Locked On Mavericks - Daily Podcast On The Dallas Mavs Podcast Advertising - Audience, Sponsors & Contact

Overview

Locked On Mavericks is the definitive daily podcast for Dallas Mavericks fans and NBA enthusiasts, offering a detailed and analytical look into the team's performance, player development, and strategic decisions. Hosted by seasoned analysts, the show goes beyond surface-level game recaps to provide expert insights, insider information, and spirited discussions on all aspects of the Mavericks' journey, from individual player struggles to coaching adjustments. It caters to listeners eager for a comprehensive understanding of their favorite team, making it an essential listen for staying informed and engaged with the dynamic world of NBA basketball.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

26,550

Est. Podcast Downloads

18,020

Av. Youtube Views

8,530

YouTubers Subscribers

48k

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Direct Response

Brands with CTAs

GOOD

75%

Host Read %

% of host read ads

BAD

27%

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The Bottom Line

This show has an estimated 26.6K audience size, runs 27% host read ads and promotes 75% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
State Farmstatefarm.com	State Farm	1	6	15	15	12	11	5	11	18	9	9	12	3	16	14	9	14	18	9	11	8	8	7	22	10	15	9	Core Performer 100%
Discoverdiscover.com	Discover		8	11	12	5	9	5	9	11	16	10	16	5	12	9	11	11	11	7	8	5	12	14	15	14	14	12	Core Performer 100%
FanDuelfanduel.com	FanDuel	6	6	12	18	12	8	6	4	9	9	7	28	4	13	9	8	9	8	8	10	6	3	10	16	10	20	12	Core Performer 100%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$275,785	+19.6%	77%	98%	495.0ad units	Core Performer	+1
State Farm insurance	$123,755	+2.6%	19%	15%	395.0ad units	Core Performer	+1
Indeed information technology & services	$101,572	-42.4%	87%	99%	167.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Keeping Dwight Powell Over Moussa Cisse Would be a Mistake

0:00 / 0:51

Direct Response

K

#1

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