The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth

The Intuitive Customer offers a compelling blend of academic insight and practical business strategy, guiding leaders on enhancing customer experience for sustainable growth. Hosted by renowned business influencer Colin Shaw and Emory Professor Ryan Hamilton, the podcast delves into the intricate psychology behind consumer behavior, marketing effectiveness, and brand management. Episodes explore topics from the thrill of anticipation in purchasing to the pitfalls of rebranding, dissecting real-world case studies like the Stanley Cup phenomenon and corporate rebrands. Targeting business professionals, marketers, and strategists, the show provides evidence-based analysis, actionable takeaways, and a distinctive 'laugh and learn' approach, making complex concepts accessible and engaging. It's ideal for those looking to understand the deeper motivations driving customer decisions and optimize their brand's interaction touchpoints.