How to advertise on Mile Higher: what it costs, who buys, and how to book

Mile Higher sells its host-read inventory direct through Mile Higher Media, the hosts' own company, and it's quoted per campaign, not off a public rate card. Spotsnow classifies nearly all of the show's tracked ad activity as direct response, and ads run on the clear majority of episodes. Its top spender by ad count, Rocket Money, has run roughly 22 to 25 ads on the feed. For a buyer, that mix reads one way: this is a coded-offer, attribution-first feed, not an awareness play. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

You can see the full profile for Mile Higher on Spotsnow.

Why Mile Higher is built for host-read direct response

Mile Higher is hosted by Josh Thomas and Kendall Rae, a husband-and-wife team out of Colorado who built a decade of true crime coverage and a victim-advocacy nonprofit, the Higher Hope Foundation, around it. The show sits in the apparel and fashion advertiser orbit at the top of its roster, but its category home is true crime.

Spotsnow attributes nearly all of the show's reads to direct response. That matters because a host-read backed by a code or a vanity URL is trackable: the brand can tie a signup or a first order straight back to the read. Spotsnow estimates the show reaches roughly 555,000 listeners (an estimate, not an audited count).

The format argument here is about attention. Kendall and Josh walk through cases in a conversational, first-person way, and the ad break lands inside that same voice rather than cutting to a produced spot. A listener who trusts the host through an hour-long case carries that trust into the read. That's the attention a host endorsement borrows, and it's why coded offers convert on this feed.

Influence backs it up. Spotsnow data shows a 4.7 average rating on Apple Podcasts across roughly 18,400 to 21,500 ratings, and about 100,000 Instagram followers, with an audience that spreads across TikTok, YouTube and X too. The audience skews young and female, and it's concentrated in the US.

Who is advertising on Mile Higher

The roster is large and mixed, leaning fintech, DTC subscription and retail. Recognizable names on it include Progressive, Mint Mobile, Rocket Money, Cash App and Stitch Fix.

The anchor advertisers, broken down

Stitch Fix

Stitch Fix runs online personal styling by subscription. Spotsnow data shows roughly 19 to 22 ads on the show, estimated total spend over $100K, classified as direct response. A styling subscription is a clean fit for a young, style-conscious, heavily female audience.

Rocket Money

Rocket Money is a bill and subscription manager with budgeting tools. Spotsnow data shows roughly 22 to 25 ads, estimated total spend over $100K, direct response. It fits an audience watching monthly spend on a middle-income budget.

Cash App

Cash App handles peer-to-peer payments. Spotsnow data shows roughly 11 to 13 ads, estimated total spend over $100K, direct response. A mobile-first payment app maps neatly onto a young, phone-native listenership.

All spend figures are Spotsnow estimates.

Why true crime brands cluster here

The advertiser mix on Mile Higher isn't random. Fintech and DTC subscription brands buy here because the audience and the host authority line up. Kendall Rae came up through true crime with a victim-advocacy nonprofit attached to the show, so the hosts read as trustworthy, not transactional. Point that credibility at a young, mostly female, budget-minded listener and you get exactly the buyer for a bill manager, a payments app or a styling subscription. These are low-friction signups with a code attached, which is why brands like Rocket Money and Stitch Fix don't run once and leave. They come back. That repeat pattern, not a one-off test, is the signal a buyer should read before committing.

How your ad could sound

Here's a real host-read from the show, a Brunt Work Boots endorsement voiced by the hosts.

Host-read for Brunt Work Boots on Mile Higher

What works: the read opens on lived experience, not a script. The host frames it first-person ("Over the years, I've had a lot of boots, and a lot of boots just didn't cut it"), then lands concrete product detail (lightweight, waterproof, slip and oil resistant) and a clean offer, $10 off with a code. It's personal, then specific, then actionable, which is the shape a host endorsement should take.

What to tighten: the code is inconsistent. The host says "use code mile higher" out loud while the written code is "milehire," and that gap muddies attribution when a listener types what they heard. The CTA also stops at "order today" with no deadline. A dated offer or a flight-specific expiry would give the read urgency it's currently missing.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries the offer. Nearly all reads here are direct response, so a code or URL rides inside the host's own voice and gets tracked back to a signup.
2. Host credibility is real. A decade of true crime plus a victim-advocacy nonprofit gives the endorsement weight a produced spot can't buy.
3. The audience is a fit for the buyers. Young, mostly female and budget-minded lines up with subscription, fintech and DTC offers.
4. Repeat buying proves the math. Rocket Money has run roughly 22 to 25 ads on the feed. Brands don't rebook a read that many times unless it pays back.

Mile Higher in a nutshell

Mile Higher reaches an estimated audience that skews young and female and concentrates in the US. Fintech, payments and DTC subscription brands already buy here, and they buy host endorsements, not produced spots. The show sells direct through Mile Higher Media on a quoted, per-campaign basis. With nearly all activity classified as direct response, it suits coded-offer, attribution-driven buys far more than pure awareness.