On3

On3 | Rivals is a prominent sports media and technology company that focuses on youth, high school, and college sports. Founded in 2021 by Shannon Terry, the company has established a network of over 30 fan sites, primarily dedicated to college football and basketball. It specializes in recruiting, transfer portal activity, and the name, image, and likeness (NIL) landscape.

The company operates Rivals Recruits, which provides athlete-driven recruiting and NIL solutions. This platform offers managed player profiles, verified statistics, highlight reels, and educational resources to assist athletes and their families in navigating recruiting and NIL opportunities. On3 | Rivals also delivers advanced player databases, multimedia content, and subscription services to enhance the fan experience and provide in-depth analysis. With a mission to connect athletes, fans, and decision-makers, On3 | Rivals serves a diverse audience, including athletes, families, coaches, and sports enthusiasts across the nation. The company is headquartered in Nashville, Tennessee.