Betr

betr Entertainment Ltd is an Australian digital wagering operator, publicly listed on the ASX under the ticker BBT. Founded in 2015, the company focuses on the Australian market while also operating in North America. It was previously known as BlueBet Holdings Ltd and rebranded to its current name in April 2025.

The company offers a wide range of sports and racing betting products, including sports betting, horse racing, greyhound racing, and harness racing. Customers can access these services through an online platform and mobile applications for both iPhone and Android. With a commitment to security and compliance, betr records all telephone conversations using a government-approved voice logging system. The company operates under a Northern Territory Gambling Licence and has offices in Darwin, Sydney, and Melbourne.

betr generates revenue primarily from wagering activities and is organized into three segments: Australia, North America, and Corporate. The management team consists of experienced executives from major Australian wagering companies, ensuring strong leadership in the industry.