Motorsport News Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Motorsport News Podcast is an essential listen for dedicated motorsport fans, offering comprehensive coverage of Australian and international racing. While its official description highlights Supercars, recent episodes demonstrate a strong focus on rally racing, including the Australian Rally Championship (ARC) and the World Rally Championship (WRC). The podcast delivers timely news, in-depth race previews, detailed recaps, and expert analysis of championship standings and driver performances. Featuring insights from industry figures and drivers, it provides a passionate and analytical perspective on the sport's biggest events, making it ideal for listeners seeking to stay informed and engaged with the competitive world of motorsport.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

20

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Direct Response

Brands with CTAs

GOOD

76%

Host Read %

% of host read ads

BAD

17%

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The Bottom Line

This show has an estimated 20 audience size, runs 17% host read ads and promotes 76% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/20	Week8/10	Week8/17	Week8/31	Week9/7	Week9/21	Week9/28	Week10/12
Disney Plusdisneyplus.com	Disney Plus			1		1			1	Longer term buy 25%
Lowe'slowes.com	Lowe's		1		1			1		Longer term buy 25%
State Farmstatefarm.com	State Farm	1					1	2		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
RallySport Magazine	$2	0.0%	100%	90%	10.0ad units	Core Performer
State Farm insurance	$1	+100.0%	0%	50%	6.0ad units	Core Performer	+1
Disney Plus entertainment	$1	-4.3%	0%	80%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Special Stage: The ARC's big new TV deal explained (feat. Adrian Coppin)

0:00 / 0:39

Direct Response

S

#1

Run on 1x episode

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