betr's NRL Market Watch Podcast Advertising - Audience, Sponsors & Contact

Overview

betr's NRL Market Watch offers in-depth analysis and expert betting tips across a range of major sports, including NRL, horse racing, cricket, and NFL. Hosted by industry veterans from Betr, SEN, and ReadingThePlay, the podcast provides listeners with a comprehensive 'market watch' on upcoming games and races. It delves into odds, trends, and strategic insights, helping both seasoned punters and casual bettors make informed decisions. The show's focus on actionable advice and expert predictions makes it an essential listen for anyone looking to gain an edge in sports wagering and stay updated on the latest market movements.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

29%

GREAT

Core Buyers

Brands that buy over 3 episodes

Top 28%

OKAY

Sports

#1798 Performance Rank

Repeat Rate

% of brands buy again

OKAY

29%

Ad Load

% of episode with ads

GREAT

4%

Direct Response

Brands with CTAs

GOOD

72%

Host Read %

% of host read ads

POOR

19%

Performance

This show performs reasonably well, producing decent returns though not always top-tier.

OkayOkay

68%

Ad Load

This show keeps ads minimal, maintaining a smooth listener experience with great exposure.

DecentDecent

92%

Brand Suitability

This show has some controversial associations that may not align with all brands.

OkayOkay

72%

The Bottom Line

This show has an estimated 100 audience size, runs 19% host read ads, promotes 72% of ads for direct response advertisers and showcases a great ad load rating.

Recent Campaigns

	Advertisers	Week2/9	Week2/16	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27
Reading the Playreadingtheplay.com	Reading the Play	1	2	2		2	1	2		3	2	1	2	2	1	2	4	3	2	4	2	2	3	4	3	2	Core Performer 92%
Betrbetr.com.au	Betr	2	2	1	2	1	3		1	2	2	2	1	2	1	2	1		1	1	3	1	2	2	3	1	Core Performer 83%
Cutwater Spiritscutwaterspirits.com	Cutwater Spirits																1		2	2	1						Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$50k-60k

13.0%

$60k-70k

12.0%

$40k-50k

11.0%

$70k-80k

11.0%

$80k-90k

10.0%

$30k-40k

9.0%

$90k-100k

9.0%

$100k-150k

8.0%

$20k-30k

7.0%

$10k-20k

4.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Betr entertainment	$62	-23.8%	57.1%	49.2%	63.0ad units	Core Performer	+1
Reading the Play	$51	+16.8%	0.0%	100.0%	50.0ad units	Core Performer
Gambling Help Online information technology & services	$20	0.0%	10.0%	90.0%	20.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62.0%	38.0%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63.0%	37.0%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64.0%	36.0%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65.0%	35.0%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66.0%	34.0%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Market Watch - Round 21 NRL Preview

0:00 / 0:37

Direct Response

M

#1

Run on 1x episode

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