Swarmcast: An Iowa Hawkeyes podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Swarmcast offers an immersive dive into Iowa Hawkeyes sports, primarily focusing on football. Hosted by David Eickholt and Sean Bock of HawkeyeInsider (247Sports), this podcast delivers comprehensive game previews, instant postgame analysis, and the latest recruiting updates. Each episode provides an in-depth, analytical perspective on team performance, player matchups, and strategic insights, often featuring expert guests from rival teams' coverage. Tailored for passionate Hawkeyes fans and college football enthusiasts, it serves as an essential resource for staying informed and engaged with the team's journey, offering a distinctive blend of insider reporting and fan-centric discussion.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,620

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

BAD

20%

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The Bottom Line

This show has an estimated 1.6K audience size, runs 20% host read ads and promotes 88% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week6/22	Week6/29	Week7/6	Week7/20	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28
Hawkeye Insiderhawkeyeinsider.com	Hawkeye Insider	1	1			1	3	1	1	6		3	2	3	Core Performer 67%
Paramount+paramountplus.com	Paramount+			2	1					1	1	3	2	1	Longer term buy 42%
On3on3.com	On3								1		4	1	1		Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Hawkeye Insider	$468	+16.0%	100%	100%	22.0ad units	Core Performer
Paramount+ entertainment	$254	+100.0%	0%	47%	15.0ad units	Core Performer	+1
Illini Inquirer sports	$184	+100.0%	100%	100%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Iowa vs. Ohio State Post Game LIVE REACTION: Hawkeyes get THUMPED by the Buckeyes 31-14 | SwarmCast

0:00 / 1:15

Direct Response

I

#1

Run on 1x episode

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