Locked On NBA – Daily Podcast On The National Basketball Association Podcast Advertising - Audience, Sponsors & Contact

Overview

The Locked On NBA podcast is your daily ticket to everything NBA.

On the daily Locked On NBA show, Matt Moore (Locked On Nuggets), Haize (Locked On Bulls), and Doug Branson (Locked On Hornets) discuss the latest news, rumors, analysis, and insider info in 30 minutes from all over the league.

On the Locked On NBA Game Night show, our group of local experts tackle "Every Game, Every Night" by literally covering every game 7 days a week from the Pre-season to the NBA Finals and beyond. Hosts Danny Cunningham (Locked On Cavs), Swipa (Locked On Nuggets), Nick Angstadt (Locked On Mavericks), Camille Davis (Locked On Bucks), Wes Goldberg (Locked On Heat), Tony East (Locked On Pacers), Jackson Gatlin (Locked On Rockets), David Ramil (Locked On Heat), John Karalis (Locked On Celtics), Jake Madison (Locked On Pelicans), Rylan Stiles (Locked On Thunder), Gavin Schall (Locked On Knicks), Haize (Locked On Bulls) & Swipa (Locked On Nuggets) will take you beyond the scoreboard with the best NBA analysts in the business. Part of the Locked On Podcast Network. Your Team. Every Day.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

23,770

Est. Podcast Downloads

19,580

Av. Youtube Views

4,190

YouTubers Subscribers

25k

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Direct Response

Brands with CTAs

GOOD

76%

Host Read %

% of host read ads

BAD

30%

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The Bottom Line

This show has an estimated 23.8K audience size, runs 30% host read ads and promotes 76% of ads for direct response advertisers.

Creator Influence

Nick Angstadt

Nick Angstadt is a prominent voice in the NBA media landscape, recognized for his extensive coverage of the Dallas Mavericks and the league as a whole. With over a decade of experience, including past roles as a writer for Mavs Moneyball and Clutch Points and a video producer for sports analytics firms, he brings a deep understanding to his analysis. As a key host within the Locked On Podcast Network, Angstadt delivers daily insights on the "Locked On Mavericks Podcast," providing local, expert commentary on team news, game breakdowns, and significant events like the controversial Luka Doncic trade. He also contributes to broader league discussions on the "Locked On NBA Game Night" show, covering teams, players (such as Anthony Davis, Kyrie Irving, Dereck Lively II, Daniel Gafford, PJ Washington, and Klay Thompson), trades, playoffs, and draft prospects. Based in Dallas, Texas, Angstadt is known for his engaging and often humorous style, fostering a strong community connection with fans through platforms like YouTube, Twitter, Instagram, and a dedicated text line, including his popular "Puppy Cam." His work is distributed across all major podcast platforms, making him a go-to resource for dedicated basketball fans.

Age: 35-44
Nationality: American
Education: Bachelor's Degree, Dallas Baptist University

Age: 35-44
Nationality: American
Education: Bachelor's Degree, Dallas Baptist University

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
State Farmstatefarm.com	State Farm	5	14	16	12	8	12	16	13	12	7	8	4	12	11	10	11	12	10	10	8	8	12	11	12	12	8	6	Core Performer 100%
Discoverdiscover.com	Discover	7	14	13	11	9	9	11	11	14	10	13	5	10	7	11	11	11	11	5	10	9	12	10	9	12	10	3	Core Performer 100%
FanDuelfanduel.com	FanDuel	5	14	15	8	8	8	10	6	5	16	6	4	4	10	10	8	10	9	7	4	11	16	8	12	12	12	8	Core Performer 100%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$216,980	+11.5%	78%	99%	474.0ad units	Core Performer	+1
Indeed information technology & services	$128,734	-6.5%	84%	100%	232.0ad units	Core Performer	+1
State Farm insurance	$119,451	-12.9%	43%	17%	398.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Anthony Edwards and MORE NBA Injuries Threatening the Season

0:00 / 1:04

Direct Response

A

#1

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