and clean attribution the hosts read in their own voice. Spotsnow estimates reach at roughly 770,000 listeners per the show's estimated audience size. The value here isn't a media metric, it's attention. The hosts talk the way friends do, so an ad break lands inside a conversation instead of interrupting one, and that sustained attention is exactly what a host endorsement borrows to move a code.

The engagement shows up off the feed too. Spotsnow social stats put the show at a 4.8 Apple Podcasts rating from roughly 30,700 to 35,800 ratings, with roughly 241,000 YouTube subscribers and roughly 141,000 Instagram followers. The audience skews young and heavily female, concentrated in the US with a Canadian and UK tail. That's a following spread across platforms and anchored by a deep review base, and it means the hosts' recommendation carries weight the moment it airs.

Who is advertising on Pretty Basic

The roster leans retail and lifestyle, the kind of everyday consumer brands that fit a young female audience talking about routines, dating, and going out. Recognizable names include Lululemon, Crocs, SKIMS, Shopify, and Prime Video.

The anchor advertisers, broken down

Dunkin

Dunkin sells coffee, refreshers, and quick snacks. Spotsnow data shows the brand running about 5 host-read reads on the show, with Spotsnow attributing an estimated over $180K in total spend, all host-read direct response. An afternoon iced-drink habit lands naturally with an on-the-go young female audience the hosts describe from their own days.

Lululemon

Lululemon makes athletic apparel and lifestyle wear. Spotsnow data shows about 5 host-read reads on the show, with an estimated over $160K in total spend, classified as direct response. Athleisure and wellness sit squarely in the hosts' lane, matching a fashion-and-fitness-minded listenership.

Malibu Rum

Malibu Rum is a coconut-flavored rum built for summer and social occasions. Spotsnow data shows about 5 host-read reads and an estimated over $160K in total spend, all direct response. A going-out, friends-hanging-out brand fits the show's pop-culture energy cleanly.

The outlier worth noting

Malibu's activity is bunched into a short mid-2026 burst rather than spread evenly across the year. That's a flight-style campaign, and it shows a seasonal brand can lean in hard for a window and still fit here, not just the steady, always-on buyers.

All spend figures are Spotsnow estimates.

Why retail and lifestyle brands cluster here

The through-line is trust plus purchase intent. Alisha and Remi built a decade of credibility recommending products to the exact demographic that buys athleisure, coffee, shapewear, and going-out drinks, and the audience treats their picks like a friend's. That's why a Lululemon or a Dunkin doesn't just want reach here; it wants the endorsement to carry into a checkout. The audience arrives in a shopping mindset because the show's whole texture is fashion, beauty, travel, and what the hosts are into right now. Put a coded offer inside that conversation and the attribution follows. A brand that can't trace a code will feel underserved here. A brand that can will find out fast whether the fit is real.

How your ad could sound

Here's a real host-read from the show, a Resort Pass spot the hosts voice themselves.

What works: it opens on a personal hook ("this has changed my life"), stays in first person ("sitting by a pool, drink in my hand, chips in guac next to me"), and lands a concrete offer, $20 off a first booking of $100 or more. The read spells out the promo path so a listener knows exactly where to go.

What to tighten: the code readout garbles on the spell-out, coming out as "R-E-S-O-O-T" before the URL, and a fumbled code costs conversions on a direct-response buy. The CTA also has no urgency, no deadline or scarcity to push the click now instead of later. Give the host a clean, rehearsed code and a reason to act today and the same read converts harder.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries the offer. Host-reads make up the overwhelming majority of activity here, so a coded pitch lives inside the hosts' own voice instead of a produced spot listeners skip.
2. The hosts have earned trust. A decade of creator credibility and a 4.8 Apple rating mean a recommendation reads as a friend's pick, not a paid line.
3. The audience is the buyer. An estimated 770,000 listeners, young, heavily female, and in a lifestyle-and-shopping mindset, is the exact demo apparel and consumer brands chase.
4. Brands come back. Dunkin's roughly 5 repeat host-read reads are the tell; brands don't re-book a show that doesn't move product.

Pretty Basic in a nutshell

The audience is young, heavily female, and mostly US-based, tuned in for lifestyle, pop culture, and the hosts' personal takes. Retail and consumer names already buy in, Dunkin, Lululemon, and Malibu Rum among them, almost all on coded host-read endorsements. The show is sold on a quoted, per-campaign basis rather than a rate card. If your goal is trackable direct response to a young female shopper, this is a fit; if you only want broad brand awareness, look elsewhere.