The Sydney Set Podcast Advertising - Audience, Sponsors & Contact

Overview

The Sydney Set offers dedicated and comprehensive coverage of the Sydney horse racing scene, hosted by experts Mick Gannon and Tom Papley. Each episode provides in-depth analysis, race previews, and post-race discussions, catering to both seasoned punters and casual fans. Listeners can expect up-to-the-minute news on horses, jockeys, and track conditions, alongside valuable insights and tips for upcoming events. This podcast is essential for anyone looking to stay informed, enhance their understanding, or simply enjoy expert commentary on all aspects of Sydney racing, making it a go-to resource for the local racing community.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

4%

POOR

Core Buyers

Brands that buy over 3 episodes

Top 43%

POOR

Sports

#2806 Performance Rank

Repeat Rate

% of brands buy again

POOR

4%

Ad Load

% of episode with ads

GREAT

4%

Direct Response

Brands with CTAs

GOOD

70%

Host Read %

% of host read ads

GOOD

62%

Performance

This show performs reasonably well, producing decent returns though not always top-tier.

OkayOkay

68%

Ad Personalization

This show includes some ad personalization, but many reads remain more generic.

LowLow

49%

Ad Load

This show keeps ads minimal, maintaining a smooth listener experience with great exposure.

DecentDecent

92%

Brand Suitability

This show is generally safe, though advertisers should be aware of a few moderate risks.

HighHigh

78%

The Bottom Line

This show has an estimated 100 audience size, runs 62% host read ads, promotes 70% of ads for direct response advertisers and showcases a great ad load and okay ad personalization rating.

Recent Campaigns

	Advertisers	Week2/9	Week2/16	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week4/6	Week4/13	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27
Betrbetr.com.au	Betr	2	1	4	1	3	1	2	3	3	3	1		1	1	2	2		1	3	1			Core Performer 58%
Cutwater Spiritscutwaterspirits.com	Cutwater Spirits											1	1	1	1	1								Longer term buy 25%
Bet Rightbetright.com.au	Bet Right																	1				1	1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$50k-60k

13.0%

$60k-70k

12.0%

$40k-50k

11.0%

$70k-80k

11.0%

$80k-90k

10.0%

$30k-40k

9.0%

$90k-100k

9.0%

$100k-150k

8.0%

$20k-30k

7.0%

$10k-20k

4.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Betr entertainment	$59	-3.5%	93.2%	72.9%	59.0ad units	Core Performer	+1
Australian Turf Club events services	$9	0.0%	75.0%	50.0%	8.0ad units	Core Performer	+1
Gambling Help Online information technology & services	$6	0.0%	100.0%	83.3%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62.0%	38.0%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63.0%	37.0%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64.0%	36.0%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65.0%	35.0%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66.0%	34.0%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Sydney Set With Mick Gannon and Tom Papley (16/07/26)

0:00 / 1:15

Direct Response

S

#1

Run on 1x episode

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