WSJ Minute Briefing Podcast Advertising - Audience, Sponsors & Contact

Overview

The WSJ Minute Briefing provides essential, concise daily updates on the most significant business, economic, and political headlines from The Wall Street Journal. Delivered multiple times a day, this podcast is designed for busy professionals, investors, and informed citizens who need to stay abreast of market movements, government policy shifts, and major societal developments without lengthy commitments. Each episode distills complex news, from corporate earnings and economic indicators to immigration enforcement and political elections, into easily digestible segments, ensuring listeners are quickly informed on critical events impacting the global landscape.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

13,420

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Direct Response

Brands with CTAs

GOOD

63%

Host Read %

% of host read ads

BAD

11%

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The Bottom Line

This show has an estimated 13.4K audience size, runs 11% host read ads and promotes 63% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week6/1	Week6/15	Week6/22	Week7/13	Week7/20	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Charles Schwabschwab.com	Charles Schwab		1		2	1	1	3	2		2	1	5	11	6	5	6	7	2	4	6	2	Core Performer 100%
Netsuite by Oraclenetsuite.com	Netsuite by Oracle					1				4	5	2	7	8	2	2	2	4	4	3	2	2	Core Performer 100%
Amazon Primeamazon.com	Amazon Prime	1		1							1	3	6	3	4	3	2	5	4	4	6	1	Core Performer 100%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Wall Street Journal publishing	$21,765	0.0%	71%	99%	96.0ad units	Core Performer	+1
Charles Schwab	$11,504	+530.1%	34%	91%	67.0ad units	Core Performer	+1
Baird Private Wealth Management	$10,896	-10.8%	88%	98%	43.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

France Holds Emergency Meetings After Cost-of-Living Riots

0:00 / 0:19

Direct Response

F

#1

Run on 1x episode

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